Two homoleptic terpyridyl complexes of Ru(II), 1 and Fe(II), 2 were synthesized using a ligand L1 that contained a phenyl spacer between an anthracenyl (An) and a terpyridyl (tpy) moiety. An equilibrated-bichromophoric strategy was adopted to induce photoluminescence in 1 and 2. A glimpse into the excited state photophysical properties of 1 and 2 revealed that 1 exhibited NIR emission at ~700 nm with an excited state lifetime components of 1.33 and 6.52 ns. On the other hand, 2 was found to be non-luminescent. The origin of emission in case of 1 was attributed to the effect of phenyl spacer which rendered the ³An state to be nearly isoenergetic to the emissive ³MLCT state of 1 facilitating ³MLCT-³An equilibrium. This fact was supported by experimental (photocurrent generation) and theoretical (potential energy diagram) evidences.