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{{Short description|Canadian audience measurement organization}}
'''Numeris''' (formerly the '''Bureau of Broadcast Measurement''', or '''BBM Canada''') is
== History ==
In 1964, it became the first ratings service in the world to introduce computerized [[Sampling (statistics)|sample selection]]. In 2004, the organization began a joint venture with [[Nielsen Media Research]] to adopt its [[Portable People Meter]] system for television audience measurement.<ref name=broadcaster-neilsenbbm/>
In radio, Numeris is the main provider of ratings services. The company has traditionally used a [[diary]]-based system for tracking radio audience habits and this system is still used in most markets. In [[Montreal]], [[Toronto]], [[Vancouver]], [[Edmonton]] and [[Calgary]] ratings are now measured using the [[Portable People Meter]] (PPM) technology.<ref>{{cite web|url=http://www.bbm.ca/en/products-services/the-portable-people-meter |title=BBM Canada - The Portable People Meter (PPM) |publisher=BBM.ca}}</ref>▼
==Television==▼
In television, Numeris is partnered with the American company [[Nielsen Media Research|Nielsen]] in a joint venture called '''BBM Electronic Inc.''', which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the [[francophone]] television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.▼
On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.<ref name=marketing-numeris>{{cite web|title=BBM Canada rebrands as Numeris|url=http://www.marketingmag.ca/media/bbm-canada-rebrands-as-numeris-117814|website=Marketing Magazine|access-date=9 September 2014}}</ref>
On August 28, 2022, Numeris ceased publication of TV Topline Reports.<ref>{{cite web|url=https://broadcastdialogue.com/numeris-ceases-publication-of-tv-topline-reports/|title=Numeris ceases publication of TV Topline Reports|website=Broadcast Dialogue|last=Thiessen|first=Connie|date=August 26, 2022|access-date=September 13, 2022}}</ref>
▲In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada asked [[Research in Motion]] to cease using the BBM acronym to describe the [[BlackBerry Messenger]] service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action.<ref>{{cite news|url=http://www.theglobeandmail.com/report-on-business/rim-asks-court-to-dismiss-bbm-trademark-lawsuit/article2282495/|title=RIM asks court to dismiss BBM trademark lawsuit|last=Marlow|first=Ian|date=23 December 2011|work=[[The Globe and Mail]]|accessdate=23 December 2011}}</ref> The suit was dismissed in 2012 by Canadian federal courts as being without merit.<ref>{{cite news|url=http://www.570news.com/2012/06/01/rim-bbm-lawsuit/|title=RIM BBM Lawsuit|last=McPhee|first=Paul|date=1 June 2012|work=[[CKGL|570 News]]}}</ref> BBM ultimately chose to re-brand itself.<ref name=marketing-numeris/>
==
▲In radio, Numeris is the main provider of ratings services. The company has traditionally used a [[diary]]-based system for tracking radio audience habits and this system is still used in most markets.
▲== Television ==
▲In television, Numeris is partnered with the American company [[Nielsen Media Research|Nielsen]] in a joint venture
== See also ==
* [[List of most watched television broadcasts in Canada]]
* [[List of most-watched television broadcasts]]
== References ==
{{Reflist}}
== External links ==
* {{Official website|http://en.numeris.ca/}}
[[Category:Marketing research companies of Canada]]▼
[[Category:Audience measurement]]
[[Category:1944 establishments in Canada]]
[[Category:Radio organizations in Canada]]
[[Category:Television organizations in Canada]]
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