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Treehouse TV

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Treehouse TV
CountryCanada
Broadcast areaNationwide
HeadquartersToronto, Ontario
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerYTV Canada, Inc.
(Corus Entertainment)
Sister channelsYTV
Nickelodeon
History
LaunchedNovember 1, 1997; 27 years ago (1997-11-01)
Former namesThe Treehouse
Availability
Streaming media
StackTVInternet Protocol television

Treehouse TV is a Canadian English language specialty channel for preschoolers that was launched on November 1, 1997.[1] Its name comes from YTV's former children's programming block, The Treehouse. The channel is owned by YTV Canada, Inc., a subsidiary of Corus Entertainment.[2]

History

Treehouse was originally a programming block on YTV. It aired weekday mornings until 1998, after which it was replaced with an unhosted block, called "YTV Jr.".

While most hosted blocks had one or two hosts, Treehouse had three PJs (Program Jockeys) and was also co-hosted by The Fuzzpaws, which were stuffed animal puppets. As the name suggests, it was set in a tree house. PJ Katie had her own TV show, called PJ Katie's Farm, where she acted out stories with clay animals.

After the Treehouse block ended, The Fuzzpaws got their own show on YTV Jr. and PJ Katie went on to become Jenny on The Zone (Katie was her middle name; there already was a Jenny with YTV at the time she was a PJ[citation needed]). The name YTV Jr. was later dropped; however, there was still children's programming shown at the time, but there was no special name given to it.

Lawsuit

On July 19, 2019, Nelvana Enterprises and Corus Entertainment filed a copyright infringement lawsuit against a medical marijuana dispensary chain, known as "Treehouse Dispensary", alleging the chain "wilfully copied and is using a confusing similar imitation" of the Treehouse TV logo. An attorney for the dispensary contested the claims and said that the business "categorically denies that its logo infringes on any existing trademarks in the United States."[3][4] Corus won the lawsuit through a default judgment the following December.[5]

Programming

Main article: List of programs broadcast by Treehouse TV

Video on demand services

In March 2005, Corus Entertainment began offering a video on demand service called Treehouse On Demand to cable providers such as Rogers Cable and Cogeco, delivering content from Treehouse TV.[6] It is offered as a free service to customers who subscribe to each providers digital cable service. Some providers such as SaskTel offer it as a standalone premium subscription service. Between June 2015 and May 2019, Corus operated TreehouseGO, a TV Everywhere service available on iOS and Android devices.[7][8]

In 2011, Corus launched a standalone subscription video on demand service for iOS.[9] It was later rebranded to Treehouse Classic before a 2016 revamp dropped the "Classic" branding.[10]

Treehouse Direct

Treehouse Direct is a multilingual YouTube service that specializes in various animated and live action series, including those from Nelvana, another division of Corus Entertainment, along with select Nickelodeon series. It is dubbed in many different languages and split into different channels, such as Spanish and Portuguese, unlike the TV channel.

International distribution

  • Jamaica - distributed on Flow Cable systems.
  • The Bahamas - distributed on Cable Bahamas systems.

See also

References

  1. ^ Canadian ‘prodcos’ tot TV talent perks up preschool market Retrieved on March 29, 2018
  2. ^ "Ownership Chart 32b" (PDF). Retrieved March 28, 2014.
  3. ^ "Canadian animation studio Nelvana sues Oklahoma dispensary over logo". BNN Bloomberg. Bell Media. Associated Press. July 25, 2019. Retrieved July 26, 2019.
  4. ^ Samantha Vicent (July 23, 2019). "Child entertainment firm sues Oklahoma marijuana dispensary, alleges trademark infringement". Tulsa World. BH Media. Retrieved July 26, 2019.
  5. ^ Lao, David (December 31, 2019). "Canadian studio wins 'Treehouse' logo copyright dispute against Oklahoma cannabis dispensary". Global News. Corus Entertainment. Retrieved January 13, 2020.
  6. ^ "Treehouse Gives Canadian Kids Programming Power". Corus Entertainment (Press release). Toronto. March 4, 2005. Retrieved January 13, 2020.
  7. ^ Bailey, Katie (June 29, 2015). "Corus launches TreehouseGO". Playback. Brunico Communications. Retrieved January 13, 2020.
  8. ^ "Service Update: May 1 - Corus Apps Decommission". Shaw Communications. Retrieved January 13, 2020.
  9. ^ Amber MacArthur (August 15, 2011). "Treehouse video app: Is 10 bucks a month too much?". Right Click. Yahoo! News. Retrieved January 13, 2020.
  10. ^ Getzler, Wendy (September 8, 2016). "Corus debuts refreshed Treehouse App". Kidscreen. Brunico Communications. Retrieved January 13, 2020.
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