This study examines the relationships affecting CRM practices and their eventual effect on a business' performance. The results of a survey suggest that ...
Aug 25, 2015 · This study explores the linkage between CRM technology adoption and B2B relationships. CRM technology adoption is considered as a possible antecedent to ...
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How does CRM affect business performance?
What is the effect of customer relationship management adoption in business to business markets?
Mar 28, 2023 · The right CRM system can drive sales performance, enhance efficiency and streamline processes, aid in understanding customer behavior, increase profitability.
CRM effectiveness affects firm performance, and CRM effectiveness mediates the effect of CRM practices (marketing programs) on firm performance. Hence, the ...
The results showed that implementing CRM has a significant and positive influence on the RM effect, positively affecting business performance for both hotels ...
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Jun 9, 2023 · The results of the study suggest that CRM positively affects customer satisfaction, and that customer satisfaction has a significant mediating ...
This study presents a meta-analysis of empirical studies to systematically explore the relationship between CRM systems and sales performance. The research ...
This study shows that customer relationship management has significant effect on the customer satisfaction and both variables have positive relation.
They found that themain positive outcomes of CRM implementation refer to: customer experience, customer relationship development, customer attraction rate, ...
May 13, 2023 · Through collecting secondary data, the direct and indirect effects of CRM resources and capabilities on business performance are examined ...
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