It stars Topher Grace (“That ‘70s Show,” “Spider-Man 3” and “Valentine’s Day"), Mary Elizabeth Winstead (“Abraham Lincoln: Vampire Hunter,” “Scott Pilgrim vs. The World”), and Matthew Gray Gubler (“500 Days of Summer”, “Life Aquatic with Steve Zissou”).

Because Alex's appearance changes every day, all fans – male or female – were summoned to audition for the lead role of Alex. This underlying social component provides the audience with an opportunity to engage and star alongside Hollywood big shots. Audience members also play Alex throughout the experience on his Facebook timeline, via photos and videos, adding to his narrative every step of the way. This charming series is a branded content piece for the Toshiba Portégé Ultrabook™ with Intel inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship.