A descriptive model of stochastic sales response to advertising pulsing policy is presented. The prescribed strategy is the maximizer of a discounted profit ...
scholar.google.com › citations
A Stochastic model of optimal advertising pulsing policy · H. Arsham · Published in Computers & Operations… 1 July 1987 · Business, Computer Science, Mathematics.
The question as to the optimality of advertising pulsing has attracted many researchers over the last half-century. In this paper we specify a market share ...
A Stochastic model of optimal advertising pulsing policy. Computers & Operations Research, Vol. 14, No. 3. Stochastic diffusion models with advertising and ...
This study formulates and solves an advertising pulsation problem for a monopolistic firm using dynamic programming. (DP). The firm aims at maximising ...
Missing: Stochastic | Show results with:Stochastic
The proposed model takes into account decay due to competitive advertising as well as churn due to non-competitive factors. For a competitive market with ...
This study formulates and solves an advertising pulsation problem for a monopolistic firm using dynamic programming (DP). The firm aims at maximising profit ...
A Stochastic Model of Consumer Behavior and Optimal Advertising ...
dl.acm.org › doi › mnsc.28.9.1054
A stochastic consumer behavior model is constructed transforming Nicosia's Nicosia, F. M., 1966. Consumer Decision Processes.
This paper deals with the problem of scheduling optimal advertising policy for a very general class of consumer buying behavior models. To avoid analysis of a ...
https://dblp.org/rec/journals/cor/Arsham87 · Hossein Arsham: A Stochastic model of optimal advertising pulsing policy. Comput. Oper. Res. 14(3): 231-239 (1987).