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"Towards a Better Understanding of Online Influence: Differences in Twitter ..."
Diana C. Hernandez-Bocanegra et al. (2020)
- Diana C. Hernandez-Bocanegra, Angela Borchert, Felix Brünker, Gautam Kishore Shahi, Björn Ross:
Towards a Better Understanding of Online Influence: Differences in Twitter Communication Between Companies and Influencers. ACIS 2020: 18
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