Hello Molly
 | |
| Formerly | Hello Molly Fashion |
|---|---|
| Company type | Private |
| Industry | E-commerce, Fashion, Clothing, Shoes |
| Founded | 20 September 2012 |
| Headquarters | Sydney, Australia |
| Products | |
| Website | hellomolly.com |
Hello Molly is an Australian women's clothing retailer that sells online. The company has headquarters in Sydney, Australia and offices in Los Angeles and Beijing.[1]
History
Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014. [2] The site drops over 100 new clothing releases every week, in attempts to reach a myriad of different styles and identities.
In July of 2018 the company launched a new experimental marketing campaign. At 3 Sydney, Australia universities the company created stands where students could spin a wheel as a chance to win various prizes.[3]
Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.[4]
In popular culture
Hello Molly released its first TV commercial in May, 2018 during the show Love Island.[5]
The brand has received publicity via several models, Emily Ratajkowski was seen wearing a Hello Molly dress in New York City and Jasmine Tookes was pictured wearing a Hello Molly dress on her Instagram.[6][7] Actress Jenna Dewan was also spotted running errands in a Hello Molly dress.[8]
Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in Vogue Australia in April 2018.[9] Similarly in June 2018 a Hello Molly jumpsuit was featured in a Glamour (magazine) article about wedding-guest attire.[10]
References
- ^ "About Hello Molly Fashion | An Online Boutique | Hello Molly USA". US Store. Retrieved 31 January 2019.
- ^ "On trend: How Ena Hadziselimovic grew her university side-project Hello Molly into a $5 million e-commerce success story". SmartCompany. 23 April 2015. Retrieved 31 January 2019.
- ^ "Inside Hello Molly's campus tour strategy: "we have a brand new database" - Ragtrader". www.ragtrader.com.au. Retrieved 11 February 2019.
- ^ "Hello Molly is entering a $28.83 billion market - Ragtrader". www.ragtrader.com.au. Retrieved 11 February 2019.
- ^ Samios, Zoe (28 May 2018). "Hello Molly celebrates the 'party girls' ritual' in first-ever television ad". Mumbrella. Retrieved 31 January 2019.
- ^ "6 Budget-Friendly Brands That, Yes, Even Jennifer Lopez Wears". E! Online. 28 March 2018. Retrieved 11 February 2019.
- ^ Wasilak, Sarah (21 July 2018). "Emily Ratajkowski's Ribbed Summer Dress Is Exactly What We Call Body-Conscious, Baby". POPSUGAR Fashion. Retrieved 11 February 2019.
- ^ Liao, Marina (13 June 2018). "Jenna Dewan's Summery Dress is Only $67 and Also All I Need in This Life". Marie Claire. Retrieved 11 February 2019.
- ^ Xidias, Angelica (10 April 2018). "Your Vogue Online Shopping Night cheat sheet is here". Vogue.com.au. Retrieved 31 January 2019.
- ^ Nast, Condé. "What to Wear to Every Summer Wedding". Glamour. Retrieved 11 February 2019.
