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'''Luis Pardo Céspedes''' (Barcelona, Spain), manager and writer, He is considered a specialist in leadership and new technologies as well as its application to small and medium enterprises. Since 2014 he is CEO and Executive Vice President of [[Sage Group|Sage]] Iberia.<ref>{{Cite journal|last=Diaz|first=Xavi|date=|title=Entrevista a Luis Pardo, Ceo de SAGE Iberia|url=https://blog.tactio.es/entrevista-a-luis-pardo-ceo-de-sage-iberia/|journal=Tactio|language=es|volume=|pages=|via=}}</ref> In 2018 he received the Gold Medal for Merit at Work, from the European Association of Economics and Competitiveness.<ref>{{Cite web|url=http://www.aedeec.org/medalla-de-oro-al-merito-en-el-trabajo/|title=Medalla de Oro al Merito en el Trabajo|last=|first=|date=|website=Asociación Europea de Economía y Competitividad|language=spanish|archive-url=|archive-date=|dead-url=|access-date=}}</ref> He was recognized with the "CEO of the Year" award by the newspaper [[La Razón (Madrid)|''La Razón'']] in 2017<ref>{{Cite web|url=https://www.larazon.es/damesuplementos/Otros/2017-12-06_Innovacion/index.html|title=La Razón|last=|first=|date=|website=|language=es|archive-url=|archive-date=1 March 2019|dead-url=|access-date=}}</ref>.
'''Luis Pardo Céspedes''' (20 June 1968, [[Barcelona|Barcelona,]] [[Spain]]), manager and writer, He is considered a specialist in leadership and new technologies as well as its application to small and medium enterprises. Since 2014 he is CEO and Executive Vice President of [[Sage Group|Sage]] Iberia.<ref>{{Cite journal|last=Diaz|first=Xavi|date=|title=Entrevista a Luis Pardo, Ceo de SAGE Iberia|url=https://blog.tactio.es/entrevista-a-luis-pardo-ceo-de-sage-iberia/|journal=Tactio|language=es|volume=|pages=|via=}}</ref> In 2018 he received the Gold Medal for Merit at Work, from the European Association of Economics and Competitiveness.<ref>{{Cite web|url=http://www.aedeec.org/medalla-de-oro-al-merito-en-el-trabajo/|title=Medalla de Oro al Merito en el Trabajo|last=|first=|date=|website=Asociación Europea de Economía y Competitividad|language=spanish|archive-url=|archive-date=|dead-url=|access-date=}}</ref> He was recognized with the "CEO of the Year" award by the newspaper [[La Razón (Madrid)|''La Razón'']] in 2017<ref>{{Cite web|url=https://www.larazon.es/damesuplementos/Otros/2017-12-06_Innovacion/index.html|title=La Razón|last=|first=|date=|website=|language=es|archive-url=|archive-date=1 March 2019|dead-url=|access-date=}}</ref>.


== Professional development ==
== Professional development ==
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He began his career in 1989, one year after finishing his degree, as a marketing manager in Copeca, a family business in the food sector that had begun its internationalization.<ref name=":0">{{Cite web|url=https://www.dipucadiz.es/prensa/actualidad/Luis-Pardo-protagoniza-la-primera-conferencia-del-ciclo-De-Cadiz-al-Mundo/|title=Luis Pardo protagoniza la primera conferencia del ciclo ‘De Cádiz al Mundo’|last=|first=|date=|website=Diputación de Cádiz|language=es|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Three years later, he made the leap to Gesfime where he worked in finance and ventas,<ref name=":0" /> a specialty I had studied at the University. It will be at this time when your relationship with PYMEs is reinforced when conducting advice for this type of company.
He began his career in 1989, one year after finishing his degree, as a marketing manager in Copeca, a family business in the food sector that had begun its internationalization.<ref name=":0">{{Cite web|url=https://www.dipucadiz.es/prensa/actualidad/Luis-Pardo-protagoniza-la-primera-conferencia-del-ciclo-De-Cadiz-al-Mundo/|title=Luis Pardo protagoniza la primera conferencia del ciclo ‘De Cádiz al Mundo’|last=|first=|date=|website=Diputación de Cádiz|language=es|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Three years later, he made the leap to Gesfime where he worked in finance and ventas,<ref name=":0" /> a specialty I had studied at the University. It will be at this time when your relationship with PYMEs is reinforced when conducting advice for this type of company.


After his time at Gesfime, he made the leap into the world of new technologies, positioning himself as the director of operations of a service company in the [[Information technology|IT sector]] (Replitec). But the real professional leap will come in 2001, when he begins his professional relationship with SAGE, the multinational world leader in business management software. He was named CEO in Spain, Executive Vice President of Sage Iberia and member of the Committee European in 2014.<ref>{{Cite journal|last=|first=|date=March 2019|title=Sage nombra consejero delegado en España a Luis Pardo|url=https://www.europapress.es/economia/noticia-economia-sage-nombra-consejero-delegado-espana-luis-pardo-sustitucion-solanas-promociona-empresa-20141201134242.html|journal=Europa Press|language=es|volume=|pages=|via=}}</ref>
After his time at Gesfime, he made the leap into the world of new technologies, positioning himself as the director of operations of a service company in the [[Information technology|IT sector]] (Replitec). After this stage in which the world of digital media is known, he joined as Director of the third world manufacturer at that time, MPO, of digital media, CD and DVD, and works with the leading companies in the world of software and multimedia. At the same time, MPO developed a new business with a logistics services company for the IT sector.


But the real professional leap will come in 2001, when he begins his professional relationship with SAGE, the multinational world leader in business management software. After several positions of responsibility, he assumes the responsibility of the General Directorate of Clients in Europe and in 2014 he would be appointed CEO in Spain, Executive Vice President of Sage Iberia and member of the Committee European in 2014.<ref>{{Cite journal|last=|first=|date=March 2019|title=Sage nombra consejero delegado en España a Luis Pardo|url=https://www.europapress.es/economia/noticia-economia-sage-nombra-consejero-delegado-espana-luis-pardo-sustitucion-solanas-promociona-empresa-20141201134242.html|journal=Europa Press|language=es|volume=|pages=|via=}}</ref>
=== Expert in PYMEs and self-employed ===

=== Expert in PYMEs ===
Expert in technological development in medium and small companies or PYMEs, defends "that the first lever of the growth of a company in the XXI century is innovation and in this case, technological innovation".<ref>{{Cite news|url=https://www.diariodejerez.es/provincia/Dantia-Sage-talento-tecnologia_0_1193881170.html|title=Dantia y Sage, talento y tecnología|last=Franco|first=Marta|date=24 November 2017|work=Diario de Jerez|access-date=|language=es}}</ref> In addition, he emphasizes the importance of continuing the training, and he has applied to his own professional career. He also highlights the importance of continuing education, which he has applied to his own professional career. Due to all this, it has become a benchmark in the world of SMEs and self-employed7. What has led him to collaborate as a guest firm in magazines and newspapers, such as ''[https://retina.elpais.com/retina/2017/11/21/tendencias/1511256271_988743.html El País Economía.]''
Expert in technological development in medium and small companies or PYMEs, defends "that the first lever of the growth of a company in the XXI century is innovation and in this case, technological innovation".<ref>{{Cite news|url=https://www.diariodejerez.es/provincia/Dantia-Sage-talento-tecnologia_0_1193881170.html|title=Dantia y Sage, talento y tecnología|last=Franco|first=Marta|date=24 November 2017|work=Diario de Jerez|access-date=|language=es}}</ref> In addition, he emphasizes the importance of continuing the training, and he has applied to his own professional career. He also highlights the importance of continuing education, which he has applied to his own professional career. Due to all this, it has become a benchmark in the world of SMEs and self-employed7. What has led him to collaborate as a guest firm in magazines and newspapers, such as ''[https://retina.elpais.com/retina/2017/11/21/tendencias/1511256271_988743.html El País Economía.]''



Revision as of 14:16, 6 June 2019

Template:Spanish name

Luis Pardo Céspedes
File:Luis Pardo Sage DSC 1459.jpg
BornLuis Pardo Céspedes
Barcelona, Spain
Occupationmanager, writer
LanguageSpanish
Website
www.luispardocespedes.com

Luis Pardo Céspedes (20 June 1968, Barcelona, Spain), manager and writer, He is considered a specialist in leadership and new technologies as well as its application to small and medium enterprises. Since 2014 he is CEO and Executive Vice President of Sage Iberia.[1] In 2018 he received the Gold Medal for Merit at Work, from the European Association of Economics and Competitiveness.[2] He was recognized with the "CEO of the Year" award by the newspaper La Razón in 2017[3].

Professional development

The family beginnings of Luis Pardo have marked the development of his career. Born into a family of small and medium entrepreneurs, he was able to learn about the problems faced by medium and small companies (SMEs) and he learns about the future solutions to them. His studies and his family experience have allowed him to become one of the great Spanish experts in the application of new technologies and digitalization of small businesses. In addition, Luis Pardo is a loyal defender of diversity as an engine of innovation and he is an expert in managing multidisciplinary, multigenerational and multicultural teams.

Academic training

He graduated with Summa Cum Laudem in Business Administration and Management from the European University. Continuing his training with the Master in General Management, by the IESE - Business School (University of Navarra); Master and Business Administration, by EADA - Business School (Barcelona); and Master's Degree in Business Sciences, by Management School (Barcelona).

Career

He began his career in 1989, one year after finishing his degree, as a marketing manager in Copeca, a family business in the food sector that had begun its internationalization.[4] Three years later, he made the leap to Gesfime where he worked in finance and ventas,[4] a specialty I had studied at the University. It will be at this time when your relationship with PYMEs is reinforced when conducting advice for this type of company.

After his time at Gesfime, he made the leap into the world of new technologies, positioning himself as the director of operations of a service company in the IT sector (Replitec). After this stage in which the world of digital media is known, he joined as Director of the third world manufacturer at that time, MPO, of digital media, CD and DVD, and works with the leading companies in the world of software and multimedia. At the same time, MPO developed a new business with a logistics services company for the IT sector.

But the real professional leap will come in 2001, when he begins his professional relationship with SAGE, the multinational world leader in business management software. After several positions of responsibility, he assumes the responsibility of the General Directorate of Clients in Europe and in 2014 he would be appointed CEO in Spain, Executive Vice President of Sage Iberia and member of the Committee European in 2014.[5]

Expert in PYMEs

Expert in technological development in medium and small companies or PYMEs, defends "that the first lever of the growth of a company in the XXI century is innovation and in this case, technological innovation".[6] In addition, he emphasizes the importance of continuing the training, and he has applied to his own professional career. He also highlights the importance of continuing education, which he has applied to his own professional career. Due to all this, it has become a benchmark in the world of SMEs and self-employed7. What has led him to collaborate as a guest firm in magazines and newspapers, such as El País Economía.

Due to his work at Sage Iberia, he has become a benchmark in the world of SMEs and self-employed.[7] What is shown by its entry into various positions such as the Business Action Council of the CEOE, the Advisory Council of the Employer of Promotion of Work and its Network of Innovation and Technology.[8] Is member of the Club Malaga Valley, member of the Governing Council of the British Chamber of Commerce in Spain[9] and he is President of the International Madrid Business Club.

Expert in digital humanism

Luis Pardo has been one of the first voices to speak of digital humanism in Spain and expresses his optimistic and fundamental vision about the effects of the Fourth Industrial Revolution in his book 'Journey to the center of digital humanism'[10]​, convinced that with will and Ethics is our best ally to get better and more prosperous.

The technological revolution is rethinking the anthropological questions of classical masters and posing dilemmas and ethical challenges. Luis Céspedes defends that digital humanism is the answer to how we should use technology, and also to human values and to keep in mind that technology must always be at the service of the human being.

Bibliography

  • El ABC del autónomo. Guía práctica para planificar, financiar y gestionar tu propio negocio, Ed. Deusto (2016). ISBN 9788423424870
  • Siete claves para el éxito de las Start-Ups (edición digital)
  • Viaje al centro del humanismo digital, Ed. Verssus (2019). ISBN 9788494944369

Chapters of books

  • VV.AA: La empresa en España: Objetivo 2020, Ed. Deusto (2017).
  • VV.AA: Internacionalización: claves y buenas prácticas, Profit (2015)
  • VV.AA: Nuevas tendencias en gestión pública, Profit (2011)

Awards and honours

Awards Given by Year
Medalla de Oro al Mérito en el Trabajo Asociación Europea de Economía y Competitividad. 2018
CEO del Año Premios Tecnología e Innovación, de La Razón 2017
Best World #1 SAGE 2017
Estrella de Oro de la Excelencia Profesional Instituto Excelencia Profesional 2017
Leadership Award EU Business School 2016
Confident Leader Award SAGE 2014
Innovation Award SAGE 2007

References

  1. ^ Diaz, Xavi. "Entrevista a Luis Pardo, Ceo de SAGE Iberia". Tactio (in Spanish).
  2. ^ "Medalla de Oro al Merito en el Trabajo". Asociación Europea de Economía y Competitividad (in Spanish). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ "La Razón" (in Spanish). {{cite web}}: |archive-date= requires |archive-url= (help); Cite has empty unknown parameter: |dead-url= (help)
  4. ^ a b "Luis Pardo protagoniza la primera conferencia del ciclo 'De Cádiz al Mundo'". Diputación de Cádiz (in Spanish). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  5. ^ "Sage nombra consejero delegado en España a Luis Pardo". Europa Press (in Spanish). March 2019.
  6. ^ Franco, Marta (24 November 2017). "Dantia y Sage, talento y tecnología". Diario de Jerez (in Spanish).
  7. ^ "Entrevistas: Luis Pardo Céspedes: "Todo se puede hacer si se quiere, con esfuerzo, perseverancia y ganas"". EAE Business School (in Spanish). Retrieved 1 March 2019. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ "Desayunos ESADE con Luis Pardo, CEO y vicepresidente ejecutivo de Sage Iberia". ESADE (in Spanish). 7 June 2018. Retrieved 1 March 2019. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ "British Chamber Spain - Junta de Gobierno". Retrieved 1 March 2019. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  10. ^ Cortina, Adela. «Viaje al centro del humanismo digital». Lettera.