Numeris: Difference between revisions

Numeris was founded by the [[Canadian Association of Broadcasters]] on May 11, 1944 as the '''Bureau of Broadcast Measurement'''.<ref>{{cite web|url=http://bbm.ca/index.php?option=com_content&amp;task=view&amp;id=1&amp;Itemid=26 |title=BBM Canada - About BBM |publisher=BBM.ca |date=2007-12-16 |accessdate=2011-09-25}}</ref> ▼

In 1964, it became the first ratings service in the world to introduce computerized [[Sampling (statistics)|sample selection]]. In 2004, the organization began a joint venture with [[Nielsen Media Research]] to adopt its [[Portable People Meter]] system for television audience measurement.<ref name=broadcaster-neilsenbbm/> In 2008 and 2009, it was named one of [[Greater Toronto's Top Employers]] by Mediacorp Canada.<ref>{{cite web|url=http://www.eluta.ca/top-employer-bbm-canada|title=Reasons for Selection, 2009 Greater Toronto's Top Employers competition}}</ref>▼

The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company [[Research in Motion]] for [[trademark infringement]] for its use of the "BBM" acronym to refer to its [[BlackBerry Messenger]] service. The organization felt that RIM should cease using the acronym, finance the cost of re-branding BBM Canada, or face further legal action. RIM objected to the lawsuit, arguing that both companies were in unrelated industries.<ref>{{cite news|url=http://www.theglobeandmail.com/report-on-business/rim-asks-court-to-dismiss-bbm-trademark-lawsuit/article2282495/|title=RIM asks court to dismiss BBM trademark lawsuit|last=Marlow|first=Ian|date=23 December 2011|work=[[The Globe and Mail]]|accessdate=23 December 2011}}</ref> The suit was dismissed in 2012 by Canadian federal courts as being without merit.<ref>{{cite news|url=http://www.570news.com/2012/06/01/rim-bbm-lawsuit/|title=RIM BBM Lawsuit|last=McPhee|first=Paul|date=1 June 2012|work=[[CKGL|570 News]]}}</ref> BBM Canada ultimately chose to adopt a different name.<ref name=marketing-numeris/>▼

On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency [[Cundari Group|Cundari]], along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.<ref name=marketing-numeris>{{cite web|title=BBM Canada rebrands as Numeris|url=http://www.marketingmag.ca/media/bbm-canada-rebrands-as-numeris-117814|website=Marketing Magazine|accessdate=9 September 2014}}</ref>▼

In radio, Numeris is the main provider of ratings services. The company has traditionally used a [[diary]]-based system for tracking radio audience habits and this system is still used in most markets. In [[Montreal]], [[Toronto]], [[Vancouver]], [[Edmonton]] and [[Calgary]] ratings are now measured using the [[Portable People Meter]] (PPM) technology.<ref>{{cite web|url=http://www.bbm.ca/en/products-services/the-portable-people-meter |title=BBM Canada - The Portable People Meter (PPM) |publisher=BBM.ca}}</ref>▼

==Television==▼

In television, Numeris is partnered with the American company [[Nielsen Media Research|Nielsen]] in a joint venture which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the [[francophone]] television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.<ref name=broadcaster-neilsenbbm>{{cite news|title=BBM and Nielsen to merge TV ratings systems|url=http://www.broadcastermagazine.com/news/bbm-and-nielsen-to-merge-tv-ratings-systems/1000020141/?&er=NA|accessdate=9 September 2014|work=Broadcaster Magazine|date=13 July 2004}}</ref>▼