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{{Short description|Flavored bread crumb–style coating}}
'''Shake 'n Bake''', manufactured by [[Kraft Foods]], is a flavored [[bread crumb]]-style coating for [[chicken]] and [[pork]]. The product is applied by placing raw meat pieces in a bag containing the coating, closing the bag, and shaking so the particles adhere. The coated meat is then baked in the oven.
{{Infobox brand
| name = Shake 'n Bake
| logo = Shake n bake logo.png
| logo_size = 150
| image =
| image_size = 200
| caption =
| producttype = [[Breadcrumbs]]
| currentowner = [[Kraft Heinz]]
| producedby = [[Kraft Foods]]
| country = U.S.
| introduced = {{start date and age|1965}}
| discontinued =
| related =
| markets =
| previousowners = [[General Foods]]
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url|https://www.myfoodandfamily.com/products/10324/spices-seasonings/shake-n-bake|kraftheinz.com/shakenbake}}
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes =
}}


First introduced in 1965 by [[General Foods]], it is currently marketed under the Kraft brand.
'''Shake 'n Bake''' is a seasoned [[bread crumb]] coating originally marketed to mimic the flavor and texture of [[fried chicken]]. Introduced in 1965 by [[General Foods]], it is currently made under the [[Kraft Heinz]] brand.


== Concept ==
== Concept ==
Shake 'n Bake mimics the texture on the outside of [[Frying|fried]] foods and is similar to a bread crumb coating. It provides a baked alternative preparation to that of [[fried chicken]] and other fried foods that use [[cooking oil]]. Shake 'n Bake has been marketed as a healthier<ref>[https://www.youtube.com/watch?v=lNvHgPWFtbM&NR=1 Shake 'n Bake Ad]</ref> and less-greasy alternative to frying, with [[slogan]]s such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".
Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier<ref>[https://www.youtube.com/watch?v=lNvHgPWFtbM&NR=1 Shake 'n Bake Ad]</ref> and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".


==Ingredients==
==Ingredients==
Line 11: Line 35:


==Advertisements==
==Advertisements==
[[File:Shakenbake fried ad 1968.jpg|thumb|150px|1968 advertisement by General Foods]]
Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Carrie Jean Cochran, [[Carly Schroeder]], [[Taylor Momsen]], and [[Philip Amelio]].{{citation needed|date=November 2014}} In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And, I helped!"
Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Mellisa Miller (Powell County, Kentucky)Carrie Jean Cochran, [[Carly Schroeder]], [[Taylor Momsen]], and [[Philip Amelio]].{{citation needed|date=November 2014}} In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And I helped!"


Advertisements for Shake 'n Bake in 1981 included [[Ann B. Davis]], who played Alice the housekeeper on ''[[The Brady Bunch]]''. The [[ad copy]] includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean".<ref>[https://www.youtube.com/watch?v=5kk067ZYt-A Shake 'n Bake ad] Ann B. Davis (Alice) pitches Shake 'n Bake with "Pete the Butcher" in this 1981 General Foods ad.</ref>
In the 70s, Shake 'N Bake had a line of advertisements featuring a butcher named Pete The Butcher who constantly promotes Shake 'N Bake to his customers. Pete the Butcher was played by John Braden.{{Citation needed|date=April 2024}} In 1981 one of his ads included [[Ann B. Davis]], who played Alice the housekeeper on ''[[The Brady Bunch]]''. The [[ad copy]] includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean".<ref>[https://www.youtube.com/watch?v=5kk067ZYt-A Shake 'n Bake ad] Ann B. Davis (Alice) pitches Shake 'n Bake with "Pete the Butcher" in this 1981 General Foods ad.</ref>


In 1990, two commercials were produced which show what pork chops<ref>[https://www.youtube.com/watch?v=KriBAg7_ybk 1990 Shake 'n Bake Commercial #1 (Pork)]</ref> and chicken<ref>[https://www.youtube.com/watch?v=cyH477SZgvc 1990 Shake 'n Bake Commercial #2 (Chicken)]</ref> look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake".
In 1990, two commercials were produced which show what pork chops<ref>[https://www.youtube.com/watch?v=KriBAg7_ybk 1990 Shake 'n Bake Commercial #1 (Pork)]</ref> and chicken<ref>[https://www.youtube.com/watch?v=cyH477SZgvc 1990 Shake 'n Bake Commercial #2 (Chicken)]</ref> look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake".


In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".
In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".

==In popular culture==
''The generic term "Shake and Bake" has multiple uses in popular culture. Examples in numerous areeas are discussed at [[Shake and Bake (disambiguation)|Shake and Bake]]. Several examples from arts, entertainment, and media are listed below.

===Film===
* In the film ''[[Aliens (film)|Aliens]]'' (1986), Van Leuwen says of Hadley's Hope: "It's what we call a Shake 'n Bake colony. They set up atmosphere processors to make the air breathable...big job. Takes decades. They've already been there over twenty years. Peacefully."<ref>[http://www.imsdb.com/scripts/Aliens.html Aliens Script at IMSDb]</ref>
* In ''[[Talladega Nights: The Ballad of Ricky Bobby]]'' (2006), Ricky Bobby and Cal Naughton Jr use "shake'n'bake" as their catchphrase throughout the movie.
* In ''[[The Air Up There]]'' (1994), Jimmy Dolan's signature move from his playing days was the "Jimmy Dolan shake and bake."<ref>[https://www.imdb.com/title/tt0109067// The Air Up There at IMDB]</ref>

===Television===
* In ''[[Family Guy]]'' Season 3, episode 12 - "[[To Love and Die in Dixie]]" - Lois says she made dinner with Shake 'n Bake, and Stewie replies, "And I helped!", echoing a line from the product's commercials.
* On ''[[The Simpsons]]'', [[Homer Simpson|Homer]] is seen to like Shake 'n Bake. When working as a food critic he claims [[Marge Simpson|Marge]]'s cooking only has two moves, shake and bake, to which Marge replies, "You like Shake 'n Bake, you used to put it in your coffee".<ref>[https://www.springfieldspringfield.co.uk/view_episode_scripts.php?tv-show=the-simpsons&episode=s11e03/ Guess Who's Coming to Criticize Dinner script at Springfield! Springfield!]</ref>

===Books===
*A special multi-page introductory comic in the ''[[Calvin and Hobbes]]'' Lazy Sunday Book shows Calvin, as [[Spaceman Spiff]], using a setting on his zorch gun entitled "Shake and Bake". <ref>https://calvinandhobbes.fandom.com/wiki/Spaceman_Spiff:_Interplanetary_Explorer_Extraordinaire!</ref> <ref>https://i.pinimg.com/originals/dd/f4/79/ddf4797554cec5f4c5ffea7615859976.jpg </ref>


==References==
==References==
Line 38: Line 48:


==External links==
==External links==
* {{official website}}
*[http://www.kraft.com Kraft Foods]


{{Kraft Foods Group}}
{{The Kraft Heinz Company}}
{{The Kraft Heinz Company}}
{{General Foods}}


{{DEFAULTSORT:Shake 'N Bake}}
{{DEFAULTSORT:Shake 'N Bake}}

[[Category:Kraft Foods brands]]
[[Category:Kraft Foods brands]]
[[Category:Baked goods]]
[[Category:Baked foods]]
[[Category:Products introduced in 1965]]

Latest revision as of 01:42, 25 October 2024

Shake 'n Bake
Product typeBreadcrumbs
OwnerKraft Heinz
Produced byKraft Foods
CountryU.S.
Introduced1965; 59 years ago (1965)
Previous ownersGeneral Foods
Websitekraftheinz.com/shakenbake

Shake 'n Bake is a seasoned bread crumb coating originally marketed to mimic the flavor and texture of fried chicken. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand.

Concept

[edit]

Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier[1] and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".

Ingredients

[edit]

Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1, riboflavin (vitamin B2), folic acid), salt, partially hydrogenated soybean and cottonseed oil, sugar, contains less than 2% of paprika, dextrose, dried onions, spice, caramel color, yeast, annatto (color), and natural flavor. Barbecue flavor Shake 'n Bake includes sugar, maltodextrin, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar, mustard seed flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid, natural flavor, caramel color, vinegar, and sodium silicoaluminate as an anticaking agent.

Advertisements

[edit]
1968 advertisement by General Foods

Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Mellisa Miller (Powell County, Kentucky)Carrie Jean Cochran, Carly Schroeder, Taylor Momsen, and Philip Amelio.[citation needed] In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And I helped!"

In the 70s, Shake 'N Bake had a line of advertisements featuring a butcher named Pete The Butcher who constantly promotes Shake 'N Bake to his customers. Pete the Butcher was played by John Braden.[citation needed] In 1981 one of his ads included Ann B. Davis, who played Alice the housekeeper on The Brady Bunch. The ad copy includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean".[2]

In 1990, two commercials were produced which show what pork chops[3] and chicken[4] look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake".

In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".

References

[edit]
  1. ^ Shake 'n Bake Ad
  2. ^ Shake 'n Bake ad Ann B. Davis (Alice) pitches Shake 'n Bake with "Pete the Butcher" in this 1981 General Foods ad.
  3. ^ 1990 Shake 'n Bake Commercial #1 (Pork)
  4. ^ 1990 Shake 'n Bake Commercial #2 (Chicken)
[edit]
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