"Priming and Context Effects of Banner Ads on Consumer Based Brand Equity: ..."

Harald Kindermann (2017)

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DOI: 10.1007/978-3-319-58484-3_5

access: closed

type: Conference or Workshop Paper

metadata version: 2019-12-27

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Harald Kindermann:
Priming and Context Effects of Banner Ads on Consumer Based Brand Equity: A Pilot Study. HCI (24) 2017: 55-70

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