… understanding who has the influence, what they do with it, the dynamics that exist between
… , and which provided the basis for the measure of influence we term the Cialdini test. And we …

… influencer is affected by both (1) the influence type used by the influencer to achieve the
target's compliance and (2) the … from the behavior adopted by the target in compliance with that …

… years, the … influencers to promote their brands, so the influencers share sponsored content
with their followers. Although most of the brands prefer to work with YouTube influencers, the …

… a broader understanding of the inherent benefits and threats of … that enables a firm to
leverage influencer resources (eg, follower … with select influencers and through the influencers’ …

… how the specific constellation of ethical issues in the influencer industry levels out the …
a broad perspective on influencer industry ethics that positions influencer communication at …

… into the rise of virtual social media influencers and identify the significant theories governing
virtual influencers’ (… Studies on VI being scarce in marketing literature, the authors attempt to …

… more intensive use of the Internet for the sale and promotion … the use, effectiveness and
future of the influencer marketing. Keywords: Influencer marketing; Internet promotion; Influencer …

… More specifically, it is proposed that the influencer's promotion of products that are more, or
… ' attitudes toward the influencer and their perceptions of the credibility of the influencer which, …

… in the influencer economy – one that operates at multiple, often overlapping levels. First, the
… But influencers’ individual disclosures were often entangled with their social identities (eg, …

… the influencer industry’s formative years in the United States. I track its development from a
haphazard group of creative people scrambling for work in the face of the … I contextualize the …