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{{Infobox company
{{Infobox company
| name = Hello Molly
| former_name = Hello Molly Fashion
| logo = Hello_molly.jpg
| logo = Hello_molly.jpg
| type = [[Privately held company|Private]]
| industry = [[E-commerce]], [[Fashion]], [[Clothing]], [[Shoes]]
| location = [[Sydney, Australia]]
| products = {{ubl|class=nowrap|[[Dresses]]|[[Romper suit|Rompers]]|[[Tops]]|[[Bottoms]]|[[Accessories]]|[[Swimwear]]}}
| foundation = {{start date and age|2012|9|20}}
| website = {{URL|https://www.hellomolly.com|hellomolly.com}}
}}
}}
'''Hello Molly''' is an Australian women's clothing retailer that sells online. The company has headquarters in [[Sydney|Sydney, Australia]] and offices in [[Los Angeles]] and [[Beijing|Bejing]].<ref>{{Cite web|url=https://www.hellomolly.com/us/about-us/|title=About Hello Molly Fashion {{!}} An Online Boutique {{!}} Hello Molly USA|website=US Store|language=en|access-date=2019-01-31}}</ref>
'''Hello Molly''' is an Australian women's clothing retailer that sells online. The company has headquarters in [[Sydney|Sydney, Australia]] and offices in [[Los Angeles]] and [[Beijing|Bejing]].<ref>{{Cite web|url=https://www.hellomolly.com/us/about-us/|title=About Hello Molly Fashion {{!}} An Online Boutique {{!}} Hello Molly USA|website=US Store|language=en|access-date=2019-01-31}}</ref>

Revision as of 22:53, 19 March 2019

Hello Molly
FormerlyHello Molly Fashion
Company typePrivate
IndustryE-commerce, Fashion, Clothing, Shoes
FoundedSeptember 20, 2012; 12 years ago (2012-09-20)
HeadquartersSydney, Australia
Products
Websitehellomolly.com

Hello Molly is an Australian women's clothing retailer that sells online. The company has headquarters in Sydney, Australia and offices in Los Angeles and Bejing.[1]

History

Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014. [2] The site drops over 100 new clothing releases every week, in attempts to reach a myriad of different styles and identities.

In July of 2018 the company launched a new experimental marketing campaign. At 3 Sydney, Australia universities the company created stands where students could spin a wheel as a chance to win various prizes.[3]

Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.[4]

Hello Molly released its first TV commercial in May, 2018 during the show Love Island.[5]

The brand has received publicity via several models, Emily Ratajkowski was seen wearing a Hello Molly dress in New York City and Jasmine Tookes was pictured wearing a Hello Molly dress on her Instagram[6][7]. Actress Jenna Dewan was also spotted running errands in a Hello Molly dress.[8].

Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in Vogue Australia in April 2018.[9] Similarly in June 2018 a Hello Molly jumpsuit was featured in a Glamour (magazine) article about wedding-guest attire.[10]

References

  1. ^ "About Hello Molly Fashion | An Online Boutique | Hello Molly USA". US Store. Retrieved 2019-01-31.
  2. ^ "On trend: How Ena Hadziselimovic grew her university side-project Hello Molly into a $5 million e-commerce success story". SmartCompany. 2015-04-23. Retrieved 2019-01-31.
  3. ^ "Inside Hello Molly's campus tour strategy: "we have a brand new database" - Ragtrader". www.ragtrader.com.au. Retrieved 2019-02-11.
  4. ^ "Hello Molly is entering a $28.83 billion market - Ragtrader". www.ragtrader.com.au. Retrieved 2019-02-11.
  5. ^ Samios, Zoe (2018-05-28). "Hello Molly celebrates the 'party girls' ritual' in first-ever television ad". Mumbrella. Retrieved 2019-01-31.
  6. ^ "6 Budget-Friendly Brands That, Yes, Even Jennifer Lopez Wears". E! Online. 2018-03-28. Retrieved 2019-02-11.
  7. ^ Wasilak, Sarah (2018-07-21). "Emily Ratajkowski's Ribbed Summer Dress Is Exactly What We Call Body-Conscious, Baby". POPSUGAR Fashion. Retrieved 2019-02-11.
  8. ^ Liao, Marina (2018-06-13). "Jenna Dewan's Summery Dress is Only $67 and Also All I Need in This Life". Marie Claire. Retrieved 2019-02-11. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ Xidias, Angelica (2018-04-10). "Your Vogue Online Shopping Night cheat sheet is here". Vogue.com.au. Retrieved 2019-01-31.
  10. ^ Nast, Condé. "What to Wear to Every Summer Wedding". Glamour. Retrieved 2019-02-11.