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2020 – today
- 2024
[j11]Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang
:
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention. Electron. Commer. Res. 24(3): 2045-2064 (2024)- 2021
- [j10]Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu, Ting Lie:
Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads. Behav. Inf. Technol. 40(16): 1796-1805 (2021)
2010 – 2019
- 2019
- [j9]Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang:
Exploring why people spend more time shopping online than in offline stores. Comput. Hum. Behav. 95: 24-30 (2019) - 2018
- [j8]Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang:
Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. Comput. Hum. Behav. 86: 9-17 (2018) - 2017
- [j7]Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh:
How colour similarity can make banner advertising effective: insights from Gestalt theory. Behav. Inf. Technol. 36(6): 606-619 (2017) - [j6]Chih-Wei Liu, Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang:
What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure. Comput. Hum. Behav. 70: 391-397 (2017) - [j5]Chia-Lin Hsu, Yu-Hsiang Lin, Mu-Chen Chen, Kuo-Chien Chang, Ai-Yun Hsieh:
Investigating the determinants of e-book adoption. Program 51(1): 2-16 (2017) - 2014
- [j4]Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu:
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. Electron. Commer. Res. Appl. 13(4): 221-228 (2014) - [j3]Pin Luarn, Ai-Yun Hsieh:
Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities. Online Inf. Rev. 38(7): 881-895 (2014) - 2013
- [j2]Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu:
Contradictory deceptive behavior in online dating. Comput. Hum. Behav. 29(4): 1755-1762 (2013) - [j1]Shao-Kang Lo, Yu-Ping Chiu, Ai-Yun Hsieh:
Photograph and model use within an online auction page for influencing buyer's bidding behavior. Online Inf. Rev. 37(3): 354-368 (2013)
Coauthor Index
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