Floats (drink): Difference between revisions
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{{Short description|Beverage line manufactured by Dr Pepper Snapple}} |
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{{for|the inspiration behind Floats| |
{{for|the inspiration behind Floats|Ice cream float}} |
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{{ref improve|date=March 2013}} |
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{{Infobox Beverage |
{{Infobox Beverage |
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| bgcolour = #339933 |
| bgcolour = #339933 |
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|name=Floats |
|name=Floats |
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|image= [[Image:A&WFloat.jpg|200px]] |
|image= [[Image:A&WFloat.jpg|200px]] |
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|type=[[ |
|type=[[Soft drink]]/[[dairy]] |
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|manufacturer=[[Dr Pepper Snapple |
|manufacturer=[[Dr Pepper Snapple]] |
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|origin=United States |
|origin=United States |
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|introduced=2008 |
|introduced=2008 |
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|related= [[A&W Root Beer]], [[Sunkist (soft drink)|Sunkist]] |
|related= [[A&W Root Beer]], [[Sunkist (soft drink)|Sunkist]] |
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}} |
}} |
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'''Floats''' |
'''Floats''' were a [[beverage]] line introduced by [[Dr Pepper Snapple]] in January 2008. Two flavors were available, '''[[A&W Root Beer|A&W]] Float''' and '''[[Sunkist (soft drink)|Sunkist]] Float'''. The purpose of the concept was to mimic the flavor of an [[ice cream soda|ice cream float]] of a given [[soft drink|soda]]. Thus, the A&W flavor was intended to taste like a [[root beer float]], while the latter is comparable to an [[orange (fruit)|orange]] [[Popsicle (brand)#Related snacks|creamsicle]] or Sunkist float. |
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The |
The drinks were creamy in nature and contained little [[carbonation]], and no [[caffeine]]. Ingredients included [[skim milk]], [[cream]], and [[nitrous oxide]] to create [[foam]]. While it was recommended that they be served chilled, refrigeration of Floats is not mandatory. Available in 11.5-ounce, vintage soda-shop-inspired glass bottles with twist-off tops, Floats were sold at major [[United States|US]] retail, grocery, and [[convenience store]]s. |
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==Marketing== |
==Marketing== |
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The product's first [[press release]] was issued on January 2, 2008, which included bottle design photos, suggested retail prices, and other information. |
The product's first [[press release]] was issued on January 2, 2008, which included bottle design photos, suggested retail prices, and other information. |
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In the press release, Andrew Springate, vice president of marketing, stated: |
In the press release, Andrew Springate, vice president of marketing, stated: |
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:"For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float... The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed - no work, no hassle."<ref>Reuters, Thomas [http://www.reuters.com/article/pressRelease/idUS79210+02-Jan-2008+PRN20080102 "A&W Root Beer and Sunkist Soda Unveil First Authentic Ice Cream Float in a Bottle"] Reuters.com (January 2, 2008). Retrieved on July 30, 2008.</ref> |
:"For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float... The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed - no work, no hassle."<ref>Reuters, Thomas [https://web.archive.org/web/20080218040849/http://www.reuters.com/article/pressRelease/idUS79210+02-Jan-2008+PRN20080102 "A&W Root Beer and Sunkist Soda Unveil First Authentic Ice Cream Float in a Bottle"] Reuters.com (January 2, 2008). Retrieved on July 30, 2008.</ref> |
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==References== |
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According to [[Cadbury Schweppes]], "the Floats concept was one of the highest scoring product ideas from our Discovery Innovation Group. This group is challenged to find and create new ideas across our brand portfolio." On the contrary, however, while consumer opinions of the drinks have been mixed, the majority appear to be negative. Criticism often includes the drinks' overly sweet and artificial tastes, sheer thickness, and failure at simulating the taste of a genuine ice cream float.<ref>Norton, James [http://www.chow.com/stories/11143 "Shelf-Stable Ice Cream Float Disaster : Sunkist and A&W Floats"] Chow.com (June 2008). Retrieved on July 30, 2008.</ref><ref>Rabin, Nathan [http://www.avclub.com/content/feature/taste_test_a_w_float_and Taste Test: A&W Float and Sunkist Float | The A.V. Club] AVClub.com (March 4, 2008). Retrieved on July 30, 2008</ref> Of the two flavors, the A&W Float appears to receive slightly more reproach than Sunkist, notably for its [[caramel]]-like flavor and lack of root beer likeness.<ref>[http://www.bevreview.com/2008/02/24/review-aw-float/ Review: A&W Float] BevReview.com (February 24, 2008). Received on July 30, 2008.</ref> |
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==External links== |
==External links== |
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* [http://www.floats.com Floats.com - Official Website] |
* [https://web.archive.org/web/20080915035105/http://www.floats.com/ Floats.com - Official Website] |
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[[Category:Products introduced in 2008]] |
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==References== |
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[[Category: |
[[Category:Defunct brands]] |
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[[Category:Dr Pepper Snapple Group brands]] |
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[[Category:Root beer]] |
[[Category:Root beer]] |
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Latest revision as of 18:23, 30 May 2024
 | This article needs additional citations for verification. (March 2013) |
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| Type | Soft drink/dairy |
|---|---|
| Manufacturer | Dr Pepper Snapple |
| Country of origin | United States |
| Introduced | 2008 |
| Related products | A&W Root Beer, Sunkist |
Floats were a beverage line introduced by Dr Pepper Snapple in January 2008. Two flavors were available, A&W Float and Sunkist Float. The purpose of the concept was to mimic the flavor of an ice cream float of a given soda. Thus, the A&W flavor was intended to taste like a root beer float, while the latter is comparable to an orange creamsicle or Sunkist float.
The drinks were creamy in nature and contained little carbonation, and no caffeine. Ingredients included skim milk, cream, and nitrous oxide to create foam. While it was recommended that they be served chilled, refrigeration of Floats is not mandatory. Available in 11.5-ounce, vintage soda-shop-inspired glass bottles with twist-off tops, Floats were sold at major US retail, grocery, and convenience stores.
Marketing
[edit]The product's first press release was issued on January 2, 2008, which included bottle design photos, suggested retail prices, and other information.
In the press release, Andrew Springate, vice president of marketing, stated:
- "For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float... The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed - no work, no hassle."[1]
References
[edit]- ^ Reuters, Thomas "A&W Root Beer and Sunkist Soda Unveil First Authentic Ice Cream Float in a Bottle" Reuters.com (January 2, 2008). Retrieved on July 30, 2008.
External links
[edit]