Scott Shephard
Scott Shephard | |
|---|---|
| Birth name | Scott Christopher Shephard |
| Born | 19 September 1979 |
| Origin | Exeter, South West, England |
| Occupation | Music Related |
| Years active | 1999- |
Scott C Shephard (born 19/09/1979) is a British music industry executive and consultant. He has worked with artists such as dance act De Nada and Motown Records recording artist Val Young.
Scott got his start in music working for the U.S. and U.K. divisions of Death Row Records, the rap label once home to Dr. Dre, Tupac Shakur and Snoop Dogg.[1] His work marketing releases such as the Dysfunktional Family (soundtrack), led to him becoming personal publicist for artists on the label including Danny Boy, and Jewell.[2]
In 2003, Scott was introduced to music producer DJ Slip of Comptons Most Wanted, which segued into an involvement with Los Angeles, California based record label IV Life Records and Mafia IV Life car club, founded by Ladell Rowles (a.k.a. Del Dog).[3]
Scott was New Media Manager for Dynasty/C.O.B. Records in 2004, a new imprint launched by rapper Crooked I. Alongside Crooked I, Scott designed, marketed and developed platforms such as Dynasty TV, a digital video show that showcased music and events,[4] and WestcoastDynasty.com, a web community which distributed music including the monumental Hip-Hop Weekly series.[5] Crooked I soon became one of the leading faces emerging from musics ‘Digital Era’ and they're innovative marketing strategies were rewarded when music publication VIBE magazine labelled Crooked I and Jay Electronica as ”Internet Guerrillas" on the cover of their August 2008 issue,[6] with an article discussing the Hip-Hop Weekly series and his approach to marketing on the internet. Crooked I mentioned Scott at the end of his song "The Finale (Week 52)".[7] Crooked I is now signed to Eminem's Shady Records as a member of the American hip hop supergroup Slaughterhouse.[8]
In October 2008, Scott was appointed President of Global Music Group Europe, the Europe Division of New York-based record label, Global Music Group.[9] The company purchased historic hip-hop label Death Row Records for $25 million on June 25, 2008.[10]
Sources and references
- ^ Welcome to Death Row Staff
- ^ Interview With Death Row Records R&B Singer Jewell
- ^ SoundClick: IV Life Records - LA's #1 Independent Music Label.
- ^ Crooked I Launches Dynasty TV
- ^ Hip-Hop Weekly era
- ^ August 2008 VIBE Magazine Cover
- ^ Video Crooked I The Finale Hip Hop Weekly
- ^ Eminem Signs Slaughterhouse
- ^ Former Interscope And Warner Bros. Executive Kevin Black Joins Global Music Group
- ^ Global Music Group Acquires Death Row Assets
External links
