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Sep 9, 2016 · Our mechanism to model social network effects processes the influence from neighbors as an additional attribute of the product. Under this ...
We construct a genetic algorithm to solve this computationally challenging (NP-Hard) problem and show that ignoring social network effects in the design phase ...
We construct a genetic algorithm to solve this computationally challenging (NP-Hard) problem and show that ignoring social network effects in the design phase ...
Integrating social network effects in the share-of-choice problem · A framework for analyzing influencer marketing in social networks : selection and scheduling ...
We construct a genetic algorithm to solve this computationally challenging (NP-Hard) problem and show that ignoring social network effects in the design phase ...
In this thesis, we study three problems in the product design and diffusion context by integrating such social network effects where influence takes place over ...
Integrating Social Network Effects in the Share-of-Choice Problem, with Dilek Gunnec, Decision Sciences, 48(6), 1098-1131, 2017. Approximate Robust ...
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Feb 25, 2014 · Their working paper, "Integrating Social Network Effects in the Share-of-Choice Problem" could guide marketers in mining a social network to ...
In this paper we develop discrete choice models that incorporate formal social network structures into the choice set formation process in a two-stage random ...
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This research presents a framework based on a prediction model that facilitates communication between business and their consumers for marketing purpose ...