File:Nandini Jammi on Stiftung Neue Verantwortung.jpg
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English: Hintergrundgespräch: #StopHateForProfit – Was kann der Facebook-Werbeboykott erreichen? on Vimeo
In July 2020, the biggest advertising boycott in the history of social media was under way in the US. The civil society alliance behind the #StopHateForProfit campaign had pushed hundreds of companies to suspend their advertising spending on Facebook. The aim was to persuade the platform, which is mainly financed by advertising, to reform how it deals with racism, hate and disinformation. But how successful can such an advertising boycott be when even many governments have made little progress in this area? What is even the link between the online ad industry and disinformation and hate campaigns? These were some of the questions Julian Jaursch talked to Nandini Jammi about in a one-hour online background discussion on July 21, 2020. Marketing expert and activist Nandini Jammi has been putting pressure on the advertising industry with campaigns for years and is the co-funder of the “Sleeping Giants” initiative, which helped initiate #StopHateForProfit.Deutsch: Hintergrundgespräch: #StopHateForProfit – Was kann der Facebook-Werbeboykott erreichen? on Vimeo
Im Juli 2020 fand in den USA der größte Werbeboykott in der Geschichte der sozialen Medien statt. Das zivilgesellschaftliche Bündnis hinter der Kampagne #StopHateForProfit hatte hunderte Unternehmen dazu gebracht, ihre Werbeausgaben auf Facebook auszusetzen. Damit sollte die hauptsächlich durch Werbung finanzierte Plattform zu Reformen im Umgang mit Rassismus, Hass und Desinformation bewegt werden. Doch wie erfolgreich kann ein solcher Werbeboykott sein, wenn selbst viele Regierungen kaum Fortschritte in diesem Bereich verzeichnet haben? Was ist überhaupt die Verbindung zwischen Online-Werbeindustrie und Desinformations- und Hasskampagnen? Darüber sprach Julian Jaursch mit Nandini Jammi im Rahmen eines einstündigen Online-Hintergrundgesprächs am 21. Juli 2020. Die Marketingexpertin und Aktivistin Nandini Jammi setzt bereits seit Jahren die Werbewirtschaft mit Kampagnen unter Druck und ist Co-Gründerin der Initiative „Sleeping Giants“, die #StopHateForProfit mitinitiiert hat. |
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| Source | Hintergrundgespräch: #StopHateForProfit – Was kann der Facebook-Werbeboykott erreichen? on Vimeo at 05:19, cropped, brightened |
| Author | Stiftung Neue Verantwortung |
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| current | 21:38, 27 January 2022 | | 884 × 697 (210 KB) | GRuban (talk | contribs) | {{Information |description={{en|1=Hintergrundgespräch: #StopHateForProfit – Was kann der Facebook-Werbeboykott erreichen? on Vimeo In July 2020, the biggest advertising boycott in the history of social media was under way in the US. The civil society alliance behind the #StopHateForProfit campaign had pushed hundreds of companies to suspend their advertising spending on Facebook. The aim was to persuade the platform, which is mainly financed by advertising, to reform how it deals with racism... |
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