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About: California Milk Processor Board     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:SocialGroup107950920, within Data Space : dbpedia.org associated with source document(s)

Type: yago:WikicatDairyOrganizationsyago:WikicatOrganizationsBasedInCaliforniayago:Abstraction100002137yago:Group100031264yago:Organization108008335yago:YagoLegalActoryago:YagoLegalActorGeoyago:YagoPermanentlyLocatedEntityorganisationyago:SocialGroup107950920 New Facet based on Instances of this Class

The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture. It is most well known for its Got Milk? advertising campaign. The organization was created in 1993 to counter falling sales of milk as Americans switched to soft drinks, health drinks, and other beverages. The board is separate from the , which created the campaign and supports the Californian dairy industry.