Hello Molly
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 | A major contributor to this article appears to have a close connection with its subject. (September 2015) |
 | This article contains promotional content. (June 2015) |
| File:Hello Molly Logo.jpg | |
| Company type | Private |
|---|---|
| Industry | Fashion, Clothing |
| Founded | 2012 |
| Founder | Ena Hadziselimovic |
Number of locations | Sydney, Australia |
| Products | Clothes, shoes, accessories |
| Website | www |
Hello Molly is an Australian-based women’s fashion boutique and online store that focuses on party dresses, as well as dresses, shoes, tops, bottoms and bikinis for everyday wear. Launched in 2012, Hello Molly grew their sales from $500,000 in 2013 to $5.3 million in the 2014 calendar year. The founders now operate a 500 square meter warehouse in Sydney’s Surry Hills.[1]
Hello Molly clothes were featured in fashion magazines such as Vogue[2] and Scenestr.[3]
History
Hello Molly was founded in 2012 by Ena Hadziselimovic and her best friend, whose identity was never revealed to the public. The idea to start an online fashion store came after the friends graduated from college and Hello Molly was initially run from their living room. In only a year, the business developed, requiring the founders to start looking for storage space. “Our growth has been amazing,” notes Hadziselimovic in an interview for The Age, “but we definitely had our troubles, made lots of mistakes, with warehousing we learnt with a lot of trial and error.”
Leadership
One of the founders of Hello Molly fashion, Ena Hadziselimovic appeared in the Australian media multiple times. She was featured as a successful young entrepreneur in the region and her story was covered in Sydney Morning Herald, Business Insider[4] and Smart Company.[5]
References
- ^ James, Caroline. "We grew 1000 per cent in a year". The Age. The Age. Retrieved 30 June 2015.
- ^ Mabel, Amanda. "Five tips for taking the perfect flat lay Instagram photo". Vogue. Vogue. Retrieved 30 June 2015.
- ^ "Say Hello Molly To Your New Sassy Shopping Secret". Scenestr. Scenestr. Retrieved 30 June 2015.
- ^ "18 CEOs explain how they want people to respond to making a mistake at work". Business Insider. Business Insider. Retrieved 30 June 2015.
- ^ Robb, Kirsten. "On trend: How Ena Hadziselimovic grew her university side-project Hello Molly into a $5 million e-commerce success story". Smart Company. Smart Company. Retrieved 30 June 2015.
