What’s new in Google Ad Manager

Release notes for October 21, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

Report and Optimize

New video sell-through insights card

You can now view historic and forecast data for video sell-through on your Overview Home dashboard. The "Video sell-through" data card provides an overview of your reserved and available inventory, helping you track sell-through and discover additional ad opportunities. For details, explore the video sell-through data card

Gain competitive insights with Peer Benchmarks (Beta)

Want to see how your network performance stacks up against similar publishers? Peer Benchmarks, now in Beta, lets you compare key metrics like revenue, CPM, and impressions with a relevant peer set. See if performance changes are unique to your inventory or part of a broader trend. Explore detailed breakdowns and expandable charts to gain deeper insights. To learn more, visit View and configure peer benchmarks (Beta).

Export your Interactive Reports (Beta)

In addition to CSV files, Ad Manager now lets you export your interactive reports directly to Google Sheets and Microsoft Excel formatted downloads for off-platform manipulation and sharing. Learn more about exporting reports.

 

Coming soon

Data Transfer access to be managed through Ad Manager roles

We're making it easier to manage Data Transfer permissions. Soon, you'll be able to control access directly through Ad Manager user roles, eliminating the need to manage Google Groups. Network Administrators will automatically have the new "Read data transfer files" permission enabled. For other roles, an administrator will need to enable and assign this permission. Stay tuned for more updates on this simplified access to Data Transfer.

Take control of your workflow with customizable workspaces
Customizable workspaces in Google Ad Manager let you create up to five personalized workspaces with the data and settings most important to you, streamlining your workflow and boosting efficiency. This will help organize information in ways that make sense for your workflow, like having separate workspaces for video inventory and app inventory. Once launched, you’ll find the customizable workspace on your Ad Manager Home page.

Bulk category mapping for Publisher provided signals (PPS)
To help you identify unmapped key-value pairs and audience segments with the highest volume of 30 day ad opportunities, the PPS bulk category mapping tab helps streamline the mapping process for PPS content and audience taxonomies. Learn more about PPS.

 

 

See previous release notes

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