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{{Use mdy dates|date=October 2022}}
{{short description|Integrated consulting firm and agency}}
{{short description|Integrated consulting firm and agency}}
{{Infobox company
{{Infobox company
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| logo = Prophet Logo Black RGB.jpg
| logo = Prophet Logo Black RGB.jpg
| type = Independent
| type = Independent
| website=prophet.com
| founder = {{Unbulleted list|[[Scott Galloway (professor)|Scott Galloway]]|Ian Chaplin}}
| founder = {{Unbulleted list|[[Scott Galloway (professor)|Scott Galloway]]|Ian Chaplin}}
| area_served = Worldwide
| area_served = Worldwide
| key_people = {{Unbulleted list|Michael E. Dunn, Chief Executive Officer|[[David Aaker]], Vice Chairman|Scott Davis, Chief Growth Officer|Amy Silverstein, Chief Financial Officer|Paul Greenall, Chief Strategy Officer}}
| key_people = {{Unbulleted list|Michael E. Dunn, chief executive officer|[[David Aaker]], Vice chairman|Scott Davis, Chief Growth Officer|Amy Silverstein, chief financial officer|Paul Greenall, Chief Strategy Officer}}
| industry = [[Brand management]], [[management consulting]]
| industry = [[Management consulting]]
| num_employees = 500-1000<ref name=prophetglobal>{{cite news|url=http://www.bizjournals.com/sanfrancisco/print-edition/2012/10/26/prophet-german-office-leads-euro-growth.html?page=all|title=Prophet: German office leads European growth|author=Dunn, James|work=San Francisco Business Times|date=October 26, 2010}}</ref><ref name=linkedinprofile>{{cite web|url=http://www.linkedin.com/company/prophet|title=Prophet LinkedIn Profile|publisher=LinkedIn}}</ref>
| num_employees = 500–1000<ref name=prophetglobal>{{cite news|url=http://www.bizjournals.com/sanfrancisco/print-edition/2012/10/26/prophet-german-office-leads-euro-growth.html?page=all|title=Prophet: German office leads European growth|author=Dunn, James|work=San Francisco Business Times|date=October 26, 2010}}</ref><ref name=linkedinprofile>{{cite web|url=http://www.linkedin.com/company/prophet|title=Prophet LinkedIn Profile|publisher=LinkedIn}}</ref>
| foundation = {{start date and age|1992}}
| foundation = {{start date and age|1992}}
| location_city = [[San Francisco]], [[California|CA]]
| location_city = San Francisco, [[California|CA]]
| location_country = United States
| location_country = United States
| locations = 12
| locations = 15
| subsid = {{Plainlist|
| subsid = {{Plainlist|
* Altimeter Group
* Altimeter Group
* [[Springbox (company)|Springbox]]
* [[Springbox (company)|Springbox]]
* KEYLENS
}}
}}
}}
}}
'''Prophet''' is an integrated growth [[Management consulting|consulting]] firm that specializes in [[strategy]], [[wikt:transformation|transformation]], [[innovation]], [[brand management|branding]], [[marketing]], and [[design]]. The firm is headquartered in [[San Francisco]] and has offices in the [[United States]], [[Europe]], and [[Asia]].<ref name=prophetglobal/> The firm is best known for [[BP]]'s [[Beyond Petroleum]] strategy and [[T-Mobile]]'s "Un-carrier" positioning.<ref name=brandrepublic>{{cite web|url=http://www.brandrepublic.com/news/1162454/|title=Figtree deal expands US brand consultancy Prophet|author=Farey-Jones, Daniel|publisher=Brand Republic|date=December 3, 2012}}</ref>
'''Prophet''' is an integrated growth [[Management consulting|consulting]] [[consulting firm|firm]] that specializes in strategy, transformation, innovation, [[brand management|branding]], marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia.<ref name=prophetglobal/> The firm is best known for [[BP]]'s [[Beyond Petroleum]] strategy and [[T-Mobile International AG|T-Mobile]]'s "Un-carrier" positioning.<ref name=brandrepublic>{{cite web|url=http://www.brandrepublic.com/news/1162454/|title=Figtree deal expands US brand consultancy Prophet|author=Farey-Jones, Daniel|publisher=Brand Republic|date=December 3, 2012}}</ref>


==History==
==History==
Prophet was founded in 1992 by [[Scott Galloway (professor)|Scott Galloway]] and Ian Chaplin, both graduates of the [[University of California, Berkeley]]'s [[Haas School of Business]].<ref name=nytfounding>{{cite news|url=https://www.nytimes.com/2000/01/23/magazine/the-future-is-now-or-never.html?pagewanted=all&src=pm|title=The Future Is Now-or Never|author=Brekke, Dan|work=New York Times|date=January 23, 2000}}</ref><ref name=inchighbeam>{{cite magazine|url=http://business.highbeam.com/498/article-1G1-14601838/market-research-student-style|archive-url=https://web.archive.org/web/20140202121527/http://business.highbeam.com/498/article-1G1-14601838/market-research-student-style|url-status=dead|archive-date=February 2, 2014|title=Market research, student style. (Prophet Market Research hires graduate students on college campuses nationwide on a contract basis) (Brief Article)|author=Bianchi, Alessandra|magazine=Inc.|date=December 1, 1993}}</ref>
Prophet was founded in 1992 by [[Scott Galloway (professor)|Scott Galloway]] and Ian Chaplin, both graduates of the [[University of California, Berkeley]]'s [[Haas School of Business]].<ref name=nytfounding>{{cite news|url=https://www.nytimes.com/2000/01/23/magazine/the-future-is-now-or-never.html?pagewanted=all&src=pm|title=The Future Is Now-or Never|author=Brekke, Dan|work=New York Times|date=January 23, 2000}}</ref><ref name=inchighbeam>{{cite magazine|url=http://business.highbeam.com/498/article-1G1-14601838/market-research-student-style|archive-url=https://web.archive.org/web/20140202121527/http://business.highbeam.com/498/article-1G1-14601838/market-research-student-style|url-status=dead|archive-date=February 2, 2014|title=Market research, student style. (Prophet Market Research hires graduate students on college campuses nationwide on a contract basis) (Brief Article)|author=Bianchi, Alessandra|magazine=Inc.|date=December 1, 1993}}</ref>


In 1998, Michael Dunn was named company president.<ref name=bloombergprofile>{{cite news|url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=542220&privcapId=1708517&previousCapId=24011066&previousTitle=Glam%20Media,%20Inc.|title=Michael Dunn Bloomberg Businessweek Profile|work=Bloomberg Businessweek}}</ref><ref name=forbesprofile>{{cite news|url=https://www.forbes.com/profile/michael-e-dunn/|title=Michael Dunn Forbes Profile|work=Forbes}}</ref> Around the same time, [[author]] and [[consultant]] [[David Aaker]] began working with Prophet.<ref name=marketingnews>{{cite news|url=http://ehis.ebscohost.com/ehost/detail?sid=c4db010d-cc02-4744-b3a4-9f16828f3d08%40sessionmgr111&vid=1&hid=102&bdata=JmF1dGh0eXBlPWdlbyZnZW9jdXN0aWQ9Z2FsaWxlbyZzaXRlPWVob3N0LWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=aqh&AN=16299360|title=High-tech brands begin blazing new trail|author=Krauss, Michael|work=Marketing News|date=March 1, 2005}}{{Dead link|date=May 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name=haasprofile>{{cite web|url=http://facultybio.haas.berkeley.edu/faculty-list/aaker-david|title=David Aaker Haas School of Business Profile|publisher=Berkeley.edu}}</ref> Aaker currently serves as the company's vice chairman.<ref name=usatodaymention>{{cite news|url=https://www.usatoday.com/story/money/personalfinance/2013/01/21/made-in-usa-trend/1785539/|title=Made in USA makes comeback as a marketing tool|author=St. John, Olivia|work=USA Today|date=January 21, 2013}}</ref><ref name=phlippinenews>{{cite news|url=https://news.google.com/newspapers?id=4KVjAAAAIBAJ&pg=2231,22678762&dq=david+aaker&hl=en|title=David Aaker on the challenges a successful chief marketing officer faces|author1=Roberto, Ned |author2=Roberto, Ardy |work=Philippine Daily Inquirer|date=October 24, 2006}}</ref> Dunn was named [[chief executive officer]] in 2000.<ref name=bloombergprofile/> He is currently the firm's Chairman and CEO.<ref name=berkeleyprofile>{{cite news|url=http://haas.berkeley.edu/groups/pubs/berkeleyhaas/spring2012/yhn06.html|title=Marketing Entrepreneur|work=CalBusiness|date=Fall 2011}}</ref> Prophet's annual revenue has grown to approximately $125 million with over 500 employees worldwide.<ref>{{Cite web|title=Prophet LinkedIn Page|url=https://www.linkedin.com/company/prophet/|url-status=live}}</ref>
In 1998, Michael Dunn was named company president.<ref name=bloombergprofile>{{cite news|url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=542220&privcapId=1708517&previousCapId=24011066&previousTitle=Glam%20Media,%20Inc.|title=Michael Dunn Bloomberg Businessweek Profile|work=Bloomberg Businessweek}}{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}}</ref><ref name=forbesprofile>{{cite news|url=https://www.forbes.com/profile/michael-e-dunn/|archive-url=https://web.archive.org/web/20140202112201/http://www.forbes.com/profile/michael-e-dunn/|url-status=dead|archive-date=February 2, 2014|title=Michael Dunn Forbes Profile|work=Forbes}}</ref> Around the same time, author and consultant [[David Aaker]] began working with Prophet.<ref name=marketingnews>{{cite news|url=http://connection.ebscohost.com/c/articles/16299360|title=High-tech brands begin blazing new trail|author=Krauss, Michael|work=Marketing News|date=March 1, 2005}}{{Dead link|date=May 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name=haasprofile>{{cite web|url=http://facultybio.haas.berkeley.edu/faculty-list/aaker-david|title=David Aaker Haas School of Business Profile|publisher=Berkeley.edu}}</ref> Aaker currently serves as the company's vice chairman.<ref name=usatodaymention>{{cite news|url=https://www.usatoday.com/story/money/personalfinance/2013/01/21/made-in-usa-trend/1785539/|title=Made in USA makes comeback as a marketing tool|author=St. John, Olivia|work=USA Today|date=January 21, 2013}}</ref><ref name=phlippinenews>{{cite news|url=https://news.google.com/newspapers?id=4KVjAAAAIBAJ&pg=2231,22678762&dq=david+aaker&hl=en|title=David Aaker on the challenges a successful chief marketing officer faces|author1=Roberto, Ned |author2=Roberto, Ardy |newspaper=Philippine Daily Inquirer|date=October 24, 2006}}</ref> Dunn was named chief executive officer in 2000.<ref name=bloombergprofile/> He is currently the firm's chairman and CEO.<ref name=berkeleyprofile>{{cite news|url=http://haas.berkeley.edu/groups/pubs/berkeleyhaas/spring2012/yhn06.html|title=Marketing Entrepreneur|work=CalBusiness|date=Fall 2011}}</ref> Prophet's annual revenue has grown to approximately $125&nbsp;million with over 500 employees worldwide.<ref>{{Cite web|title=Prophet LinkedIn Page|url=https://www.linkedin.com/company/prophet/}}</ref>


==Acquisitions==
==Acquisitions==
In early 2009, Prophet acquired [[Richmond, Virginia]]-based Play, a creativity and innovation company.<ref name=NYTPlay>Elliott, Stuart. [https://www.nytimes.com/2009/01/26/business/media/26addes.html?_r=0 Accounts, People, Miscellany]. ''New York Times''. January 25, 2009.</ref> Prophet acquired Noshokaty, Döring & Thun, a [[Berlin]]-based strategic marketing firm in 2011, which brought in clients including [[Allianz]], [[Deutsche Telekom]], [[General Motors Europe]], [[Deutsche Postbank]], [[Sony]], and [[Volkswagen]].<ref name=prophetglobal/>
In early 2009, Prophet acquired [[Richmond, Virginia]]-based Play, a creativity and innovation company.<ref name=NYTPlay>Elliott, Stuart. [https://www.nytimes.com/2009/01/26/business/media/26addes.html?_r=0 Accounts, People, Miscellany]. ''New York Times''. January 25, 2009.</ref> Prophet acquired Noshokaty, Döring & Thun, a [[Berlin]]-based strategic marketing firm in 2011, which brought in clients including [[Allianz]], [[Deutsche Telekom]], [[General Motors Europe]], [[Deutsche Postbank]], [[Sony]], and [[Volkswagen]].<ref name=prophetglobal/>


In 2012, Prophet acquired several agencies beginning with (r)evolution, an [[Atlanta]]-based branding, marketing, and innovation consultancy.<ref name=(r)evolution>{{cite web|title=Prophet Acquires Atlanta Consultancy, (r)evolution|url=http://www.bizjournals.com/prnewswire/press_releases/2012/08/07/SF53491|publisher=The Business Journals}}</ref> Prophet then acquired the Material Group, a [[Chicago]]-based [[Digital product design|digital design]] and development studio.<ref name=crains>{{cite web|last=Dwyer|first=Ann|title=Prophet acquires Chicago digital design startup Material Group|url=http://www.chicagobusiness.com/article/20120913/BLOGS06/120919876/prophet-acquires-chicago-digital-design-startup-material-group|publisher=Crain's Chicago|date=September 13, 2012}}</ref> Later that year Prophet also acquired Figtree, a brand and design firm with offices in [[London]] and [[Hong Kong]].<ref name=brandrepublic/>
In 2012, Prophet acquired several agencies beginning with (r)evolution, an [[Atlanta]]-based branding, marketing, and innovation consultancy.<ref name=(r)evolution>{{cite web|title=Prophet Acquires Atlanta Consultancy, (r)evolution|url=http://www.bizjournals.com/prnewswire/press_releases/2012/08/07/SF53491|publisher=The Business Journals}}</ref> Prophet then acquired the Material Group, a Chicago-based [[Digital product design|digital design]] and development studio.<ref name=crains>{{cite web|last=Dwyer|first=Ann|title=Prophet acquires Chicago digital design startup Material Group|url=http://www.chicagobusiness.com/article/20120913/BLOGS06/120919876/prophet-acquires-chicago-digital-design-startup-material-group|publisher=Crain's Chicago|date=September 13, 2012}}</ref> Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and [[Hong Kong Police Force|Hong Kong]].<ref name=brandrepublic/>


In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li.<ref>{{Cite web|url=https://venturebeat.com/2015/07/22/marketing-firm-prophet-acquires-altimeter-group-to-form-a-one-stop-digital-transformation-shop/|title=Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop|website=VentureBeat|access-date=2016-04-12}}</ref> Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.<ref>{{Cite news|url=https://www.reuters.com/article/idUSnMKWjp9BPa+1c6+MKW20150722|archive-url=https://web.archive.org/web/20151210071346/http://www.reuters.com/article/idUSnMKWjp9BPa+1c6+MKW20150722|url-status=dead|archive-date=2015-12-10|title=Prophet Expands Digital Capabilities With Acquisition of Altimeter Group|date=2015-07-22|newspaper=Reuters|access-date=2016-04-12}}</ref>
In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li.<ref>{{Cite web|url=https://venturebeat.com/2015/07/22/marketing-firm-prophet-acquires-altimeter-group-to-form-a-one-stop-digital-transformation-shop/|title=Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop|website=VentureBeat|date=July 22, 2015 |access-date=2016-04-12}}</ref> Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.<ref>{{Cite news|url=https://www.reuters.com/article/idUSnMKWjp9BPa+1c6+MKW20150722|archive-url=https://web.archive.org/web/20151210071346/http://www.reuters.com/article/idUSnMKWjp9BPa+1c6+MKW20150722|url-status=dead|archive-date=2015-12-10|title=Prophet Expands Digital Capabilities With Acquisition of Altimeter Group|date=July 22, 2015|newspaper=Reuters|access-date=2016-04-12}}</ref>


In 2021, Prophet acquired KEYLENS Management Consultants, a German management consultancy with offices in [[Munich]] and [[Hamburg]].<ref>{{Cite news|url=https://www.presseportal.de/pm/112455/5074082|title=Wachstumsberatung Prophet übernimmt Strategieberatung KEYLENS mit Sitz in München und Hamburg zur Stärkung des Geschäfts in der DACH-Region im Bereich kundenzentrierte Transformation }}</ref> KEYLENS operates under the name KEYLENS, a Prophet Company.
==Locations==
Prophet has 12 offices worldwide:

* '''[[North America]]'''
** [[Atlanta]]<ref name=atlantaoffice>{{cite web|url=http://atlanta.citybizlist.com/article/prophet-acquires-atlanta-consultancy-revolution-0|title=Prophet Acquires Atlanta Consultancy, (r)evolution|publisher=Atlanta City Biz|date=August 13, 2012}}</ref>
** [[Chicago]]<ref name=chicagooffice>{{cite web|url=http://pulse2.com/2012/09/14/prophet-acquires-chicago-digital-firm-material-group/|title=Prophet Acquires Chicago Digital Firm Material Group|author=Chowdrhy, Amit|publisher=Pulse2.com|date=September 14, 2012}}</ref>
** [[New York City]]
** [[Richmond, Virginia|Richmond]]<ref name=richmondoffice>{{cite web|url=http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx|title=Prophet acquires Play|publisher=MandMGlobal.com|date=January 14, 2009|url-status=dead|archive-url=https://web.archive.org/web/20140202145551/http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx|archive-date=February 2, 2014}}</ref>
** [[San Francisco]]
** [[Austin, TX|Austin]]
* '''[[Europe]]'''
** [[Berlin]]
** [[London]]
** [[Zürich]]
* '''[[Asia]]'''
** [[Hong Kong]]
** [[Shanghai]]
** [[Singapore]]


==References==
==References==
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[[Category:Management consulting firms of the United States]]
[[Category:Management consulting firms of the United States]]
[[Category:Marketing organizations]]
[[Category:Marketing organizations]]
[[Category:Companies established in 1992]]
[[Category:Consulting firms established in 1992]]
[[Category:1992 establishments in California]]

Latest revision as of 01:19, 9 July 2024

Prophet
Company typeIndependent
IndustryManagement consulting
Founded1992; 32 years ago (1992)
Founder
Headquarters
San Francisco, CA
,
United States
Number of locations
15
Area served
Worldwide
Key people
  • Michael E. Dunn, chief executive officer
  • David Aaker, Vice chairman
  • Scott Davis, Chief Growth Officer
  • Amy Silverstein, chief financial officer
  • Paul Greenall, Chief Strategy Officer
Number of employees
500–1000[1][2]
Subsidiaries
Websiteprophet.com

Prophet is an integrated growth consulting firm that specializes in strategy, transformation, innovation, branding, marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia.[1] The firm is best known for BP's Beyond Petroleum strategy and T-Mobile's "Un-carrier" positioning.[3]

History

[edit]

Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.[4][5]

In 1998, Michael Dunn was named company president.[6][7] Around the same time, author and consultant David Aaker began working with Prophet.[8][9] Aaker currently serves as the company's vice chairman.[10][11] Dunn was named chief executive officer in 2000.[6] He is currently the firm's chairman and CEO.[12] Prophet's annual revenue has grown to approximately $125 million with over 500 employees worldwide.[13]

Acquisitions

[edit]

In early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company.[14] Prophet acquired Noshokaty, Döring & Thun, a Berlin-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.[1]

In 2012, Prophet acquired several agencies beginning with (r)evolution, an Atlanta-based branding, marketing, and innovation consultancy.[15] Prophet then acquired the Material Group, a Chicago-based digital design and development studio.[16] Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.[3]

In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li.[17] Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.[18]

In 2021, Prophet acquired KEYLENS Management Consultants, a German management consultancy with offices in Munich and Hamburg.[19] KEYLENS operates under the name KEYLENS, a Prophet Company.

References

[edit]
  1. ^ a b c Dunn, James (October 26, 2010). "Prophet: German office leads European growth". San Francisco Business Times.
  2. ^ "Prophet LinkedIn Profile". LinkedIn.
  3. ^ a b Farey-Jones, Daniel (December 3, 2012). "Figtree deal expands US brand consultancy Prophet". Brand Republic.
  4. ^ Brekke, Dan (January 23, 2000). "The Future Is Now-or Never". New York Times.
  5. ^ Bianchi, Alessandra (December 1, 1993). "Market research, student style. (Prophet Market Research hires graduate students on college campuses nationwide on a contract basis) (Brief Article)". Inc. Archived from the original on February 2, 2014.
  6. ^ a b "Michael Dunn Bloomberg Businessweek Profile". Bloomberg Businessweek.[dead link]
  7. ^ "Michael Dunn Forbes Profile". Forbes. Archived from the original on February 2, 2014.
  8. ^ Krauss, Michael (March 1, 2005). "High-tech brands begin blazing new trail". Marketing News.[permanent dead link]
  9. ^ "David Aaker Haas School of Business Profile". Berkeley.edu.
  10. ^ St. John, Olivia (January 21, 2013). "Made in USA makes comeback as a marketing tool". USA Today.
  11. ^ Roberto, Ned; Roberto, Ardy (October 24, 2006). "David Aaker on the challenges a successful chief marketing officer faces". Philippine Daily Inquirer.
  12. ^ "Marketing Entrepreneur". CalBusiness. Fall 2011.
  13. ^ "Prophet LinkedIn Page".
  14. ^ Elliott, Stuart. Accounts, People, Miscellany. New York Times. January 25, 2009.
  15. ^ "Prophet Acquires Atlanta Consultancy, (r)evolution". The Business Journals.
  16. ^ Dwyer, Ann (September 13, 2012). "Prophet acquires Chicago digital design startup Material Group". Crain's Chicago.
  17. ^ "Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop". VentureBeat. July 22, 2015. Retrieved April 12, 2016.
  18. ^ "Prophet Expands Digital Capabilities With Acquisition of Altimeter Group". Reuters. July 22, 2015. Archived from the original on December 10, 2015. Retrieved April 12, 2016.
  19. ^ "Wachstumsberatung Prophet übernimmt Strategieberatung KEYLENS mit Sitz in München und Hamburg zur Stärkung des Geschäfts in der DACH-Region im Bereich kundenzentrierte Transformation".
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