This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption.
This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption.
Oct 22, 2024 · Khan (2017) identifies four primary motivations for consuming YouTube content: seeking information, providing information, social interaction, ...
This study explores how video characteristics and social endorsement cues provided by audience members might influence user engagement with online science ...
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This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption.
This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption.
Social media engagement: What motivates user participation and consumption on YouTube? ... Digital influencers, social power and consumer engagement in social ...
Jan 11, 2017 · This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption.
Khan, M. L. (2017). Social Media Engagement What Motivates User Participation and Consumption on Youtube Computers in Human Behavior, 66, 236-247.
This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption.