Wego.com: Difference between revisions

Content deleted Content added
Inglebard (talk | contribs)
Inglebard (talk | contribs)
Line 36:
 
== Market activity ==
Wego's core markets are in the Asia Pacific, Middle East and India. Wego travel app currently ranks within the top five of the most popular app in the iOS and Playstore travel category for Middle Eastern region.<ref>{{Cite web| url=https://www.webintravel.com/wego-soars-to-profitability-and-1b-gross-bookings-on-back-of-middle-east-success/.html | title=Wego Soars to Profitability and 1b Gross Bookings on Back of Middle East Success | first=Yeoh | last=Siew Hoon | work=Web in Travel | date=March 25, 2019}}</ref> To achieve widespread installation, Wego partners up with various smartphone manufacturers (Samsung being a prime example) to have their app come preinstalled.<ref>{{Cite web| url=https://company.wegouaenews247.com/newsroom2019/04/02/wego-partners-with-samsung-to-preinstall-its-application-on-samsung-smartphones.html | title=Wego Partners With Samsung to Preinstall its Application on Samsung Smartphones | first=UAENEWS | last=247 | work=UAE News 247 | date=April 2, 2019}}</ref>
 
Each month Wego sends flight and hotel booking referrals worth US$ 1.5B to its travel partners. In addition to partnerships with hotels, airlines and OTAs, Wego continuously collaborates with tourism boards of various countries, such as Singapore, South Korea, Jordan, Macao and many others, to increase travel demands to and from said countries.<ref>{{Cite web| url=https://companywww.wegobreakingtravelnews.com/newsroomnews/article/singapore-tourism-board-partners-with-wego-in-middle-east.html | title=Singapore Tourism Board Partners With Wego in Middle East | first= | last= | work=Breaking Travel News | date=September 16, 2019}}</ref>
 
In June 2014, the company launched Wego's Private Marketplace<ref>{{Cite web| url=https://www.mediapost.com/publications/article/228792/wego-launches-private-marketplace-for-travel-adver.html | title=Wego Launches Private Marketplace For Travel Advertisers | first=Tyler | last=Loechner | work=Media Post | date=June 25, 2014}}</ref> providing advertisers access to Wego's travel audiences via programmatic buying. The trading desk operates with DSP partners from the US and UK, including Xaxis, Amnet and RadiumOne, and others in the Asia Pacific, Macau and the Middle East.
 
Ross Veitch, the CEO of Wego, has stated for a possible US IPO once the company has reached a $1 billion market cap. Veitch considers this a reasonable next step due to the fact that the US markets are where the world’s biggest online travel companies trade. <ref>{{Cite web| url=https://www.arabianbusiness.com/travel-hospitality/419223-uae-based-travel-firm-wego-eyes-us-ipo.html | title=UAE-based travel firm Wego eyes US IPO | first=Bernd | last=Debusmann Jr | work=Arabian Business | date=May 2, 2019}}</ref>
 
==References==