"Is Persuasive Advertising Always Combative in a Distribution Channel?"

Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang (2009)

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DOI: 10.1287/MKSC.1090.0528

access: closed

type: Journal Article

metadata version: 2020-05-14

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Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang:
Is Persuasive Advertising Always Combative in a Distribution Channel? Mark. Sci. 28(6): 1157-1163 (2009)

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