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{{Short description|American software company}}
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{{Article for deletion/dated|page=Enterproid|timestamp=20160530071159|year=2016|month=May|day=30|substed=yes}}
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{{Advert|date=August 2012}}
{{Infobox company
{{Infobox company
| name = Divide (previously Enterproid)
| name = Divide (previously Enterproid)
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| foundation = 2010
| foundation = 2010
| founder = Andrew Toy <small>(CEO)</small><br />Alexander Trewby <small>(COO)</small><br />David Zhu <small>(CTO)</small>
| founder = Andrew Toy <small>(CEO)</small><br />Alexander Trewby <small>(COO)</small><br />David Zhu <small>(CTO)</small>
| location_city = [[New York, New York]]
| location_city = [[New York City]]
| location_country = [[United States|U.S.]]
| location_country =
| location =
| location =
| offices = London, Hong Kong
| num_locations = London, Hong Kong
| area_served =
| area_served =
| key_people =
| key_people =
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| services =
| services =
| num_employees =
| num_employees =
| homepage = [http://www.divide.com http://www.divide.com]
| homepage = {{url|http://www.divide.com}}
}}
}}


'''Enterproid''' is an [[enterprise mobility management]] software company that helps business customers manage employee-owned smartphones and tablets, a trend known as [[Bring your own device|Bring Your Own Device (BYOD)]]. Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.
'''Enterproid''' is an [[enterprise mobility management]] software company that helps business customers manage employee-owned smartphones and tablets, a trend known as [[Bring your own device|Bring Your Own Device (BYOD)]]. Enterproid is best known for its dual-persona platform called '''Divide''', which separates iOS and Android devices into two personas for work and play.


== Product ==
== Product ==


Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for [[enterprise mobility management]] and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device <ref name="technologyreview.com">Simonite, Tom. [http://www.technologyreview.com/news/425741/one-smart-phone-two-personalities "One Smart Phone, Two Personalities"]. "MIT Technology Review." October 13, 2011</ref> Divide, which also includes a number of business apps for email, calendar and contacts, is available for both [[iOS]] and [[Android (operating system)|Android]] devices.
Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for [[enterprise mobility management]] and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device <ref name="technologyreview.com">Simonite, Tom. [http://www.technologyreview.com/news/425741/one-smart-phone-two-personalities "One Smart Phone, Two Personalities"]. "MIT Technology Review." October 13, 2011</ref> Divide, which also includes a number of business apps for email, calendar and contacts, is available for both [[iOS]] and [[Android (operating system)|Android]] devices.{{Citation needed|date=May 2020}}


== History ==
== History ==


Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.<ref name="ibtimes.com">Eadicicco, Lisa. [http://www.ibtimes.com/meet-enterproid-nyc-startup-tackled-byod-mobile-app-divides-849837 "Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides"]. ''International Business Times.'' October 20, 2012.</ref> The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,<ref name="TechCrunch.com">Rao, Leena. [http://techcrunch.com/2011/02/28/enterproid-separates-professional-and-personal-lives-on-android-phones "Enterproid Separates Professional and Personal Lives on Android Phones" ]. ''TechCrunch.'' February 28, 2011.</ref> established a headquarters in New York with offices in London and Hong Kong.
Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.<ref name="ibtimes.com">Eadicicco, Lisa. [http://www.ibtimes.com/meet-enterproid-nyc-startup-tackled-byod-mobile-app-divides-849837 "Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides"]. ''International Business Times.'' October 20, 2012.</ref> The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,<ref name="TechCrunch.com">Rao, Leena. [https://techcrunch.com/2011/02/28/enterproid-separates-professional-and-personal-lives-on-android-phones "Enterproid Separates Professional and Personal Lives on Android Phones" ]. ''TechCrunch.'' February 28, 2011.</ref> established a headquarters in New York with offices in [[London]] and [[Hong Kong]].


On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.<ref>{{cite web|url=http://www.forbes.com/sites/amitchowdhry/2014/05/20/google-acquires-enterprise-friendly-device-manager-divide/|title=Google Acquires Enterprise-Friendly Device Manager Divide|first=Amit|last=Chowdhry|publisher=|accessdate=2 June 2016}}</ref>
On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.<ref>{{cite web|url=https://www.forbes.com/sites/amitchowdhry/2014/05/20/google-acquires-enterprise-friendly-device-manager-divide/|title=Google Acquires Enterprise-Friendly Device Manager Divide|first=Amit|last=Chowdhry|website=[[Forbes]] |publisher=|accessdate=2 June 2016}}</ref>


== Funding ==
== Funding ==


In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.<ref>{{cite web|url=http://venturebeat.com/2013/10/08/as-blackberry-fizzles-enterproid-scores-12m-for-its-byod-solution-rebrands-as-divide/|title=As BlackBerry fizzles, Enterproid scores $12M for its BYOD solution, rebrands as 'Divide'|publisher=|accessdate=2 June 2016}}</ref> The company has raised $25 million to date that also includes<ref name='crunchbase.com'>CrunchBase[http://www.crunchbase.com/company/divide]. "CrunchBase"</ref> an $11 million series A round in June 2011 from [[Google Ventures]], Qualcomm Ventures and Comcast Ventures.<ref name="venturebeat.com">Ludwig, Sean. [http://venturebeat.com/2011/10/06/enterproid-funding-business-personal-android "Enterproid grabs $11M to separate business and personal on Android" ]. "VentureBeat." October 6, 2011.</ref> It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.<ref name="gigaom.com">Kim, Ryan. [http://gigaom.com/2011/02/28/enterproid-brings-worklife-balance-to-smartphones "Enterproid Brings Work/Life Balance to Smartphones" ]. "GigaOM." Feb 28, 2011.</ref>
In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.<ref>{{cite web|url=https://venturebeat.com/2013/10/08/as-blackberry-fizzles-enterproid-scores-12m-for-its-byod-solution-rebrands-as-divide/|title=As BlackBerry fizzles, Enterproid scores $12M for its BYOD solution, rebrands as 'Divide'|publisher=|accessdate=2 June 2016}}</ref> The company raised $25 million,{{cn|date=July 2021}} including an $11 million series A round in June 2011 from [[Google Ventures]], Qualcomm Ventures and Comcast Ventures.<ref name="venturebeat.com">Ludwig, Sean. [https://venturebeat.com/2011/10/06/enterproid-funding-business-personal-android "Enterproid grabs $11M to separate business and personal on Android" ]. "VentureBeat." October 6, 2011.</ref> It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.<ref name="gigaom.com">Kim, Ryan. [http://gigaom.com/2011/02/28/enterproid-brings-worklife-balance-to-smartphones "Enterproid Brings Work/Life Balance to Smartphones" ]. "GigaOM." Feb 28, 2011.</ref>


== Awards ==
== Awards ==
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| Jan. 2012 || GSMA Global Mobile Awards || Nominated for [http://www.prnewswire.com/news-releases/gsma-nominates-divide-by-enterproid-for-two-2012-global-mobile-awards-138323679.html best enterprise mobile service and most innovative mobile app]
| Jan. 2012 || GSMA Global Mobile Awards || Nominated for [http://www.prnewswire.com/news-releases/gsma-nominates-divide-by-enterproid-for-two-2012-global-mobile-awards-138323679.html best enterprise mobile service and most innovative mobile app]
|-
|-
| April 2012 || [http://www.gartner.com/DisplayDocument?docCode=230383&ref=g_fromdoc Gartner Cool Vendor] || Recognized as a top vendor in security: infrastructure protection
| April 2012 || [http://www.gartner.com/DisplayDocument?docCode=230383&ref=g_fromdoc Gartner Cool Vendor]{{dead link|date=January 2022|bot=medic}}{{cbignore|bot=medic}} || Recognized as a top vendor in security: infrastructure protection
|-
|-
| May 2012 || [http://www.timeinc.com/pressroom/10nycstartups2012.php Time Inc.'s 10 NYC Startups to Watch] || Listed as one of the top New York startups
| May 2012 || [https://web.archive.org/web/20130428070000/http://www.timeinc.com/pressroom/10nycstartups2012.php Time Inc.'s 10 NYC Startups to Watch] || Listed as one of the top New York startups
|}
|}

==See also==
* [[Tech companies in the New York metropolitan area#Software|Tech companies in the New York metropolitan area]]


== References ==
== References ==
{{reflist}}
{{reflist|30em}}

==Further reading==
* [https://www.wired.com/2011/10/enterproid/ ''Wired'']
* [http://www.foxnews.com/tech/2012/02/28/hands-on-with-enterproids-divide-extensions-your-work-files-take-to-cloud.html Fox News]
* [http://www.pcworld.com/article/250006/enterproid_to_enable_work_and_personal_numbers_on_one_phone.html ''PC World'']
* [http://www.laptopmag.com/articles/enterproid-divide-hands-on-work-meets-play-on-android-phones ''Laptop''] (part of [[Tom's Hardware|Tom's Guide]])
* [https://www.pcmag.com/article2/0,2817,2381187,00.asp ''PC Magazine'']
* [http://www.businessinsider.com/googles-120-million-divide-acquisition-2014-10 ''Business Insider'']
* [https://next.ft.com/content/0ea0184c-df78-11e3-8842-00144feabdc0 ''Financial Times'']
* [https://www.bloomberg.com/news/articles/2014-05-19/google-to-acquire-enterprise-mobile-startup-divide Bloomberg]


== External links ==
== External links ==
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[[Category:Software companies based in New York City]]
[[Category:Software companies based in New York City]]
[[Category:Software companies established in 2010]]
[[Category:Software companies established in 2010]]
[[Category:2010 establishments in New York City]]
[[Category:Defunct software companies of the United States]]
[[Category:Defunct computer companies based in New York (state)]]

Latest revision as of 17:37, 1 August 2023

Divide (previously Enterproid)
IndustryEnterprise mobility management
Founded2010
FounderAndrew Toy (CEO)
Alexander Trewby (COO)
David Zhu (CTO)
Headquarters
New York City
Number of locations
London, Hong Kong
ProductsDivide dual-persona BYOD platform
Websitewww.divide.com

Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.

Product

[edit]

Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for enterprise mobility management and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device [1] Divide, which also includes a number of business apps for email, calendar and contacts, is available for both iOS and Android devices.[citation needed]

History

[edit]

Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.[2] The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,[3] established a headquarters in New York with offices in London and Hong Kong.

On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.[4]

Funding

[edit]

In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.[5] The company raised $25 million,[citation needed] including an $11 million series A round in June 2011 from Google Ventures, Qualcomm Ventures and Comcast Ventures.[6] It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.[7]

Awards

[edit]
Date Award Description
Feb. 2011 Qualcomm Venture QPrize Grand Prize Winner
Jan. 2012 GSMA Global Mobile Awards Nominated for best enterprise mobile service and most innovative mobile app
April 2012 Gartner Cool Vendor[dead link] Recognized as a top vendor in security: infrastructure protection
May 2012 Time Inc.'s 10 NYC Startups to Watch Listed as one of the top New York startups

See also

[edit]

References

[edit]
  1. ^ Simonite, Tom. "One Smart Phone, Two Personalities". "MIT Technology Review." October 13, 2011
  2. ^ Eadicicco, Lisa. "Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides". International Business Times. October 20, 2012.
  3. ^ Rao, Leena. "Enterproid Separates Professional and Personal Lives on Android Phones" . TechCrunch. February 28, 2011.
  4. ^ Chowdhry, Amit. "Google Acquires Enterprise-Friendly Device Manager Divide". Forbes. Retrieved 2 June 2016.
  5. ^ "As BlackBerry fizzles, Enterproid scores $12M for its BYOD solution, rebrands as 'Divide'". Retrieved 2 June 2016.
  6. ^ Ludwig, Sean. "Enterproid grabs $11M to separate business and personal on Android" . "VentureBeat." October 6, 2011.
  7. ^ Kim, Ryan. "Enterproid Brings Work/Life Balance to Smartphones" . "GigaOM." Feb 28, 2011.

Further reading

[edit]
[edit]
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