Skechers: Difference between revisions

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| hq_location_city = [[Manhattan Beach, California]]
| hq_location_country = U.S.
| num_locations = 5,203267 (2024)
| key_people = {{Unbulleted list|Robert Greenberg ([[chairperson|Chairman]] and [[Chief executive officer|CEO]])|Michael Greenberg ([[President (corporate title)|president]])}}
| products = {{Unbulleted list|[[Shoe]]s|[[Clothing|Apparel]]}}
| area_served = Worldwide
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| operating_income = {{increase}} {{US$|784.8 million}} (2023)
| net_income = {{increase}} {{US$|545.8 million}} (2023)
| assets = {{increase}} {{US$|7.59 billion}} (20232024)
| num_employees = {{approx|≈ 17,900|abbr=y}} (2023)
| website = {{URL|https://www.skechers.com/}}
| footnotes = <ref name="10-K">{{Cite web |date=2024-02-28 |title=Form 10-K |url=https://investors.skechers.com/financial-data/all-sec-filings/content/0000950170-24-022106/0000950170-24-022106.pdf |access-date=2024-02-29 |publisher=Skechers U.S.A., Inc. |archive-date=2024-10-09 |archive-url=https://web.archive.org/web/20241009181217/https://investors.skechers.com/financial-data/all-sec-filings/content/0000950170-24-022106/0000950170-24-022106.pdf |url-status=live }}</ref><ref name="FinancialResults">{{Cite web |date=AprilJuly 25, 2024 |title=Skechers Announces FirstSecond Quarter 2024 Financial Results and RecordBoard Sales ofAuthorized $2.251 Billion Share Repurchase Program |url=https://investors.skechers.com/press-releases/detail/619629/skechers-announces-firstsecond-quarter-2024-financial-results-and |access-date=AprilJuly 28, 2024 |publisher=Skechers U.S.A., Inc. |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727131737/https://investors.skechers.com/press-releases/detail/629/skechers-announces-second-quarter-2024-financial-results |url-status=live }}</ref>
}}
 
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==History==
[[File:Skechers, Rotterdam-Centrum, Rotterdam (2023) 02.jpg|thumb|upright|left|A store in [[Rotterdam]], Netherlands]]
[[File:A Skechers shoe store in Rehoboth Beach, Delaware.jpg|thumb|A Skechers retail store in the United States]]
Skechers was founded in 1992 by Robert Greenberg, who had previously founded [[LA Gear]] in 1983 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular in [[grunge fashion]].<ref>{{cite web|last=Bettner|first=Jill|date=October 26, 1993|title=Robert Greenberg, founder of L.A. Gear, has launched a company that's building sales from the popularity of trendy 'Doc' Martens|url=https://www.latimes.com/archives/la-xpm-1993-10-26-fi-49893-story.html|url-status=live|archive-url=https://web.archive.org/web/20200115061159/https://www.latimes.com/archives/la-xpm-1993-10-26-fi-49893-story.html|archive-date=January 15, 2020|access-date=January 14, 2020|website=[[Los Angeles Times]]}}</ref> The company quickly expanded to include women and children, with casual and athletic styles, and went [[Public company|public]] in 1999.<ref name="IDCH">{{Cite book |author=Grant |first=Tina |url=http://www.fundinguniverse.com/company-histories/skechers-u-s-a-inc-history/ |title=International Directory of Company Histories |date=February 14, 2000 |publisher=[[St. James Press]] |isbn=978-1-55862-390-3 |volume=31 |location=Detroit, Michigan |ol=8607051M |via=Funding Universe}}</ref><ref>{{Cite news |last=Trivedi |first=Kruti |date=2000-07-18 |title=Trying a New Shoe on for Size; Can Owners of Skechers Learn From Their Mistakes? |work=[[The New York Times]] |url=https://www.nytimes.com/2000/07/18/business/trying-a-new-shoe-on-for-size-can-owners-of-skechers-learn-from-their-mistakes.html |access-date=2023-02-03 |issn=0362-4331}}</ref> In 2011, Skechers launched its performance [[sportswear]] line for athletes and signed [[Meb Keflezighi]] as a spokesman.<ref name="BostonMarathon">{{Cite news |last=Boren |first=Cindy |date=April 22, 2014 |title=Skechers beats Nike in Boston Marathon |url=https://www.washingtonpost.com/news/early-lead/wp/2014/04/22/skechers-beats-nike-in-boston-marathon/ |access-date=2022-08-28 |newspaper=[[The Washington Post]]}}</ref>
 
Skechers was founded in 1992 by Robert Greenberg, who had previously founded [[LA Gear]] in 1983 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular in [[grunge fashion]].<ref>{{cite web|last=Bettner|first=Jill|date=October 26, 1993|title=Robert Greenberg, founder of L.A. Gear, has launched a company that's building sales from the popularity of trendy 'Doc' Martens|url=https://www.latimes.com/archives/la-xpm-1993-10-26-fi-49893-story.html|url-status=live|archive-url=https://web.archive.org/web/20200115061159/https://www.latimes.com/archives/la-xpm-1993-10-26-fi-49893-story.html|archive-date=January 15, 2020|access-date=January 14, 2020|website=[[Los Angeles Times]]}}</ref> The company quickly expanded to include women and children, with casual and athletic styles, and went [[Public company|public]] in 1999.<ref name="IDCH">{{Cite book |author=Grant |first=Tina |url=http://www.fundinguniverse.com/company-histories/skechers-u-s-a-inc-history/ |title=International Directory of Company Histories |date=February 14, 2000 |publisher=[[St. James Press]] |isbn=978-1-55862-390-3 |volume=31 |location=Detroit, Michigan |ol=8607051M |via=Funding Universe |access-date=June 25, 2023 |archive-date=November 22, 2022 |archive-url=https://web.archive.org/web/20221122131900/http://www.fundinguniverse.com/company-histories/skechers-u-s-a-inc-history/ |url-status=live }}</ref><ref>{{Cite news |last=Trivedi |first=Kruti |date=2000-07-18 |title=Trying a New Shoe on for Size; Can Owners of Skechers Learn From Their Mistakes? |work=[[The New York Times]] |url=https://www.nytimes.com/2000/07/18/business/trying-a-new-shoe-on-for-size-can-owners-of-skechers-learn-from-their-mistakes.html |access-date=2023-02-03 |issn=0362-4331 |archive-date=2023-02-03 |archive-url=https://web.archive.org/web/20230203230342/https://www.nytimes.com/2000/07/18/business/trying-a-new-shoe-on-for-size-can-owners-of-skechers-learn-from-their-mistakes.html |url-status=live }}</ref> In 2011, Skechers launched its performance [[sportswear]] line for athletes and signed [[Meb Keflezighi]] as a spokesman.<ref name="BostonMarathon">{{Cite news |last=Boren |first=Cindy |date=April 22, 2014 |title=Skechers beats Nike in Boston Marathon |url=https://www.washingtonpost.com/news/early-lead/wp/2014/04/22/skechers-beats-nike-in-boston-marathon/ |access-date=2022-08-28 |newspaper=[[The Washington Post]] |archive-date=2023-01-05 |archive-url=https://web.archive.org/web/20230105010244/https://www.washingtonpost.com/news/early-lead/wp/2014/04/22/skechers-beats-nike-in-boston-marathon/ |url-status=live }}</ref>
Skechers is the third largest footwear brand in the United States by revenue.<ref>{{cite news |date=February 6, 2018 |title=US Athletic Footwear Market Report |publisher=[[NPD Group]] |url=https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-athletic-footwear-industry-sales-grew-2-percent-to-19-6-billion-in-2017-npd-group-reports/ |url-status=dead |access-date=2022-10-04 |archive-url=https://web.archive.org/web/20210127194208/https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-athletic-footwear-industry-sales-grew-2-percent-to-19-6-billion-in-2017-npd-group-reports/ |archive-date=January 27, 2021}}</ref><ref>{{Cite web |last=Goddiess |first=Samantha |date=Aug 22, 2022 |title=The 10 Largest Shoe Brands In The United States |url=https://www.zippia.com/advice/largest-shoe-brands/ |access-date=2022-10-04 |website=Zippia}}</ref> In January 2019, the company started an expansion of its corporate headquarters to double its office, design and showroom space in the [[South Bay (Los Angeles County)|South Bay]].<ref>{{Cite web |last=Carballo |first=Charlie |date=2019-01-14 |title=Skechers Plans to Grow Talent, Categories After Breaking Ground on Corporate Office Expansion |url=https://footwearnews.com/2019/business/power-players/skechers-headquarters-expansion-1202730201/ |access-date=2022-10-16 |website=[[Footwear News]]}}</ref> In 2023, Skechers had its debut on the [[Fortune 500|''Fortune'' 500]].<ref>{{Cite web |last=Ciment |first=Shoshy |date=2023-06-05 |title=Lululemon and Skechers Join Fortune 500 List as Female CEOs Prove Staying Power |url=https://footwearnews.com/business/business-news/lululemon-skechers-fortune-500-female-ceo-list-1203473104/ |access-date=2023-06-25 |website=[[Footwear News]]}}</ref>
 
Skechers is the third largest footwear brand in the United States by revenue.<ref>{{cite news |date=February 6, 2018 |title=US Athletic Footwear Market Report |publisher=[[NPD Group]] |url=https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-athletic-footwear-industry-sales-grew-2-percent-to-19-6-billion-in-2017-npd-group-reports/ |url-status=dead |access-date=2022-10-04 |archive-url=https://web.archive.org/web/20210127194208/https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-athletic-footwear-industry-sales-grew-2-percent-to-19-6-billion-in-2017-npd-group-reports/ |archive-date=January 27, 2021}}</ref><ref>{{Cite web |last=Goddiess |first=Samantha |date=Aug 22, 2022 |title=The 10 Largest Shoe Brands In The United States |url=https://www.zippia.com/advice/largest-shoe-brands/ |access-date=2022-10-04 |website=Zippia |archive-date=2022-10-04 |archive-url=https://web.archive.org/web/20221004180331/https://www.zippia.com/advice/largest-shoe-brands/ |url-status=live }}</ref> In January 2019, the company started an expansion of its corporate headquarters to double its office, design and showroom space in the [[South Bay (Los Angeles County)|South Bay]].<ref>{{Cite web |last=Carballo |first=Charlie |date=2019-01-14 |title=Skechers Plans to Grow Talent, Categories After Breaking Ground on Corporate Office Expansion |url=https://footwearnews.com/2019/business/power-players/skechers-headquarters-expansion-1202730201/ |access-date=2022-10-16 |website=[[Footwear News]] |archive-date=2022-10-16 |archive-url=https://web.archive.org/web/20221016092610/https://footwearnews.com/2019/business/power-players/skechers-headquarters-expansion-1202730201/ |url-status=live }}</ref> In 2023, Skechers had its debut on the [[Fortune 500|''Fortune'' 500]].<ref>{{Cite web |last=Ciment |first=Shoshy |date=2023-06-05 |title=Lululemon and Skechers Join Fortune 500 List as Female CEOs Prove Staying Power |url=https://footwearnews.com/business/business-news/lululemon-skechers-fortune-500-female-ceo-list-1203473104/ |access-date=2023-06-25 |website=[[Footwear News]] |archive-date=2023-06-25 |archive-url=https://web.archive.org/web/20230625032326/https://footwearnews.com/business/business-news/lululemon-skechers-fortune-500-female-ceo-list-1203473104/ |url-status=live }}</ref>
 
===Litigation===
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=== Forced labor investigation ===
{{Further|Persecution of Uyghurs in China}}
In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forced [[Uyghurs|Uyghur]] labor.<ref>{{Cite news|last1=Paton|first1=Elizabeth|last2=Gallois|first2=Léontine|last3=Breeden|first3=Aurelien|date=2021-07-02|title=Fashion Retailers Face Inquiry Over Suspected Ties to Forced Labor in China|work=[[The New York Times]]|url=https://www.nytimes.com/2021/07/02/fashion/xinjiang-forced-labor-Zara-Uniqlo-Sketchers.html|access-date=2021-07-04|issn=0362-4331|archive-date=2021-07-03|archive-url=https://web.archive.org/web/20210703145522/https://www.nytimes.com/2021/07/02/fashion/xinjiang-forced-labor-Zara-Uniqlo-Sketchers.html|url-status=live}}</ref><ref>{{Cite news|last=Henley|first=Jon|date=July 2, 2021|title=France investigates fashion brands over forced Uyghur labour claims|work=[[The Guardian]]|url=https://www.theguardian.com/world/2021/jul/02/france-investigates-fashion-brands-over-forced-uyghur-labour-claims|access-date=July 4, 2021|archive-date=July 3, 2021|archive-url=https://web.archive.org/web/20210703072951/https://www.theguardian.com/world/2021/jul/02/france-investigates-fashion-brands-over-forced-uyghur-labour-claims|url-status=live}}</ref> A December 2023 report by [[Sheffield Hallam University]] again found connections to forced Uyghur labor.<ref>{{Cite web |url=https://www.shu.ac.uk/-/media/home/research/helena-kennedy-centre/projects/eu-apparel/eu-tailoring-responsibility-february-24.pdf |title=Tailoring Responsibility: Tracing Apparel Supply Chains from the Uyghur Region to Europe |date=December 2023 |publisher=Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights |page=14 |access-date=2024-03-29 |archive-date=2024-03-27 |archive-url=https://web.archive.org/web/20240327153232/https://www.shu.ac.uk/-/media/home/research/helena-kennedy-centre/projects/eu-apparel/eu-tailoring-responsibility-february-24.pdf |url-status=live }}</ref> Skechers has found no evidence of forced labor taking place.<ref>{{Cite web |last=Chua |first=Jasmin Malik |date=2021-04-19 |title=Inditex, Uniqlo, Skechers Battle Forced Labor Allegations |url=https://sourcingjournal.com/topics/labor/uyghur-forced-labor-xinjiang-uniqlo-inditex-skechers-china-france-274959/ |access-date=2022-09-30 |website=Sourcing Journal |archive-date=2022-09-30 |archive-url=https://web.archive.org/web/20220930052755/https://sourcingjournal.com/topics/labor/uyghur-forced-labor-xinjiang-uniqlo-inditex-skechers-china-france-274959/ |url-status=live }}</ref><ref>{{Cite web |date=December 2023 |title=Tailoring Responsibility: Annex A Corporate Responses |url=https://www.shu.ac.uk/-/media/home/research/helena-kennedy-centre/projects/tailoring-responsibility-annex-a-corporate-responses-v-5-feb-24.pdf |publisher=Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights |page=17 |quote=...you are incorrect to allege that Skechers is "at risk of importing textile and/or apparel goods made wholly or in part in Xinjiang" – an allegation for which you provided no evidence. |access-date=2024-03-30 |archive-date=2024-02-16 |archive-url=https://web.archive.org/web/20240216162656/https://www.shu.ac.uk/-/media/home/research/helena-kennedy-centre/projects/tailoring-responsibility-annex-a-corporate-responses-v-5-feb-24.pdf |url-status=live }}</ref> In September 2024, Skechers opened a store in [[Ürümqi]], [[Xinjiang]] amid criticism from the [[Worker Rights Consortium]].<ref>{{Cite web |last=Kashgar |first=Kasim |date=2024-10-08 |title=Skechers opens store in Xinjiang amid scrutiny over Uyghur forced labor sanctions |url=https://www.voanews.com/a/skechers-opens-store-in-xinjiang-amid-scrutiny-over-uyghur-forced-labor-sanctions-/7814393.html |access-date=2024-10-09 |website=[[Voice of America]] |language=en |archive-date=2024-10-09 |archive-url=https://web.archive.org/web/20241009030014/https://www.voanews.com/a/skechers-opens-store-in-xinjiang-amid-scrutiny-over-uyghur-forced-labor-sanctions-/7814393.html |url-status=live }}</ref>
 
== Products and advertising ==
Skechers designs, develops and markets a range of [[Lifestyle brand|lifestyle]] and performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity line [[Petco#Petco Love|Bobs]], Mark Nason, [[Workwear|Skechers Work]], Go Walk, Go Run, and [[Golf shoes|Go Golf]].<ref name="10-K" /> Since 2020, select shoes have utilized [[Goodyear Tire and Rubber Company|Goodyear]] rubber.<ref>{{Cite web|last=Goist|first=Robin|date=2020-02-27|title=Skechers partners with Goodyear Tire & Rubber Co. on line of sneakers|url=https://www.cleveland.com/business/2020/02/skechers-partners-with-goodyear-tire-rubber-co-on-line-of-sneakers.html|url-status=live|archive-url=https://web.archive.org/web/20211119035915/https://www.cleveland.com/business/2020/02/skechers-partners-with-goodyear-tire-rubber-co-on-line-of-sneakers.html|archive-date=2021-11-19|access-date=2022-05-14|website=[[The Plain Dealer]]}}</ref>
 
Skechers has promoted its products with musicians including [[Ringo Starr]], [[Britney Spears]], [[Christina Aguilera]], and [[Snoop Dogg]];<ref>{{Cite web |last=Ng |first=Kate |date=2023-06-15 |title=The Rolling Stones launches trainer collaboration with Skechers |url=https://www.independent.co.uk/life-style/fashion/skechers-rolling-stones-collaboration-trainers-b2358216.html |access-date=2024-02-29 |website=[[The Independent]] |issn=1741-9743 |archive-date=2024-02-29 |archive-url=https://web.archive.org/web/20240229195951/https://www.independent.co.uk/life-style/fashion/skechers-rolling-stones-collaboration-trainers-b2358216.html |url-status=live }}</ref> television personalities [[Martha Stewart]], [[Brooke Burke]], and [[Amanda Kloots]]; baseball player [[Clayton Kershaw]] and boxer [[Sugar Ray Leonard]]; and American football players [[Tony Romo]], [[Howie Long]], and [[Cris Carter]].<ref name="Martha">{{Cite web|last=Garner|first=Stephen|date=2022-03-28|title=Martha Stewart Lands Another Shoe Gig as a Skechers Ambassador|url=https://footwearnews.com/2022/business/marketing/martha-stewart-skechers-comfort-campaign-1203266575/|url-status=live|archive-url=https://web.archive.org/web/20220329190143/http://footwearnews.com/2022/business/marketing/martha-stewart-skechers-comfort-campaign-1203266575/|archive-date=2022-03-29|access-date=2022-03-30|website=[[Footwear News]]}}</ref> Since 2010, Skechers has been a regular [[Super Bowl]] advertiser.<ref>{{Cite web |last=Bell |first=Jennie |date=2023-02-07 |title=Skechers & Snoop Dogg Get Sky-High in Super Bowl 2023 Ad |url=https://footwearnews.com/2023/business/marketing/skechers-snoop-dogg-super-bowl-2023-commercial-1203405039/ |access-date=2023-02-20 |website=[[Footwear News]] |archive-date=2023-02-20 |archive-url=https://web.archive.org/web/20230220083255/https://footwearnews.com/2023/business/marketing/skechers-snoop-dogg-super-bowl-2023-commercial-1203405039/ |url-status=live }}</ref>
[[File:Edward Cheserek running the indoor mile at the 2018 BU David Hemery Valentine Invitational (3).jpg|thumb|upright|left|[[Edward Cheserek]] has endorsed Skechers Performance since 2017.<ref>{{Cite web|last=Mack|first=Gordon|date=September 6, 2017|title=Edward Cheserek Signs With Skechers|url=https://www.flotrack.org/articles/6001551-edward-cheserek-signs-with-skechers|url-status=live|archive-url=https://web.archive.org/web/20191013184224/https://www.flotrack.org/articles/6001551-edward-cheserek-signs-with-skechers|archive-date=October 13, 2019|access-date=2022-05-25|website=Flotrack}}</ref>]]
 
Skechers has promoted its products with musicians including [[Ringo Starr]], [[Britney Spears]], [[Christina Aguilera]], and [[Snoop Dogg]];<ref>{{Cite web |last=Ng |first=Kate |date=2023-06-15 |title=The Rolling Stones launches trainer collaboration with Skechers |url=https://www.independent.co.uk/life-style/fashion/skechers-rolling-stones-collaboration-trainers-b2358216.html |access-date=2024-02-29 |website=[[The Independent]] |issn=1741-9743}}</ref> television personalities [[Martha Stewart]], [[Brooke Burke]], and [[Amanda Kloots]]; baseball player [[Clayton Kershaw]] and boxer [[Sugar Ray Leonard]]; and American football players [[Tony Romo]], [[Howie Long]], and [[Cris Carter]].<ref name="Martha">{{Cite web|last=Garner|first=Stephen|date=2022-03-28|title=Martha Stewart Lands Another Shoe Gig as a Skechers Ambassador|url=https://footwearnews.com/2022/business/marketing/martha-stewart-skechers-comfort-campaign-1203266575/|url-status=live|archive-url=https://web.archive.org/web/20220329190143/http://footwearnews.com/2022/business/marketing/martha-stewart-skechers-comfort-campaign-1203266575/|archive-date=2022-03-29|access-date=2022-03-30|website=[[Footwear News]]}}</ref> Since 2010, Skechers has been a regular [[Super Bowl]] advertiser.<ref>{{Cite web |last=Bell |first=Jennie |date=2023-02-07 |title=Skechers & Snoop Dogg Get Sky-High in Super Bowl 2023 Ad |url=https://footwearnews.com/2023/business/marketing/skechers-snoop-dogg-super-bowl-2023-commercial-1203405039/ |access-date=2023-02-20 |website=[[Footwear News]]}}</ref>
 
On March 1, 2019, Skechers launched a print and digital [[comparative advertising]] campaign titled "Just Blew It" to highlight the [[Zion Williamson]] failed shoe incident with rival [[Nike, Inc.|Nike]].<ref>{{cite web|url=https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|title=Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad|first=Ella|last=Chochrek|date=2 March 2019|website=[[Footwear News]]|access-date=28 March 2019|archive-date=28 March 2019|archive-url=https://web.archive.org/web/20190328203351/https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|url-status=live}}</ref>
 
Skechers has been a partner of [[W Racing Team]] (WRT) in [[sports car racing]], including former [[Grand Prix motorcycle racing|MotoGP]] champion [[Valentino Rossi]], since 2021. WRT's parent company, Weerts Group, services Skechers' European distribution center in [[Liège]], Belgium.<ref>{{Cite press release |last=Clay |first=Jennifer |date=17 March 2022 |title=Skechers Expands Sponsorship With Team WRT in Second Year of High-Speed Deal |url=https://investors.skechers.com/press-releases/detail/520/skechers-expands-sponsorship-with-team-wrt-in-second-year |location=Los Angeles |publisher=Skechers USA, Inc. |agency=Business Wire |access-date=2023-06-27 |archive-date=2023-06-27 |archive-url=https://web.archive.org/web/20230627012710/https://investors.skechers.com/press-releases/detail/520/skechers-expands-sponsorship-with-team-wrt-in-second-year |url-status=live }}</ref>
[[File:GT Masters 2021 Spielberg Nr. 32.jpg|thumb|Car #32 at the 2021 [[ADAC GT Masters]] in Austria]]
 
Skechers has been a partner of [[W Racing Team]] (WRT) in [[sports car racing]], including former [[Grand Prix motorcycle racing|MotoGP]] champion [[Valentino Rossi]], since 2021. WRT's parent company, Weerts Group, services Skechers' European distribution center in [[Liège]], Belgium.<ref>{{Cite press release |last=Clay |first=Jennifer |date=17 March 2022 |title=Skechers Expands Sponsorship With Team WRT in Second Year of High-Speed Deal |url=https://investors.skechers.com/press-releases/detail/520/skechers-expands-sponsorship-with-team-wrt-in-second-year |location=Los Angeles |publisher=Skechers USA, Inc. |agency=Business Wire |access-date=2023-06-27}}</ref>
Skechers Performance has featured distance runner [[Meb Keflezighi]] and professional golfers [[Brooke Henderson]] and [[Matt Fitzpatrick]].<ref name="BostonMarathon" /><ref name="Martha" /> In 2022, theThe brand expanded into [[pickleball]] in 2022, signing several of the sport's top players and sponsoring the first nationally televised pickleball tournament in the U.S.<ref>{{Cite web |last=Chen |first=I-Chun |date=Aug 9, 2022 |title=Skechers sponsoring nationally televised professional pickleball tournament |url=https://www.bizjournals.com/losangeles/news/2022/08/09/skechers-sponsors-pro-pickleball-tournament.html |access-date=2022-08-10 |website=L.A. Business First |archive-date=2024-10-09 |archive-url=https://web.archive.org/web/20241009181740/https://www.bizjournals.com/losangeles/news/2022/08/09/skechers-sponsors-pro-pickleball-tournament.html |url-status=live }}</ref> In autumn 2023, Skechers announced a move into [[soccer]] and basketball, introducing new technical shoes worn and promoted by [[England national football team]] player [[Harry Kane]] and NBA players [[Julius Randle]] and, [[Terance Mann]], and [[Joel Embiid]].<ref>{{citeCite web |urllast=https://www.footballboots.co.uk/skechers.htmlCiment |titlefirst=Skechers Launch Football Boots |publisher=FootballBootsShoshy |date=17 August 2023 |access2024-date=18 August 2023}}</ref><ref name="TalkS">{{Cite web07-26 |title=Bayern Munich star Harry Kane announces new Skechers bootSays dealPush andInto pairPerformance couldAthletic beWill yoursConvert for eye-wateringMore sum |date=August 17, 2023Consumers |url=https://talksportfootwearnews.com/footballbusiness/1537050earnings/harryskechers-kanepush-bootperformance-dealathletic-eyebasketball-wateringsoccer-price1203669511/ |access-date=20232024-0807-1729 |website=[[TalksportFootwear News]] |archive-date=2024-07-29 |archive-url=https://web.archive.org/web/20240729050746/https://footwearnews.com/business/earnings/skechers-push-performance-athletic-basketball-soccer-1203669511/ |url-status=live }}</ref><ref name="NBAIn Splash"2024, Skechers replaced [[Nivia Sports]] as the kit sponsor of one of India's oldest and most successful football teams, [[Mohun Bagan Super Giant]].<ref>{{Cite web |lasttitle=BensonSkechers |first=Patis |date=Octobergoing 25,to 2023Mohun |title=SkechersBagan's MakesOfficial BigKit SplashSponsor tofor Startthe NBAupcoming Seasonseason 2024/25 |url=https://www.siinstagram.com/fannationmbft89/sneakersp/newsC6zI8CSyKMg/skechers-makes-big-splash-to-start-nba-season |access-date=20232024-1108-1016 |website=[[FanNationInstagram]] |archive-date=2024-08-16 |archive-url=https://web.archive.org/web/20240816051955/https://www.instagram.com/mbft89/p/C6zI8CSyKMg/ |url-status=live }}</ref>
 
<gallery widths="200px" heights="200px">
Skechers Performance has featured distance runner [[Meb Keflezighi]] and professional golfers [[Brooke Henderson]] and [[Matt Fitzpatrick]].<ref name="BostonMarathon" /><ref name="Martha" /> In 2022, the brand expanded into [[pickleball]], signing several of the sport's top players and sponsoring the first nationally televised pickleball tournament in the U.S.<ref>{{Cite web |last=Chen |first=I-Chun |date=Aug 9, 2022 |title=Skechers sponsoring nationally televised professional pickleball tournament |url=https://www.bizjournals.com/losangeles/news/2022/08/09/skechers-sponsors-pro-pickleball-tournament.html |access-date=2022-08-10 |website=L.A. Business First}}</ref> In autumn 2023, Skechers announced a move into [[soccer]] and basketball, introducing new technical shoes worn and promoted by [[England national football team]] player [[Harry Kane]] and NBA players [[Julius Randle]] and [[Terance Mann]].<ref>{{cite web |url=https://www.footballboots.co.uk/skechers.html |title=Skechers Launch Football Boots |publisher=FootballBoots |date=17 August 2023 |access-date=18 August 2023}}</ref><ref name="TalkS">{{Cite web |title=Bayern Munich star Harry Kane announces new Skechers boot deal and pair could be yours for eye-watering sum |date=August 17, 2023 |url=https://talksport.com/football/1537050/harry-kane-boot-deal-eye-watering-price/ |access-date=2023-08-17 |website=[[Talksport]]}}</ref><ref name="NBA Splash">{{Cite web |last=Benson |first=Pat |date=October 25, 2023 |title=Skechers Makes Big Splash to Start NBA Season |url=https://www.si.com/fannation/sneakers/news/skechers-makes-big-splash-to-start-nba-season |access-date=2023-11-10 |website=[[FanNation]]}}</ref>
[[File:Edward Cheserek running the indoor mile at the 2018 BU David Hemery Valentine Invitational (3).jpg|thumb|upright|left|[[Edward Cheserek]] has endorsed Skechers Performance since 2017.<ref>{{Cite web|last=Mack|first=Gordon|date=September 6, 2017|title=Edward Cheserek Signs With Skechers|url=https://www.flotrack.org/articles/6001551-edward-cheserek-signs-with-skechers|url-status=live|archive-url=https://web.archive.org/web/20191013184224/https://www.flotrack.org/articles/6001551-edward-cheserek-signs-with-skechers|archive-date=October 13, 2019|access-date=2022-05-25|website=Flotrack}}</ref>]]
[[File:A Skechers shoe store in Rehoboth Beach, Delaware.jpg|thumb|A Skechers retail store in the United States]]
[[File:GT Masters 2021 Spielberg Nr. 32.jpg|thumb|Car #32 at the 2021 [[ADAC GT Masters]] in Austria]]
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==Philanthropy==
Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk in Manhattan Beach to raise money for a [[nonprofit]] that helps connect special-needs students with their peers.<ref>{{cite web|url=http://www.skechersfriendshipwalk.com/site/PageServer?pagename=walk_aboutwalk|title=About the Walk|website=SKECHERS Friendship Walk|access-date=2017-12-01|archive-date=2020-05-26|archive-url=https://web.archive.org/web/20200526160604/http://www.skechersfriendshipwalk.com/site/PageServer?pagename=walk_aboutwalk|url-status=live}}</ref><ref>{{Cite news|url=https://www.dailybreeze.com/2017/10/27/skechers-pier-to-pier-friendship-walk-funds-special-student-relationships/|title=Skechers Pier to Pier Friendship Walk funds special student relationships|date=2017-10-28|work=[[Daily Breeze]]|access-date=2018-07-13|archive-date=2018-07-13|archive-url=https://web.archive.org/web/20180713205229/https://www.dailybreeze.com/2017/10/27/skechers-pier-to-pier-friendship-walk-funds-special-student-relationships/|url-status=live}}</ref>
 
Skechers donates new shoes to children in need worldwide through its Bobs charity program. The shoes support [[Head Start (program)|Head Start]] programs, education foundations, homeless shelters, disaster relief and [[501(c)(3) organization]]s.<ref>{{Cite web|last=Polk|first=Andy|title=BOBS From Skechers Footwear Donations Surpass 16 Million Pairs|url=https://fdra.org/latest-news/bobs-from-skechers-footwear-donations-surpass-16-million-pairs/|url-status=live|archive-url=https://web.archive.org/web/20210124211505/https://fdra.org/latest-news/bobs-from-skechers-footwear-donations-surpass-16-million-pairs/|archive-date=2021-01-24|access-date=2022-05-14|website=FDRA|date=8 October 2020 }}</ref> Bobs also supportsupports animal welfare groups including [[Petco#Petco Love|Petco Love]] and [[Woodgreen Pets Charity]].<ref>{{Cite web |last=Stabile |first=Angelica |date=2022-11-02 |title=BOBS from Skechers donates to North American animal shelters with every purchase |url=https://www.foxbusiness.com/lifestyle/bobs-skechers-donates-north-american-animal-shelters-purchase |access-date=2022-11-24 |website=[[Fox Business]] |archive-date=2022-11-24 |archive-url=https://web.archive.org/web/20221124182033/https://www.foxbusiness.com/lifestyle/bobs-skechers-donates-north-american-animal-shelters-purchase |url-status=live }}</ref>
 
==Entertainment==
Skechers has developed—with [[Splash Entertainment|MoonScoop GroupEntertainment]] and animator/co-producer [[John Massé]]—an animated series, ''[[Zevo-3]]'', and several direct-to-DVD features produced by [[SD Entertainment]]:<ref name="Keslassy" />
*''Hydee and the Hytops: The Movie'' (2011)<ref name="Keslassy">{{Cite web|last=Keslassy|first=Elsa|date=2010-04-20|title=Skechers makes strides into film|url=https://variety.com/2010/biz/news/skechers-makes-strides-into-film-1118018007/|url-status=live|archive-url=https://web.archive.org/web/20220323163123/https://variety.com/2010/biz/news/skechers-makes-strides-into-film-1118018007/|archive-date=2022-03-23|access-date=2022-03-23|website=[[Variety (magazine)|Variety]]}}</ref>
*''Twinkle Toes'' (2012)<ref name="Numbers" />