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By 1939, the service had expanded, to around 2,500 customers and a small fleet of vans was required for the deliveries. As customer demand grew for replacement wireless sets, Hollingbery renamed the business to '''Comet Radio Services''' and began providing a radio rental service.<ref name=Murphy/> Comet's first retail store was opened in George Street, Hull in the 1950s. Two more stores were subsequently opened in [[Bridlington]] and [[Driffield]].
George Hollingbery died in 1958, aged 55, and his son Michael took control of the business.<ref>{{Cite news|title=Former Comet chairman dies|date=17 September 2009|work=This is Hull and East Riding|url=http://www.thisishullandeastriding.co.uk/Comet-chairman-dies/story-11948033-detail/story.html|accessdate=4 November 2012|archive-url=https://web.archive.org/web/20121128024941/http://www.thisishullandeastriding.co.uk/Comet-chairman-dies/story-11948033-detail/story.html|archive-date=28 November 2012|url-status=dead}}</ref>
[[File:The Comet Building, George Street, Hull - geograph.org.uk - 628474.jpg|right|thumb|The Comet Building (opened 1982), Comet Group's offices on George Street, Hull. Photo: 2007. The group's first store was established on this street in the 1950s.]]
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