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{{Short description|Canadian audience measurement organization}}
'''Numeris''' (formerly the '''Bureau of Broadcast Measurement''', or '''BBM Canada''') is ana Canadian [[audience measurement]] organization for Canadian television and radio broadcasting. The organization was establishedEstablished on May 11, 1944 as a division of the [[Canadian Association of Broadcasters]]., Numeris is the sole provider of viewership numbers for television and radio broadcasters in Canada.
 
== History ==
In 1964, it became the first ratings service in the world to introduce computerized [[Sampling (statistics)|sample selection]]. In 2008 and 2009, BBM Canada was named one of [[Greater Toronto's Top Employers]] by Mediacorp Canada Inc., which was announced by the [[Toronto Star]] newspaper.<ref>{{cite web|url=http://www.eluta.ca/top-employer-bbm-canada|title=Reasons for Selection, 2009 Greater Toronto's Top Employers competition}}</ref>
 
The organizationNumeris was originallyfounded knownby the [[Canadian Association of Broadcasters]] on May 11, 1944 as the '''Bureau of Broadcast Measurement,'''.<ref>{{cite web |url=http://bbm.ca/index.php?option=com_content&amp;task=view&amp;id=1&amp;Itemid=26 |title=BBM Canada - About BBM |publisher=BbmBBM.ca |date=2007-12-16 |accessdateaccess-date=2011-09-25}}</ref> but officially shortened its name to BBM Canada in 2001.<ref>{{cite web|archive-url=httphttps://wwwweb.bbmarchive.caorg/web/20120528155520/http:/en/history-of-bbm-canada |title=BBM Canada - History of BBM Canada |publisher=BBM.ca}}</ref> Despite this, many outlets still referred to the organization under its previous nameindex. On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency [[Cundari Group|Cundari]], along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern technology.<ref namephp?option=marketing-numeris>{{cite web|titlecom_content&task=BBMview&id=1&Itemid=26 Canada rebrands as Numeris|urlarchive-date=http://www.marketingmag.ca/media/bbm2012-canada05-rebrands-as-numeris-117814|website=Marketing28 Magazine|accessdateurl-status=9 Septemberdead 2014}}</ref>
 
In 1964, it became the first ratings service in the world to introduce computerized [[Sampling (statistics)|sample selection]]. In 2004, the organization began a joint venture with [[Nielsen Media Research]] to adopt its [[Portable People Meter]] system for television audience measurement.<ref name=broadcaster-neilsenbbm/>
==Radio==
In radio, Numeris is the main provider of ratings services. The company has traditionally used a [[diary]]-based system for tracking radio audience habits and this system is still used in most markets. In [[Montreal]], [[Toronto]], [[Vancouver]], [[Edmonton]] and [[Calgary]] ratings are now measured using the [[Portable People Meter]] (PPM) technology.<ref>{{cite web|url=http://www.bbm.ca/en/products-services/the-portable-people-meter |title=BBM Canada - The Portable People Meter (PPM) |publisher=BBM.ca}}</ref>▼
 
InThe lateorganization Decemberofficially 2011,shortened afterits exhaustingname allto non-court'''BBM remediesCanada''' toin rectify2001; despite this, many outlets still referred to the situationorganization under its previous name. In late December 2011, BBM Canadasued Canadian technology askedcompany [[BlackBerry Limited|Research in Motion]] tofor [[trademark infringement]], as ceaseit usinguses the "BBM" acronym to describerefer theto its [[BlackBerry Messenger]] service,. orThe financeorganization thealleged costthat forit BBMhad Canadareceived tophone changecalls theirfrom brandingusers inwho exchangebelieved forthat thethey usewere ofaffiliated with RIM. RIM objected to the BBMlawsuit, orarguing facethat furtherboth legalcompanies actionwere in unrelated industries.<ref>{{cite news|url=httphttps://www.theglobeandmail.com/report-on-business/rim-asks-court-to-dismiss-bbm-trademark-lawsuit/article2282495/|title=RIM asks court to dismiss BBM trademark lawsuit|last=Marlow|first=Ian|date=23 December 2011|work=[[The Globe and Mail]]|accessdateaccess-date=23 December 2011}}</ref> The suit was dismissed in 2012 by Canadian federal courts as being without merit.<ref>{{cite news|url=http://www.570news.com/2012/06/01/rim-bbm-lawsuit/|title=RIM BBM Lawsuit|last=McPhee|first=Paul|date=1 June 2012|work=[[CKGL|570 News]]}}</ref> BBM Canada ultimately chose to re-brandadopt a different itselfname.<ref name=marketing-numeris/>▼
==Television==▼
In television, Numeris is partnered with the American company [[Nielsen Media Research|Nielsen]] in a joint venture called '''BBM Electronic Inc.''', which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the [[francophone]] television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.▼
 
On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.<ref name=marketing-numeris>{{cite web|title=BBM Canada rebrands as Numeris|url=http://www.marketingmag.ca/media/bbm-canada-rebrands-as-numeris-117814|website=Marketing Magazine|access-date=9 September 2014}}</ref>
The companies continued to compete with each other as providers of television ratings service until the joint venture was launched in 2006.
 
On August 28, 2022, Numeris ceased publication of TV Topline Reports.<ref>{{cite web|url=https://broadcastdialogue.com/numeris-ceases-publication-of-tv-topline-reports/|title=Numeris ceases publication of TV Topline Reports|website=Broadcast Dialogue|last=Thiessen|first=Connie|date=August 26, 2022|access-date=September 13, 2022}}</ref>
==Trademark conflict with Research in Motion==
 
▲In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada asked [[Research in Motion]] to cease using the BBM acronym to describe the [[BlackBerry Messenger]] service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action.<ref>{{cite news|url=http://www.theglobeandmail.com/report-on-business/rim-asks-court-to-dismiss-bbm-trademark-lawsuit/article2282495/|title=RIM asks court to dismiss BBM trademark lawsuit|last=Marlow|first=Ian|date=23 December 2011|work=[[The Globe and Mail]]|accessdate=23 December 2011}}</ref> The suit was dismissed in 2012 by Canadian federal courts as being without merit.<ref>{{cite news|url=http://www.570news.com/2012/06/01/rim-bbm-lawsuit/|title=RIM BBM Lawsuit|last=McPhee|first=Paul|date=1 June 2012|work=[[CKGL|570 News]]}}</ref> BBM ultimately chose to re-brand itself.<ref name=marketing-numeris/>
==References Radio ==
 
▲In radio, Numeris is the main provider of ratings services. The company has traditionally used a [[diary]]-based system for tracking radio audience habits and this system is still used in most markets. In [[Montreal]], [[Toronto]], [[Vancouver]], [[Edmonton]] and [[Calgary]] ratings are now measured using the [[Portable People Meter]] (PPM) technology.<ref>{{cite web|url=http://www.bbm.ca/en/products-services/the-portable-people-meter |title=BBM Canada - The Portable People Meter (PPM) |publisher=BBM.ca}}</ref>
 
▲== Television ==
 
▲In television, Numeris is partnered with the American company [[Nielsen Media Research|Nielsen]] in a joint venture called '''BBM Electronic Inc.''', which measures the Toronto, Vancouver, Calgary, Edmonton, Montreal Anglo and CalgaryMontreal Franco markets,<ref>{{Cite web |title=Data Release Schedules |url=http://assets.numeris.ca/Documents/DataReleaseSchedules/2014-15_TV_All_2014-15Measured_Markets.pdf |website=assets.numeris.ca}}</ref> the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the [[francophone]] television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.<ref name=broadcaster-neilsenbbm>{{cite news|title=BBM and Nielsen to merge TV ratings systems|url=http://www.broadcastermagazine.com/news/bbm-and-nielsen-to-merge-tv-ratings-systems/1000020141/?&er=NA|access-date=9 September 2014|work=Broadcaster Magazine|date=13 July 2004}}</ref>
 
== See also ==
 
* [[List of most watched television broadcasts in Canada]]
* [[List of most-watched television broadcasts]]
 
== References ==
{{Reflist}}
 
== External links ==
* [http://www.bbm.ca/ BBM Canada]
 
* {{Official website|http://en.numeris.ca/}}
[[Category:Marketing research companies of Canada]]▼
 
▲[[Category:MarketingMarket research companies of Canada]]
[[Category:Audience measurement]]
[[Category:1944 establishments in Canada]]
[[Category:Radio organizations in Canada]]
[[Category:Television organizations in Canada]]
 
 
{{Canada-bcast-stub}}
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