Star World Premiere HD
 | This article may require copy editing for grammar, style, cohesion, tone, or spelling. (March 2023) |
| Country | India |
|---|---|
| Broadcast area | India |
| Network | Disney Star |
| Headquarters | Mumbai |
| Programming | |
| Language(s) | English |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | The Walt Disney Company India |
| Sister channels | Star World |
| History | |
| Launched | 24 September 2013 |
| Closed | March 15, 2023 |
Star World Premiere HD is a 24-hour English language television channel, launched on 24 September 2013. Originally supposed to shut down on 30 November 2021, the shutdown of Star World Premiere among some other Disney channels has not taken place yet and delayed until further notice due to the delay of TRAI's new tariff rules.[1] It is owned by Disney Star and Disney Networks Group Asia Pacific, two fully owned subsidiaries of The Walt Disney Company. The channel primarily airs popular shows from the United States along with United Kingdom to appeal to the English-speaking population of India.
History
Star World Premiere was launched in India on 24 September 2013. Broadcasting in HD only, the premium ad-free channel was available only by A la carte pay television.
The channel was launched as a companion to Star World, to air the latest seasons of popular English shows in India within 24 hours of their US telecast. As part of the penetrative marketing strategies for the then new channel, premiere episodes of the latest seasons of shows like Glee, Agents of S.H.I.E.L.D, Sleepy Hollow, The Blacklist etc. were aired in India a day before their US broadcast.[2]
In October 2021, it was reported that Star India's this channel along with Star World (India) (both SD and HD feed) will be shut down on 30 November 2021.[3]
International distribution
Star World Premiere was launched in Sri Lanka in 2015, replacing Star Movies HD. The Sri Lankan market was initially considered to be profitable due to the lack of American programming broadcasters in the country, but the channel was later pulled out of the region due to the lack of viewership.[4]
Programming
The channel mainly aired shows from the US, along with a few popular British series. A few of these shows were later aired in syndication on Star World.
References
- ^ Delhi, Exchange4Media Bureau; November 30; 2021. "Breaking News: Star defers new channel launches till further intimation". www.exchange4media.com. Retrieved 30 November 2021.
{{cite web}}:|last3=has numeric name (help)CS1 maint: numeric names: authors list (link) - ^ Malvania, Urvi (23 September 2013). "Star India set to launch new English GEC, Star World Premiere HD". Business Standard.
- ^ Delhi, BestMediaInfo Bureau; October 16; 2021. "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediaifo.com. Retrieved 16 October 2021.
{{cite web}}:|last3=has numeric name (help)CS1 maint: numeric names: authors list (link) - ^ "TV and Radio Sri Lanka". Facebook.
External links
