Experimental results reveal that keyword spreading is generally convenient (or non-damaging) to all parties involved. Download to read the full chapter text ...
On the Benefits of Keyword Spreading in. Sponsored Search Auctions: An Experimental. Analysis. M. Budinich1. B. Codenotti2. F. Geraci2. M. Pellegrini2. 1 ...
Experimental results reveal that keyword spreading is generally convenient (or non-damaging) to all parties involved. ResearchGate Logo. Discover the world's ...
... On the benefits of keyword spreading in sponsored search auctions: an experimental analysis, Institute for. Informatics and Telematics of CNR, TR IIT-10/2009 ...
An experimental benchmark is described that, through large scale realistic simulations, allows us to pin-point the potential benefits/drawbacks of keyword ...
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On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis · Author(s): · Michele Budinich · Bruno Codenotti · Filippo Geraci ...
On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis by Michele Budinich, Bruno Codenotti, Filippo Geraci,
On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis. Bundinich M;Codenotti B;Geraci F;Pellegrini M. 2009. Scheda breve ...
This paper presents an overarching framework for keyword decisions that highlights the touchpoints in search advertising management.
On the Benefits of Keyword Spreading in Sponsored Search. Auctions: An Experimental ... An analysis of alternative slot auction designs for sponsored search.