"Modeling Toothpaste Brand Choice: An Empirical Comparison of Artificial ..."

Tolga Kaya et al. (2010)

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DOI: 10.1080/18756891.2010.9727732

access: closed

type: Journal Article

metadata version: 2021-10-14

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Tolga Kaya, Emel Aktas, Y. Ilker Topçu, Burç Ülengin:
Modeling Toothpaste Brand Choice: An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model. Int. J. Comput. Intell. Syst. 3(5): 674-687 (2010)

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