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'''Lochmuir''' is a brand name for salmon created by [[United Kingdom|UK]] retailer [[Marks & Spencer]] to help market Scottish [[salmon]]. The name was chosen as it represented and reinforced the concept that the salmon was from Scotland. The name brand was launched in mid-2006.<ref name="exist1">(19 August 2006). [http://news.scotsman.com/fishfarmingindustry/MS-Lochmuir-salmon-only-Lochmuir.2802986.jp M&S Lochmuir salmon... only Lochmuir doesn't exist], ''[[The Scotsman]]''</ref><Ref name="tel2011">Clay, Xanthe (15 December 2011). [http://www.telegraph.co.uk/foodanddrink/8958364/Well-farmed-salmon-is-key-to-sustainability.html Well farmed salmon is key to sustainability], ''[[The Daily Telegraph]]''</ref><ref name="three">(2 July 2009). [http://www.heraldscotland.com/does-m-s-need-to-change-the-recipe-for-success-1.913700 Does M&S need to change the recipe for success?], ''[[The Herald (Glasgow)]]''</ref><Ref name="mail">Oliver, Amy (15 February 2012). [http://www.dailymail.co.uk/news/article-2100863/Revealed-How-supermarkets-invent-places-farms-trick-shoppers-buying-goods.html Lochmuir salmon? It doesn't exist: How supermarkets invent places and farms to trick shoppers into buying premium food], ''[[Daily Mail]]''</ref><ref name="book1">Schofield, John & Rosy Szymanski[http://books.google.com/books?id=V21HwuK761sC&pg=PA43&dq=Lochmuir+salmon&hl=en&sa=X&ei=gyo7T7eLHaHg0QGhyZWXCw&ved=0CDkQ6AEwAA#v=onepage&q=Lochmuir%20salmon&f=false Local Heritage, Global Context: Cultural Perspectives on Sense of Place], p. 43 (2011)</ref><ref name="times1">(20 August 2006). M&S fakes loch to launch salmon, ''[[The Times]]''</ref><ref name="whereis">Rothman, Josh (22 November 2011). [http://articles.boston.com/2011-11-22/bostonglobe/30429772_1_boston-market-tomatoes-chicken Where Is "Hillshire Farm," Anyway?], ''Boston Globe''</ref>
'''Lochmuir''' is a brand name for salmon created by [[United Kingdom|UK]] retailer [[Marks & Spencer]] to help market Scottish [[salmon]]. The name was chosen by a panel of consumers as it represented and reinforced the concept that the salmon was from Scotland. The name brand was launched in mid-2006.<ref name="exist1">(19 August 2006). [http://news.scotsman.com/fishfarmingindustry/MS-Lochmuir-salmon-only-Lochmuir.2802986.jp M&S Lochmuir salmon... only Lochmuir doesn't exist], ''[[The Scotsman]]''</ref><Ref name="tel2011">Clay, Xanthe (15 December 2011). [http://www.telegraph.co.uk/foodanddrink/8958364/Well-farmed-salmon-is-key-to-sustainability.html Well farmed salmon is key to sustainability], ''[[The Daily Telegraph]]''</ref><ref name="three">(2 July 2009). [http://www.heraldscotland.com/does-m-s-need-to-change-the-recipe-for-success-1.913700 Does M&S need to change the recipe for success?], ''[[The Herald (Glasgow)]]''</ref><Ref name="mail">Oliver, Amy (15 February 2012). [http://www.dailymail.co.uk/news/article-2100863/Revealed-How-supermarkets-invent-places-farms-trick-shoppers-buying-goods.html Lochmuir salmon? It doesn't exist: How supermarkets invent places and farms to trick shoppers into buying premium food], ''[[Daily Mail]]''</ref><ref name="book1">Schofield, John & Rosy Szymanski[http://books.google.com/books?id=V21HwuK761sC&pg=PA43&dq=Lochmuir+salmon&hl=en&sa=X&ei=gyo7T7eLHaHg0QGhyZWXCw&ved=0CDkQ6AEwAA#v=onepage&q=Lochmuir%20salmon&f=false Local Heritage, Global Context: Cultural Perspectives on Sense of Place], p. 43 (2011)</ref><ref name="times1">(20 August 2006). M&S fakes loch to launch salmon, ''[[The Times]]''</ref><ref name="whereis">Rothman, Josh (22 November 2011). [http://articles.boston.com/2011-11-22/bostonglobe/30429772_1_boston-market-tomatoes-chicken Where Is "Hillshire Farm," Anyway?], ''Boston Globe''</ref>


The salmon is in fact [[Aquaculture of salmon|farmed]] at five sites north of the Border by supplier [[Scottish Sea Farms]] after three years of research. It is grown more slowly than other fish and has a special feed to make it rich in [[omega-3 fatty acid|Omega-3]].<ref name="ssf1">(10 June 2011). [http://www.fishupdate.com/news/fullstory.php/aid/15559/Scottish_Sea_Farms_wins_award_for_Best_Finfish_Farm_in_Scotland.html Scottish Sea Farms wins award for Best Finfish Farm in Scotland], ''Fish Update'' ("Scottish Sea Farms also won two other award categories. Farm Manager of the Year is David Duffy from Dunstaffnage. David joined Scottish Sea Farms as a school leaver 16 years ago and the award recognises his contribution to developing the Lochmuir salmon farming programme for Marks & Spencer.")</ref>
The salmon is [[Aquaculture of salmon|farmed]] at sites around Scottish by supplier [[Scottish Sea Farms]].<ref name="branding">(16 November 2011). [http://articles.businessinsider.com/2011-11-16/strategy/30404731_1_heirloom-tomato-origin-food-chain The Branding Genius Behind Sticking A Place Name On Food Products], ''Business Insider''</ref> It is grown more slowly than other fish and has a special feed to make it rich in [[omega-3 fatty acid|Omega-3]].<ref name="ssf1">(10 June 2011). [http://www.fishupdate.com/news/fullstory.php/aid/1555/Scottish_Sea_Farms_wins_award_for_Best_Finfish_Farm_in_Scotland.html Scottish Sea Farms wins award for Best Finfish Farm in Scotland], ''Fish Update'' ("Scottish Sea Farms also won two other award categories. Farm Manager of the Year is David Duffy from Dunstaffnage. David joined Scottish Sea Farms as a school leaver 16 years ago and the award recognises his contribution to developing the Lochmuir salmon farming programme for Marks & Spencer.")</ref>


==References==
==References==

Revision as of 04:09, 15 February 2012

Lochmuir is a brand name for salmon created by UK retailer Marks & Spencer to help market Scottish salmon. The name was chosen by a panel of consumers as it represented and reinforced the concept that the salmon was from Scotland. The name brand was launched in mid-2006.[1][2][3][4][5][6][7]

The salmon is farmed at sites around Scottish by supplier Scottish Sea Farms.[8] It is grown more slowly than other fish and has a special feed to make it rich in Omega-3.[9]

References

  1. ^ (19 August 2006). M&S Lochmuir salmon... only Lochmuir doesn't exist, The Scotsman
  2. ^ Clay, Xanthe (15 December 2011). Well farmed salmon is key to sustainability, The Daily Telegraph
  3. ^ (2 July 2009). Does M&S need to change the recipe for success?, The Herald (Glasgow)
  4. ^ Oliver, Amy (15 February 2012). Lochmuir salmon? It doesn't exist: How supermarkets invent places and farms to trick shoppers into buying premium food, Daily Mail
  5. ^ Schofield, John & Rosy SzymanskiLocal Heritage, Global Context: Cultural Perspectives on Sense of Place, p. 43 (2011)
  6. ^ (20 August 2006). M&S fakes loch to launch salmon, The Times
  7. ^ Rothman, Josh (22 November 2011). Where Is "Hillshire Farm," Anyway?, Boston Globe
  8. ^ (16 November 2011). The Branding Genius Behind Sticking A Place Name On Food Products, Business Insider
  9. ^ (10 June 2011). Scottish Sea Farms wins award for Best Finfish Farm in Scotland, Fish Update ("Scottish Sea Farms also won two other award categories. Farm Manager of the Year is David Duffy from Dunstaffnage. David joined Scottish Sea Farms as a school leaver 16 years ago and the award recognises his contribution to developing the Lochmuir salmon farming programme for Marks & Spencer.")
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