Content deleted Content added
clarification of which BBM is referred to |
No edit summary |
||
Line 1:
'''Numeris''' (formerly the '''
== History ==
In 1964, it became the first ratings service in the world to introduce computerized [[Sampling (statistics)|sample selection]]. In 2004, BBM Canada began a joint venture with [[Nielsen Media Research]] to adopt its [[Portable People Meter]] system for television audience measurement<ref name=broadcaster-neilsenbbm/> In 2008 and 2009, BBM Canada was named one of [[Greater Toronto's Top Employers]] by Mediacorp Canada.<ref>{{cite web|url=http://www.eluta.ca/top-employer-bbm-canada|title=Reasons for Selection, 2009 Greater Toronto's Top Employers competition}}</ref>▼
{{expand-section}}
Numeris was founded by the [[Canadian Association of Broadcasters]] on May 11, 1944 as the '''Bureau of Broadcast Measurement'''.<ref>{{cite web|url=http://bbm.ca/index.php?option=com_content&task=view&id=1&Itemid=26 |title=BBM Canada - About BBM |publisher=BBM.ca |date=2007-12-16 |accessdate=2011-09-25}}</ref>
▲In 1964, it became the first ratings service in the world to introduce computerized [[Sampling (statistics)|sample selection]]. In 2004,
The organization was originally known as the Bureau of Broadcast Measurement,<ref>{{cite web|url=http://bbm.ca/index.php?option=com_content&task=view&id=1&Itemid=26 |title=BBM Canada - About BBM |publisher=Bbm.ca |date=2007-12-16 |accessdate=2011-09-25}}</ref> but officially shortened its name to BBM Canada in 2001.<ref>{{cite web|url=http://www.bbm.ca/en/history-of-bbm-canada |title=BBM Canada - History of BBM Canada |publisher=BBM.ca}}</ref> Despite this, many outlets still referred to the organization under its previous name. On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency [[Cundari Group|Cundari]], along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.<ref name=marketing-numeris>{{cite web|title=BBM Canada rebrands as Numeris|url=http://www.marketingmag.ca/media/bbm-canada-rebrands-as-numeris-117814|website=Marketing Magazine|accessdate=9 September 2014}}</ref>▼
The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada
▲
==Radio==
Line 10 ⟶ 16:
==Television==
In television, Numeris is partnered with the American company [[Nielsen Media Research|Nielsen]] in a joint venture which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the [[francophone]] television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.<ref name=broadcaster-neilsenbbm>{{cite news|title=BBM and Nielsen to merge TV ratings systems|url=http://www.broadcastermagazine.com/news/bbm-and-nielsen-to-merge-tv-ratings-systems/1000020141/?&er=NA|accessdate=9 September 2014|work=Broadcaster Magazine|date=13 July 2004}}</ref>
▲In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada asked [[Research in Motion]] to cease using the BBM acronym to describe the [[BlackBerry Messenger]] service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action.<ref>{{cite news|url=http://www.theglobeandmail.com/report-on-business/rim-asks-court-to-dismiss-bbm-trademark-lawsuit/article2282495/|title=RIM asks court to dismiss BBM trademark lawsuit|last=Marlow|first=Ian|date=23 December 2011|work=[[The Globe and Mail]]|accessdate=23 December 2011}}</ref> The suit was dismissed in 2012 by Canadian federal courts as being without merit.<ref>{{cite news|url=http://www.570news.com/2012/06/01/rim-bbm-lawsuit/|title=RIM BBM Lawsuit|last=McPhee|first=Paul|date=1 June 2012|work=[[CKGL|570 News]]}}</ref> BBM Canada ultimately chose to adopt a different name.<ref name=marketing-numeris/>
==References==
| |||
