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== Market activity ==
Wego's core markets are in the Asia Pacific, Middle East and India. Wego travel app currently ranks within the top five of the most popular app in the iOS and Playstore travel category for Middle Eastern region.<ref>{{Cite web| url=https://www.webintravel.com/wego-soars-to-profitability-and-1b-gross-bookings-on-back-of-middle-east-success
Each month Wego sends flight and hotel booking referrals worth US$ 1.5B to its travel partners. In addition to partnerships with hotels, airlines and OTAs, Wego continuously collaborates with tourism boards of various countries, such as Singapore, South Korea, Jordan, Macao and many others, to increase travel demands to and from said countries.<ref>{{Cite web| url=https://
In June 2014, the company launched Wego's Private Marketplace<ref>{{Cite web| url=https://www.mediapost.com/publications/article/228792/wego-launches-private-marketplace-for-travel-adver.html | title=Wego Launches Private Marketplace For Travel Advertisers | first=Tyler | last=Loechner | work=Media Post | date=June 25, 2014}}</ref> providing advertisers access to Wego's travel audiences via programmatic buying. The trading desk operates with DSP partners from the US and UK, including Xaxis, Amnet and RadiumOne, and others in the Asia Pacific, Macau and the Middle East.
Ross Veitch, the CEO of Wego, has stated for a possible US IPO once the company has reached a $1 billion market cap. Veitch considers this a reasonable next step due to the fact that the US markets are where the world’s biggest online travel companies trade.
==References==
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