Smooth 95.3

Vega 95.3 FM

File:Vega-95.3fm-brand.png
Broadcast area	Sydney, Australia
Frequency	95.3 MHz FM
Programming
Format	Adult hits
Ownership
Owner	DMG Radio Australia
History
First air date	1 August 2005
Technical information
ERP	150 kw
Links
Website	www.vega953.com.au

Vega 95.3 FM is a new Australian commercial radio station operated by DMG Radio Australia in Sydney. In contrast to DMG's other Australian radio brand, Nova, Vega was originally positioned to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s.

The majority of music played on the station is Adult hits. Their current positioner is "Vega variety, the 70s, 80s and the best new songs", and is aiming at the 25-54 age group.

Current Weekday Line-up of Presenters

Breakfast (6-9) : Ange, Tony & Bec with Mikey (Angela Catterns, Tony Squires, Rebecca Wilson and Mikey Robins)

From Monday 6th August 2007

Mornings (9-12) : Jen Oldershaw

Jen's radio career was born when she arrived late to Uni on enrolment day. Forced to choose between radio and librarianship, music triumphed over the Dewey Decimal system. She spent 11 years at Triple J swapping between presenting and producing roles before leaving in 2000 to join the foundation team at Nova 969 to produce breakfast with Merrick and Rosso.

She has spent the last three years setting her alarm for a more decent hour, dividing her time between voiceover work and lecturing at The Australian Film Television and Radio School.

• On 2006-03-03, Vega announced that its original morning host, Wendy Harmer, had left the station. She has been replaced in the time slot by various presenters including Mike Perso and Jen Oldershaw in the interim.

Afternoons (12-4) : Nathan Hardy

Born a long time ago in Sydney's Sutherland Shire, Nathan was robbed of his dream of playing Cricket for Australia by a total lack of fitness and any noticeable ability*, so he turned to radio to pay the bills.

Drive (4-8) : Jason Staveley

Jason has been on the radio for 20 years now leaving his home in Hobart and not looking back. Prior to joining vega 95.3fm Jason worked in Adelaide and spent 3 years in England prior to that.

Nights (8-10) : Trevor Sinclair

Trevor is Sydney born, raised and bred & has a real passion for our city. With the advent of Sydney’s newest radio station in 2005, Trevor’s eyes lit up at the prospect of joining the vega 95.3fm team. With his passion for his home town, Trevor writes for us and records info pieces about Events in the world’s greatest city and hosts vega nights from 8pm-10pm.

News Presenters

News presenters include Monique Dews, Marnie Procter, Anthony Clark, Adam Hemmings and Deborah Clay.

Weekend Presenters

Jo Abi, Mal Lees, Simon Carey & Chris North.

Early survey results

During its first ACNielsen ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega 95.3 had failed to attract a significant audience, with a 1.8 percent audience share. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station.

In June 2006[1] the station dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the breakfast slot with Angela Catterns. The changes were slow in growing market share, with the audience falling to 1.7%(No. 6, 2006.

By the end of 2006, Vega 95.3 had reached their ratings peak, to date, reaching a 2.8% share.

In January 2007, Vega 95.3 expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that it would get more listeners to sample the station.

In the first radio survey of 2007, Vega 95.3 had small increases, reaching 3%. The station's best demographic performer on both stations in that survey, is the 25-39 age group.

By the 4th radio survey of 2007, Vega 95.3 had reached 4.6%. In the 40-54 age group, Vega 95.3 was the second highest rating FM station in that age group after classic hits station WS-FM, who, traditionally, have been the highest rating FM station in that age group.

References

• Nielsen Media Research (2005-12-06). Survey Results: Sydney, Survey No. 8, 2005. Retrieved on 2006-02-17.

External links

• Vega 95.3fm – Sydney