View source for Nickelodeon on CBS

{{Short description|American children's programming block}}
{{Use American English|date=November 2022}}
{{Use mdy dates|date=November 2022}}
{{Infobox programming block
| name = Nick on CBS<br/>Nickelodeon on CBS
| image = Nick on CBS.svg
| image_size = 200px
| caption = 
| premiered = {{Start date and age|2000|9|16}}
| closed = {{End date and age|2006|9|9}}
| channel = [[CBS]]
| country = [[United States]]
| language = English
| format = [[Saturday-morning cartoon|Saturday morning]] children's program block
| formerly_known = Nick Jr. on CBS (2000–02, 2004–06)<br>Nick on CBS (2002–04)
}}
'''''Nick on CBS''''' (also known as '''''Nickelodeon on CBS''''') was an American [[Saturday morning cartoon|Saturday morning children's]] [[block programming|programming block]] featuring programming from [[Nick Jr.]] and [[Nickelodeon]] that ran on [[CBS]] from September 16, 2000 to September 9, 2006.<ref name="CBSPicksNick">{{cite news|title=CBS picks Nick mix|url= https://variety.com/2000/tv/news/cbs-picks-nick-mix-1117782661/|author=Michael Schneider|periodical=[[Variety (magazine)|Variety]]|publisher=[[Reed Business Information]]|date=June 15, 2000|access-date=February 23, 2022}}</ref> It initially aired programming from the [[Nick Jr.]] block until September 7, 2002, when it began airing mainline programming from Nickelodeon. On September 18, 2004, it switched back to its previous format.

==History==
On April 14, 2000, a few months after [[Viacom (1952–2006)|Viacom]] (in timeline, which [[CBS]] founded in 1952 as [[broadcast syndication|television syndication]] distributor CBS Television Film Sales, and later [[corporate spin-off|spun off]] in 1971) completed its $37 billion merger with CBS Corporation (the original [[Westinghouse Electric Corporation]]), CBS reached an agreement with new corporate cousin [[Nickelodeon]] to air programming from its [[Nick Jr.]] programming block beginning that September.<ref name="CBSPicksNick"/>

On September 16, 2000, the new three-hour block, known as ''Nick Jr. on CBS'', premiered, replacing ''[[CBS Kidshow]]'', produced by Canada-based animation studio [[Nelvana]], which ended its run the week prior on September 9. For the first two years of the Viacom agreement, the block exclusively aired preschool-oriented programming from Nick Jr.; the block launched without commercial advertising, only airing promos, interstitial segments, and PSAs. Viacom began selling advertising during the block in early 2001; as with Nickelodeon's Nick Jr. block at the time, it would be limited to four minutes per-hour.<ref name="CBSPicksNick" />

On September 14, 2002, the block was rebranded as ''Nick on CBS'', and its programming content expanded to animated Nickelodeon series aimed at children between the ages of 2 and 12, in addition to two returning Nick Jr. series ''[[Blue's Clues]]'' and ''[[Dora the Explorer (TV series)|Dora the Explorer]]''. The rebranding also introduced a new logo with three circles with different colors (orange for Nick, green for the word "On", and blue for CBS) alongside bumpers and promos animated by Primal Screen.

As with its predecessor ''Think CBS Kids'' and ''CBS Kidshow'' blocks, all of the programs within the block complied with [[E/I|educational programming]] (E/I) requirements defined by the [[Children's Television Act]], although the educational content in some of the programs was tenuous in nature. It was partly for this reason why some of Nickelodeon's most popular programs (most notably ''[[SpongeBob SquarePants]]'', then the cable channel's most popular series) were mainly not included as part of the CBS block, especially during the more open-formatted ''Nick on CBS'' era. However, ''[[Rugrats]]'' aired briefly in 2003, when it was added as a short-lived regular series within the block. Sometime in early 2004, the block had a relaunch, making additions such as live-action shows, such as ''[[The Brothers García]]''.

The older-skewing Nickelodeon series were discontinued from the block and the return of Nick Jr. on CBS premiered on September 18, 2004, refocusing the block back exclusively toward preschool-oriented series. On September 17, 2005, the block added ''[[Go, Diego, Go!]]'' and began incorporating interstitial hosted segments featuring Piper O'Possum. On December 31, 2005, Viacom formally split under the shared control of [[National Amusements]] (owned by the late [[Sumner Redstone]]), with CBS and all related broadcasting, television production and distribution properties as well as some non-production entities becoming part of the standalone company [[CBS Corporation]], while Nickelodeon and its parent subsidiary [[Paramount Media Networks|MTV Networks]] became part of a new company under the [[Viacom (2005–2019)|Viacom]] name.

Less than a month later on January 19, 2006, CBS announced that it would enter into a three-year programming partnership with [[DIC Entertainment]] to produce a new children's program block for the three-hour Saturday morning timeslot featuring new and older series from its program library, to begin airing in Fall 2006.<ref name="Synergy">{{cite news|title=Synergy not kid-friendly at Eye web|url=https://variety.com/2006/digital/markets-festivals/synergy-not-kid-friendly-at-eye-web-1117936466/|author=Elizabeth Guider|work=Variety|publisher=Reed Business Information|date=January 19, 2006|access-date=February 23, 2022}}</ref> The block was replaced by DIC's block, initially branded as the ''[[Cookie Jar TV|KOL Secret Slumber Party]]'', on September 16, 2006.<ref>{{cite web|title=DIC, KOL to Produce on CBS|url=http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1002725721|periodical=Mediaweek|date=June 21, 2006|access-date=August 10, 2013|archive-url=https://web.archive.org/web/20060713195740/http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1002725721|archive-date=July 13, 2006|url-status=dead}}</ref>

==Possible return==
Following the announcement of the [[2019 merger of CBS and Viacom|second merger between CBS Corporation and Viacom]], former CBS Corporation CEO [[Joseph Ianniello]] was receptive to the possibility of the return of Nickelodeon children's programming to CBS.<ref>{{cite web|url=https://www.latimes.com/entertainment-arts/business/story/2019-08-26/joe-ianniello-will-keep-an-eye-on-cbs-properties-after-they-merge-with-viacom|title=Q&A: He was tied to the old regime at CBS. Can Joe Ianniello pave its future under Viacom?|first=Stephen|last=Battaglio|work=Los Angeles Times|date=August 26, 2019|access-date=September 2, 2019}}</ref> However, CBS is currently under contract with [[Hearst Media Production Group]] to carry the ''[[CBS Dream Team|CBS WKND]]'' E/I programming block until the end of the 2024–25 television season, meaning any new children's programming block coming to air on CBS until late 2025 at the earliest.<ref>{{Cite web|date=May 10, 2020|title=CBS and Litton Entertainment Extend Partnership with Five-Year Renewal of the CBS Dream Team Block — Litton Entertainment|url=http://www.litton.tv/in-the-news-1/2018/3/20/cbs-and-litton-entertainment-extend-partnership-with-five-year-renewal-of-the-cbs-dream-team-block|access-date=June 5, 2021|archive-url=https://web.archive.org/web/20200510223339/http://www.litton.tv/in-the-news-1/2018/3/20/cbs-and-litton-entertainment-extend-partnership-with-five-year-renewal-of-the-cbs-dream-team-block|archive-date=May 10, 2020}}</ref> Any return of Nickelodeon programming to CBS would bump up against stations' compliance with the [[Federal Communications Commission|FCC]]'s E/I requirements, as they would still have to air the mandated 3 hours of content considered educational or informational; although such content would not have to be supplied directly by the network, it has been CBS policy to provide the necessary programming so that the block would still need to air the E/I content.

==Programming==
All of the programs aired within the block featured content compliant with educational programming requirements as mandated by the [[Children's Television Act]]. Although the block was intended to air on Saturday mornings, some CBS affiliates deferred certain programs aired within the block to Sunday mornings, or (in the case of affiliates in the Western United States) Saturday afternoons due to breaking news or severe weather coverage, or regional or select national sports broadcasts (especially in the case of college football and basketball tournaments) scheduled in earlier Saturday timeslots as makegoods to comply with the E/I regulations. Some stations also tape delayed the entire block in order to accommodate local weekend morning newscasts, the Saturday edition of ''[[The Early Show]]'', or other programs of local interest (such as real estate or lifestyle programs).

===Former programming===
====Programming from [[Nickelodeon]]====
=====Animated ("Nicktoons")=====
{| class="wikitable sortable"
!Title
!Premiere date
!End date
!Source(s)
|-
|''[[Hey Arnold!]]''
|rowspan=3|September 14, 2002
|September 11, 2004
|<ref name="Fall 2002"/>
|-
|{{sort|Wild Thornberrys|''[[The Wild Thornberrys]]''}}
|March 6, 2004
|<ref name="Fall 2002"/>
|-
|''[[As Told by Ginger]]''
|January 25, 2003
|<ref name="Fall 2002"/><ref>{{Cite web|url=https://www.newspapers.com/newspage/243329026/|title=Great Falls Tribune from Great Falls, Montana|date=January 19, 2003|website=Newspapers.com|accessdate=December 6, 2023}}</ref>
|-
|''[[Rugrats]]''
|rowspan=2|February 1, 2003
|July 26, 2003
|
|-
|''[[ChalkZone]]''
|rowspan=2|September 11, 2004
|
|-
|''[[All Grown Up!]]''
|March 13, 2004
|<ref name="Spring 2004">{{cite web|url=https://www.viacomcbspressexpress.com/cbs-entertainment/releases/view?id=10408|title=CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE|work=ViacomCBS|date=March 8, 2004|access-date=March 16, 2020}}</ref>
|}

=====Live-action=====
{| class="wikitable sortable"
!Title
!Premiere date
!End date
!Source(s)
|-
|{{sort|Brothers García|''[[The Brothers García]]''}}
|March 13, 2004
|September 11, 2004
|<ref name="Spring 2004"/>
|}

=====Preschool=====
{| class="wikitable sortable"
!Title
!Premiere date
!End date
!Source(s)
|-
|''[[Blue's Clues]]''
|rowspan=3|September 16, 2000
|rowspan=3|September 9, 2006
|<ref name="Fall 2000">{{cite web|url=https://www.nexttv.com/news/nick-jr-adds-saturday-shows-cbs-155114|title=Nick Jr. Adds Saturday Shows-on CBS|work=Multichannel News|date=June 18, 2000|access-date=February 23, 2022}}</ref><ref name="Fall 2002">{{cite web|url=https://www.viacomcbspressexpress.com/showtime/releases/view?id=592|title=CBS AND NICKELODEON PRESENT CBS'S 2002-03 CHILDREN'S PROGRAMMING SCHEDULE|work=ViacomCBS|date=March 14, 2002|access-date=March 16, 2020}}</ref><ref name="Fall 2004">{{cite web|url=https://www.viacomcbspressexpress.com/cbs-news/releases/view?id=7539|title=CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE|work=ViacomCBS|date=August 19, 2004|access-date=March 16, 2020}}</ref>
|-
|''[[Dora the Explorer (TV series)|Dora the Explorer]]''
|<ref name="Fall 2000"/><ref name="Fall 2002"/><ref name="Fall 2004"/>
|-
|''[[Little Bill]]''
|<ref name="Fall 2000">{{cite web|url=https://www.nexttv.com/news/nick-jr-adds-saturday-shows-cbs-155114|title=Nick Jr. Adds Saturday Shows-on CBS|work=Multichannel News|date=June 18, 2000|access-date=February 23, 2022}}</ref> <ref name="Fall 2003">{{cite web|url=https://www.viacomcbspressexpress.com/cbs-entertainment/releases/view?id=4406|title=CBS AND NICKELODEON PRESENT CBS'S 2003-04 CHILDREN'S PROGRAMMING SCHEDULE|work=ViacomCBS|date=July 17, 2003|access-date=March 16, 2020}}</ref><ref name="Fall 2004">{{cite web|url=https://www.viacomcbspressexpress.com/cbs-news/releases/view?id=7539|title=CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE|work=ViacomCBS|date=August 19, 2004|access-date=March 16, 2020}}</ref>
|-
|''[[Oswald (TV series)|Oswald]]''
|September 22, 2001
|September 7, 2002
|<ref name="Fall 2001">{{cite web|url=https://www.nexttv.com/news/nick-jr-back-cbs-saturday-morning-163404|title=Nick Jr. Back on CBS Saturday Morning|work=Multichannel News|date=September 17, 2001|access-date=February 23, 2022}}</ref>
|-
|{{sort|Backyardigans|''[[The Backyardigans]]''}}
|October 16, 2004
|rowspan=2|September 9, 2006
|<ref name="Fall 2004"/>
|-
|''[[Go, Diego, Go!]]''
|September 17, 2005
|<ref name="THR-NJRCBS">{{cite web|url=https://www.imdb.com/news/ni0213913 |title=CBS, DIC team on Sat. morning block|date=January 19, 2006 |access-date=April 14, 2014|work=[[The Hollywood Reporter]]}}</ref><ref name="NICKJR-CBS">{{cite web|url=http://www.nickjr.com/home/nickjr_cbs.jhtml |title=Nick Jr on CBS|access-date=April 14, 2014|work=[[Nick Jr. Channel]]}}</ref><ref name="Fall 2005">{{cite web|url=https://www.viacomcbspressexpress.com/cbs-entertainment/releases/view?id=10408|title=CBS AND NICKELODEON PRESENT CBS'S 2005-06 CHILDREN'S PROGRAMMING SCHEDULE|work=ViacomCBS|date=August 3, 2005|access-date=March 16, 2020}}</ref>
|}

====Acquired programming from Nickelodeon====
=====Animated=====
{| class="wikitable sortable"
!Title
!Premiere date
!End date
!Source(s)
|-
|''[[Pelswick]]''
|September 14, 2002
|November 23, 2002
|<ref name="Fall 2002"/>
|}

=====Preschool=====
{| class="wikitable sortable"
!Title
!Premiere date
!End date
!Source(s)
|-
|''[[Franklin (TV series)|Franklin]]''
| rowspan="3" |September 16, 2000
|September 7, 2002
|<ref name="Fall 2000" />
|-
|''[[Kipper (TV series)|Kipper]]''
| rowspan="2" |September 15, 2001
|<ref name="Fall 2000" />
|-
|''[[Little Bear (TV series)|Little Bear]]''
|<ref name="Fall 2000" />
|-
|''[[Bob the Builder]]''
|September 22, 2001
|September 7, 2002
|<ref name="Fall 2001"/>
|-
|''[[LazyTown]]''
|rowspan=2|September 18, 2004
|September 9, 2006
|<ref name="Fall 2004"/>
|-
|''[[Miss Spider's Sunny Patch Friends]]''
|September 10, 2005
|<ref name="Fall 2004"/>
|}

====Short-form programming====
*''Amby & Dexter''
*''I Can Do It!''
*''Just Ask!''
*''Just for Me Stories''
*''LazyTown'' shorts
*''[[Maggie and the Ferocious Beast]]'' shorts
*''Mighty Bug 5''
*''Miss Spider's Bug Facts''
*''Nick Jr. Playful Parent''
*''Nick Jr. Presents''
*''Nick Jr. Show and Tell''
*''Nick Jr. Sings''
*''Nickelodeon Election Connection''
*''What's the Buzz with Philomena Fly''

==References==
{{reflist}}

{{Nickelodeon}}
{{Former KidsTVBlocksUSA}}
{{Children's programming on CBS}}
{{Nick Jr.}}
{{Paramount Global}}

[[Category:Television programming blocks in the United States]]
[[Category:Nickelodeon|CBS]]
[[Category:CBS original programming]]
[[Category:2000 American television series debuts]]
[[Category:2006 American television series endings]]