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The magazine was founded in 1926 by Max Ras as ''Der Schweizerische Beobachter'' and first distributed in 1927 as a free newspaper to all households in the German-speaking Switzerland. From the beginning, it was a political, but non-partisan struggle sheet, that took position in favor of the economically weak positionned people. The newspaper fought for equal rights for women, fights the rampant bureaucracy, reveales scandals and hypocrisies.<ref name="hds">{{cite web|url=http://www.hls-dhs-dss.ch/textes/d/D43033.php|title=Schweizerische Beobachter, Der|publisher=HDS|author=Ernst Bollinger|language=German|date=2012-11-27|accessdate=2014-11-13}}</ref>
The magazine was founded in 1926 by Max Ras as ''Der Schweizerische Beobachter'' and first distributed in 1927 as a free newspaper to all households in the German-speaking Switzerland. From the beginning, it was a political, but non-partisan struggle sheet, that took position in favor of the economically weak positionned people. The newspaper fought for equal rights for women, fights the rampant bureaucracy, reveales scandals and hypocrisies.<ref name="hds">{{cite web|url=http://www.hls-dhs-dss.ch/textes/d/D43033.php|title=Schweizerische Beobachter, Der|publisher=HDS|author=Ernst Bollinger|language=German|date=2012-11-27|accessdate=2014-11-13}}</ref>


Through his populist style and the high number of readers, which was in 1994 over a million, ''Beobachter'' secured an extensive advertising volume within Switzerland.<ref name="hds"/> The low-prized subscription magazine was, from 2007 respectively 2010 (against medial and political protests) fortnightly, published by Axel Springer AG Switzerland. At that time, it had a circulation of 308,000 copies,<ref name="hds"/> and in it had 2014 printed 283,284 copies (WEMF 2013) respectively 918,000 readers (MACH Basic 2013-2).<ref name="beobachter-überuns"/>
Through his populist style and the high number of readers, which was in 1994 over a million, ''Beobachter'' secured an extensive advertising volume within Switzerland.<ref name="hds"/> The low-prized subscription magazine was, from 2007 respectively 2010 (against medial and political protests) fortnightly, published by Axel Springer AG Switzerland. At that time, it had a circulation of 308,000 copies,<ref name="hds"/> and printed 283,284 copies (WEMF 2013) respectively 918,000 readers (MACH Basic 2013-2) in 2014.<ref name="beobachter-überuns"/>


The consultant service in legal questions for readers, information about employment, rental, consumer and family law was particularly well-developed,<ref name="hds"/> and distributed also on internet, by phone, by letter and by apps (Android/iOS). The ''Beobachter TV'' serial on [[SRF 1]] and SRF 2 as well on radio [[DRS 3]] contributes also helpful consumer information. The so-called ''Beobachter-Verlag'' also publishes non-fiction printed and [[e-books]].
The consultant service in legal questions for readers, information about employment, rental, consumer and family law was particularly well-developed,<ref name="hds"/> and distributed also on internet, by phone, by letter and by apps (Android/iOS). The ''Beobachter TV'' serial on [[SRF 1]] and SRF 2 as well on radio [[DRS 3]] contributes also helpful consumer information. The so-called ''Beobachter-Verlag'' also publishes non-fiction printed and [[e-books]].

Revision as of 11:14, 1 May 2015

Der Schweizerische Beobachter
TypeNewspaper respectively 26 issues a year
Founder(s)Max Ras
Editor-in-chiefAndres Büchi[1]
Founded1926 as Der Schweizerische Beobachter
LanguageGerman
HeadquartersZürich, Switzerland
Circulation290,515 (as of 2014)[2]
Websitebeobachter.ch

Der Schweizerische Beobachter, commonly shortened to and known as Beobachter, is a German-language newspaper, published in Zürich.

History and profile

The magazine was founded in 1926 by Max Ras as Der Schweizerische Beobachter and first distributed in 1927 as a free newspaper to all households in the German-speaking Switzerland. From the beginning, it was a political, but non-partisan struggle sheet, that took position in favor of the economically weak positionned people. The newspaper fought for equal rights for women, fights the rampant bureaucracy, reveales scandals and hypocrisies.[3]

Through his populist style and the high number of readers, which was in 1994 over a million, Beobachter secured an extensive advertising volume within Switzerland.[3] The low-prized subscription magazine was, from 2007 respectively 2010 (against medial and political protests) fortnightly, published by Axel Springer AG Switzerland. At that time, it had a circulation of 308,000 copies,[3] and printed 283,284 copies (WEMF 2013) respectively 918,000 readers (MACH Basic 2013-2) in 2014.[2]

The consultant service in legal questions for readers, information about employment, rental, consumer and family law was particularly well-developed,[3] and distributed also on internet, by phone, by letter and by apps (Android/iOS). The Beobachter TV serial on SRF 1 and SRF 2 as well on radio DRS 3 contributes also helpful consumer information. The so-called Beobachter-Verlag also publishes non-fiction printed and e-books.

Kinder der Landstrasse

Beobachter got in the even international focus in 1972, as the newspaper's journalists investigated, and as first media, published the Kinder der Landstrasse scandal involving about 590 children of the Yeniche people minority in Switzerland,[4] and by actively supporting the so-called Wiedergutmachungsinitiative started in April 2014;[5] On 19 December 2014 the initiative was submitted at the Federal Chancellery (Bundeskanzlei).[6]

Literature

  • Arne Andersen: … und so sparsam! Die Geschichte des Massenkonsums und seine Auswirkungen: Veränderung und Mentalitätswandel dargestellt am Schweizerischen Beobachter. Chronos, Zürich 1998, ISBN 978-3-905312-64-5.
  • Alfred A. Häsler: Stark für die Schwachen. 55 Jahre gelebte Zeitgeschichte des Schweizerischen Beobachter. Verlagsgesellschaft Beobachter, Orell Füssli, Glattbrugg/Zürich 1982, ISBN 3-280-01418-2.

References

  1. ^ "Impressum". Beobachter (in German). Retrieved 13 November 2014.
  2. ^ a b "über uns". Beobachter (in German). Retrieved 13 November 2014.
  3. ^ a b c d Ernst Bollinger (2012-11-27). "Schweizerische Beobachter, Der" (in German). HDS. Retrieved 2014-11-13.
  4. ^ Walter Leimgruber, Thomas Meier, Roger Sablonier. "Das Hilfswerk für die Kinder der Landstrasse. Historische Studie aufgrund der Akten der Stiftung Pro Juventute im Schweizerischen Bundesarchiv. Bundesarchiv Dossier 9. Bern 1998, ISBN 3-908-439-00-0 (PDF; 217 MB)" (in German). Bundesarchiv Schweizerische Eidgenossenschaft. Retrieved 2014-11-14.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. ^ "Wiedergutmachungsinitiative" (in German). wiedergutmachung.ch. 2014. Retrieved 2014-11-15.
  6. ^ Tagesschau on SRF 1 on 19 December 2014
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