Results suggest that increased level of interactivity on a Web site have positive effects on user's perceived satisfaction, effectiveness, efficiency, value, ...

This research investigates the effects of interactivity level on Web user's attitude toward commercial Web sites.

Results suggest that increased level of interactivity on a Web site have positive effects on user's perceived satisfaction, effectiveness, efficiency, value, ...

The research reveals a higher positive impact of interactive websites vs. non-interactive websites, and compares computer use to mobile devices.

Web interactivity was significantly correlated with user enjoyment, positive attitudes, and desirable behavioral intentions.

Results of this study showed a positive impact of perceived interactivity on both attitude and memory.

An empirical study was conducted to examine the relationship between perceived interactivity and attitude toward Website. Findings indicate that users' ...

It is suggested that across studies, web interactivity was significantly correlated with user enjoyment, positive attitudes, and desirable behavioral ...

Mar 27, 2017 · Results from this research confirmed that web interactivity could lead to increased user enjoyment, positive attitudes, and as well as favorable ...

The purpose of this research is to reconcile seemingly inconsistent findings regarding the effects of interactivity on communication outcomes such as attitude ...