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{{Short description|Clothing retailer}} |
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| website = {{URL|https://www.hellomolly.com|hellomolly.com}} |
| website = {{URL|https://www.hellomolly.com|hellomolly.com}} |
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'''Hello Molly''' is an Australian women's clothing retailer that sells online. The company has headquarters in [[Sydney|Sydney, Australia]] and offices in [[Los Angeles]] and [[Beijing |
'''Hello Molly''' is an Australian women's clothing retailer that sells online. The company has headquarters in [[Sydney|Sydney, Australia]] and offices in [[Los Angeles]] and [[Beijing]].<ref>{{Cite web|url=https://www.hellomolly.com/us/about-us/|title=About Hello Molly Fashion {{!}} An Online Boutique {{!}} Hello Molly USA|website=US Store|language=en|access-date=2019-01-31}}</ref> |
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== History == |
== History == |
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Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014. |
Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014.<ref>{{Cite web|url=https://www.smartcompany.com.au/people-human-resources/on-trend-how-ena-hadziselimovic-grew-her-university-side-project-hello-molly-into-a-5-million-e-commerce-success-story/|title=On trend: How Ena Hadziselimovic grew her university side-project Hello Molly into a $5 million e-commerce success story|date=2015-04-23|website=SmartCompany|language=en-US|access-date=2019-01-31}}</ref> The site drops over 100 new clothing releases every week, in attempts to reach a myriad of different styles and identities. |
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In July |
In July 2018 the company launched a new experimental marketing campaign. At 3 [[Sydney|Sydney, Australia]] universities the company created stands where students could spin a wheel as a chance to win various prizes.<ref>{{Cite web|url=http://www.ragtrader.com.au/news/inside-hello-molly-s-campus-tour-strategy-we-have-a-brand-new-database|title=Inside Hello Molly's campus tour strategy: "we have a brand new database" - Ragtrader|website=www.ragtrader.com.au|language=en|access-date=2019-02-11}}</ref> |
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Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.<ref>{{Cite web|url=http://www.ragtrader.com.au/news/hello-molly-is-entering-a-28-83-billion-market|title=Hello Molly is entering a $28.83 billion market - Ragtrader|website=www.ragtrader.com.au|language=en|access-date=2019-02-11}}</ref> |
Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.<ref>{{Cite web|url=http://www.ragtrader.com.au/news/hello-molly-is-entering-a-28-83-billion-market|title=Hello Molly is entering a $28.83 billion market - Ragtrader|website=www.ragtrader.com.au|language=en|access-date=2019-02-11}}</ref> |
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== In popular culture == |
== In popular culture == |
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Hello Molly released its first TV commercial in May, 2018 during the show [[Love Island Australia|Love Island]].<ref>{{Cite web|url=https://mumbrella.com.au/hello-molly-celebrates-the-party-girls-ritual-in-first-ever-television-ad-520256|title=Hello Molly celebrates the 'party girls' ritual' in first-ever television ad|last=Samios|first=Zoe|date=2018-05-28|website=Mumbrella|language=en-US|access-date=2019-01-31}}</ref> |
Hello Molly released its first TV commercial in May, 2018 during the show [[Love Island Australia|Love Island]].<ref>{{Cite web|url=https://mumbrella.com.au/hello-molly-celebrates-the-party-girls-ritual-in-first-ever-television-ad-520256|title=Hello Molly celebrates the 'party girls' ritual' in first-ever television ad|last=Samios|first=Zoe|date=2018-05-28|website=Mumbrella|language=en-US|access-date=2019-01-31}}</ref> |
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The brand has received publicity via several models, [[Emily Ratajkowski]] was seen wearing a Hello Molly dress in [[New York City]] and [[Jasmine Tookes]] was pictured wearing a Hello Molly dress on her [[Instagram]]<ref>{{Cite web|url=https://www.eonline.com/news/923716/6-budget-friendly-brands-that-yes-even-jennifer-lopez-wears|title=6 Budget-Friendly Brands That, Yes, Even Jennifer Lopez Wears|date=2018-03-28|website=E! Online|language=en-US|access-date=2019-02-11}}</ref><ref>{{Cite web|url=https://www.popsugar.com/node/45056221|title=Emily Ratajkowski's Ribbed Summer Dress Is Exactly What We Call Body-Conscious, Baby|last=Wasilak|first=Sarah|date=2018-07-21|website=POPSUGAR Fashion|language=en-US|access-date=2019-02-11}}</ref> |
The brand has received publicity via several models, [[Emily Ratajkowski]] was seen wearing a Hello Molly dress in [[New York City]] and [[Jasmine Tookes]] was pictured wearing a Hello Molly dress on her [[Instagram]].<ref>{{Cite web|url=https://www.eonline.com/news/923716/6-budget-friendly-brands-that-yes-even-jennifer-lopez-wears|title=6 Budget-Friendly Brands That, Yes, Even Jennifer Lopez Wears|date=2018-03-28|website=E! Online|language=en-US|access-date=2019-02-11}}</ref><ref>{{Cite web|url=https://www.popsugar.com/node/45056221|title=Emily Ratajkowski's Ribbed Summer Dress Is Exactly What We Call Body-Conscious, Baby|last=Wasilak|first=Sarah|date=2018-07-21|website=POPSUGAR Fashion|language=en-US|access-date=2019-02-11}}</ref> Actress [[Jenna Dewan]] was also spotted running errands in a Hello Molly dress.<ref>{{Cite web|url=https://www.marieclaire.com/fashion/a21348491/jenna-dewan-tatum-pink-hello-molly-dress/|title=Jenna Dewan's Summery Dress is Only $67 and Also All I Need in This Life|last=Liao|first=Marina|date=2018-06-13|website=Marie Claire|language=en-US|access-date=2019-02-11}}</ref> |
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Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in [[Vogue (magazine)|Vogue Australia]] in April 2018.<ref>{{Cite web|url=https://www.vogue.com.au/vosn/latest-news/your-vosn-cheat-sheet-is-here/news-story/2d4a2e494d91a15d4a89ea92bd6de274|title=Your Vogue Online Shopping Night cheat sheet is here|last=Xidias|first=Angelica|date=2018-04-10|website=Vogue.com.au|access-date=2019-01-31}}</ref> Similarly in June 2018 a Hello Molly jumpsuit was featured in a [[Glamour (magazine)]] article about wedding-guest attire.<ref>{{Cite web|url=https://www.glamour.com/gallery/wedding-guest-dresses-for-summer|title=What to Wear to Every Summer Wedding |
Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in [[Vogue (magazine)|Vogue Australia]] in April 2018.<ref>{{Cite web|url=https://www.vogue.com.au/vosn/latest-news/your-vosn-cheat-sheet-is-here/news-story/2d4a2e494d91a15d4a89ea92bd6de274|title=Your Vogue Online Shopping Night cheat sheet is here|last=Xidias|first=Angelica|date=2018-04-10|website=Vogue.com.au|access-date=2019-01-31}}</ref> Similarly in June 2018 a Hello Molly jumpsuit was featured in a [[Glamour (magazine)]] article about wedding-guest attire.<ref>{{Cite web|url=https://www.glamour.com/gallery/wedding-guest-dresses-for-summer|title=What to Wear to Every Summer Wedding|website=Glamour|language=en|access-date=2019-02-11}}</ref><ref>{{cite news |last1=Sarah |first1=Marina |title=women's clothing |url=https://www.thefreedomstate.com.au/ |access-date=11 October 2022}}</ref> |
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== References == |
== References == |
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Latest revision as of 17:10, 19 October 2023
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| Formerly | Hello Molly Fashion |
|---|---|
| Company type | Private |
| Industry | E-commerce, Fashion, Clothing, Shoes |
| Founded | 20 September 2012 |
| Headquarters | Sydney, Australia |
| Products | |
| Website | hellomolly.com |
Hello Molly is an Australian women's clothing retailer that sells online. The company has headquarters in Sydney, Australia and offices in Los Angeles and Beijing.[1]
History
[edit]Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014.[2] The site drops over 100 new clothing releases every week, in attempts to reach a myriad of different styles and identities.
In July 2018 the company launched a new experimental marketing campaign. At 3 Sydney, Australia universities the company created stands where students could spin a wheel as a chance to win various prizes.[3]
Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.[4]
In popular culture
[edit]Hello Molly released its first TV commercial in May, 2018 during the show Love Island.[5]
The brand has received publicity via several models, Emily Ratajkowski was seen wearing a Hello Molly dress in New York City and Jasmine Tookes was pictured wearing a Hello Molly dress on her Instagram.[6][7] Actress Jenna Dewan was also spotted running errands in a Hello Molly dress.[8]
Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in Vogue Australia in April 2018.[9] Similarly in June 2018 a Hello Molly jumpsuit was featured in a Glamour (magazine) article about wedding-guest attire.[10][11]
References
[edit]- ^ "About Hello Molly Fashion | An Online Boutique | Hello Molly USA". US Store. Retrieved 31 January 2019.
- ^ "On trend: How Ena Hadziselimovic grew her university side-project Hello Molly into a $5 million e-commerce success story". SmartCompany. 23 April 2015. Retrieved 31 January 2019.
- ^ "Inside Hello Molly's campus tour strategy: "we have a brand new database" - Ragtrader". www.ragtrader.com.au. Retrieved 11 February 2019.
- ^ "Hello Molly is entering a $28.83 billion market - Ragtrader". www.ragtrader.com.au. Retrieved 11 February 2019.
- ^ Samios, Zoe (28 May 2018). "Hello Molly celebrates the 'party girls' ritual' in first-ever television ad". Mumbrella. Retrieved 31 January 2019.
- ^ "6 Budget-Friendly Brands That, Yes, Even Jennifer Lopez Wears". E! Online. 28 March 2018. Retrieved 11 February 2019.
- ^ Wasilak, Sarah (21 July 2018). "Emily Ratajkowski's Ribbed Summer Dress Is Exactly What We Call Body-Conscious, Baby". POPSUGAR Fashion. Retrieved 11 February 2019.
- ^ Liao, Marina (13 June 2018). "Jenna Dewan's Summery Dress is Only $67 and Also All I Need in This Life". Marie Claire. Retrieved 11 February 2019.
- ^ Xidias, Angelica (10 April 2018). "Your Vogue Online Shopping Night cheat sheet is here". Vogue.com.au. Retrieved 31 January 2019.
- ^ "What to Wear to Every Summer Wedding". Glamour. Retrieved 11 February 2019.
- ^ Sarah, Marina. "women's clothing". Retrieved 11 October 2022.
