"Leveraging User-Generated Content for Product Promotion: The Effects of ..."

Cheng Yi et al. (2019)

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DOI: 10.1287/ISRE.2018.0807

access: closed

type: Journal Article

metadata version: 2020-03-13

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Cheng Yi, Zhenhui (Jack) Jiang, Xiuping Li, Xianghua Lu:
Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews. Inf. Syst. Res. 30(3): 711-725 (2019)

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