Aug 1, 2019 · This paper describes what we call the cognitive regard gift type, a particular kind of gift that helps build social capital in strategic client- ...
How should vendors do so? We argue one way is via the strategic distribution of gifts. This research unpacks one particularly effective gift type- the gift of ...
Bibliographic details on Strategic Gift Giving in Vendor Relationships: The Gift of Cognitive Regard.
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For corporate gifting, brands can use culturally mixed gifts to build stronger customer relationships by promoting cultural sensitivity (Cruz et al., 2024).
Oct 22, 2024 · The terms gift and gifting are rarely formally defined, but are associated with something given without receiving payment, often in the expectation of ...
This study recognizes the complexity of the IT offshoring relationship and examines social exchange factors difficult to address in contracts, ...
Dec 8, 2020 · A unique journey on finding out which of 5 unique procurement traits suits your colleagues and the ideal procurement gifting guide for every one of them.
Giving gifts can be a powerful way to improve customer loyalty by recognizing those important relationships with appreciation and gratitude.
Missing: Vendor Regard.
Can gifts really hurt productive work or business relationships? Today we are diving into the topic of corporate gifts to avoid!
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Corporate gift giving is serious business. As part of a well-considered program, it can help establish or enhance critical relationships.