Exploring the factors influencing continuous usage intention of academic social network sites

Academic social network site (ASNS) is a new form of academic service in the social media age, and the study of ASNS user behavior is of great significance to academic librarians due to its recent popularity. This research explores the influencing factors of the continuous usage intention of ASNSs.

A survey of academics in China was conducted, and 361 responses were collected and analyzed with a structural equation model, which involves satisfaction, continuous usage intention, expectation confirmation, perceived usefulness (PU), social identity, referent network size and perceived interactivity (PI).

Satisfaction, expectation confirmation, PU, referent network size, social identity and PI significantly impact continuous usage intention. Satisfaction is a mediating variable by which expectation confirmation, PU, referent network size, social identity and other influencing factors affect continuous usage intention. Expectation confirmation and referent network size are two endogenous variables that can explain and predict the continuous usage intention of ASNSs.

Existing research does not consciously distinguish between adoption, use and continuous use, and only scant studies have conducted empirical research. Further, despite the widespread ASNS usage in China, Chinese scholars' studies are few, as existing studies have mainly focused on users of the UK, the US and India.