Specifically, emoticons used in a negative eWOM message have a stronger effect on recipients' empathy, trust, and, consequently, perceptions of eWOM persuasiveness than emoticons used in a positive eWOM message.
the persuasive impact of emoticons in online word-of-mouth communication
aisel.aisnet.org › pacis2016
The present research proposes a conceptual framework to examine the effect of emoticons on online WOM persuasion. Using a laboratory experiment, we demonstrate ...
Jun 27, 2016 · Drawing on the literatures on empathy, persuasion, and computer-mediated communication, we propose that emoticons enhance recipients' empathy ...
Emoticons can increase eWOM persuasiveness through the mediating effects of enhanced recipient empathy and trust toward the sender.
Emotional expressions are ubiquitous in electronic word-of-mouth (eWOM) communication, but their effect on eWOM persuasiveness and the underlying mechanisms ...
Oct 22, 2024 · Specifically, the persuasive effect of emoticons occurs for both positive and negative eWOM when recipients and senders are close to each other.
People also ask
How emoticons are an important part of online communication?
What is the importance of emoticons in communication?
What is the role of emojis in digital communication?
How emoticons help to increase social presence in computer mediated communication?
Jun 27, 2016 · The present research proposes a conceptual framework to examine the effect of emoticons on online WOM persuasion.
Results from a field experiment and a series of online experiments show that emoticons can increase eWOM persuasiveness through the mediating effects of ...
Let's face it: When and how facial emojis increase the persuasiveness ...
link.springer.com › article
Mar 27, 2023 · Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the persuasive consequences of this phenomenon remain unclear ...
Study on the persuasive power of emoticons in electronic word-of-mouth communication on social networking services · Open practice resources · New feature!