This study develops a research model to explore how customers learn from the SCCs to influence their uncertainty in shopping experience, and thus improve ...
In this study, based on the social learning theory, the authors develop a research model to explore how customers learn from the SCCs to influence their ...
In this study, based on the social learning theory, the authors develop a research model to explore how customers learn from the SCCs to influence their ...
Jan 1, 2017 · In this study, based on the social learning theory, the authors develop a research model to explore how customers learn from the SCCs to influence their ...
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The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this ...
Customers' purchase decision-making process in social ...
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This study distinguishes the different roles of three social commerce components on customers' decision process.
Enhancing the Decision Quality through Learning from the Social Commerce Components · 来自国家科技图书文献中心. 作者. A Chen，Y Lu，S Gupta. 摘要. The adoption of ...
The study concluded that social commerce constructs in the form of learning from forums and communities, learning from ratings and reviews, and learning ...
Sep 11, 2018 · 陈爱辉,Chen Aihui,天津大学教师个人主页系统, Enhancing the Decision Quality through Learning from the Social Commerce Components.
May 15, 2020 · This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce.