"Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs."

Jesús Silva et al. (2019)

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DOI: 10.1007/978-981-32-9563-6_4

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Jesús Silva, Lissette Hernández-Fernández, Esperanza Torres Cuadrado, Nohora Mercado-Caruso, Carlos Rengifo Espinosa, Felipe Acosta Ortega, Hugo Hernández Palma, Genett Jiménez-Delgado:
Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs. DMBD 2019: 34-43

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