""This Post is Sponsored": How Does Sponsorship Disclosure Affect Consumer ..."

Zhang Qiang, Panpan Wang, J. Leon Zhao (2020)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2021-04-06

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  - conf/icis/QiangWZ20
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Zhang Qiang, Panpan Wang, J. Leon Zhao:
"This Post is Sponsored": How Does Sponsorship Disclosure Affect Consumer Engagement with Social Media Influencers? ICIS 2020

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