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{{Short description|Indonesian fast food chain with Japanese style}}
{{Cleanup bare URLs|date=August 2022}}
{{Use dmy dates|date=February 2016}}
{{Use dmy dates|date=February 2016}}
{{Infobox company
{{Infobox company
| name = HokBen
| name = PT Eka Bogainti
| trade_name = HokBen
| logo =
| logo =
| type = ''Franchise''
| type = [[Privately held company|Private]]
| location = [[Jakarta]], Indonesia
| location = [[Jakarta]], [[Indonesia]]
| key_people =
| key_people = Paulus Arifin ([[Chief Executive Officer|CEO]])
| founded = {{Start date and age|1985|mf=y}}
| founded = {{Start date and age|1985|04|18|df=y}}
| industry = Restaurant (Restoran)
| industry = [[Foodservice]]
| products = Japanese Fastfood
| products = [[Japanese cuisine|Japanese]]-[[Fashion|style]] [[fast food]]
| homepage = [http://www.hokben.co.id www.hokben.co.id] (index of/)
| homepage = [http://www.hokben.co.id www.hokben.co.id]
| }}
| }}


[[File:Hoka Hoka Bento Sabang.jpg|thumb|right|270px|One of the Hoka Hoka Bento restaurants in Jalan Sabang, Jakarta]]
[[File:Hoka Hoka Bento Sabang.jpg|thumb|right|270px|HokBen outlet on Jalan Sabang, Jakarta with the old Hoka Hoka Bento logo]]
[[File:HokBen Majapahit Semarang 2.jpg|thumb|HokBen Majapahit Semarang 2, with the new HokBen logo]]


'''HokBen''' (was known as '''Hoka Hoka Bento''') is a [[Japanese cuisine|Japanese]] [[fast food]] chain of restaurants based in [[Jakarta]], Indonesia. Their chain of restaurants today spread across [[Java]] and [[Bali]]. The name ''Hoka Hoka Bento'' is derived from Japanese language which means "steaming [[bento]]" (Japanese meal in a package).
'''PT Eka Bogainti''', [[trade name|trading as]] '''HokBen''' (formerly known as '''''Hoka Hoka Bento'''''), is an Indonesian chain of restaurants that serves mainly [[Japanese cuisine|Japanese]]-style [[fast food]]. Headquartered in the [[Jakarta]] capital region, the chain of restaurants span nationwide across the Indonesian islands of [[Java]], [[Bali]], [[Kalimantan]], [[Sulawesi]], and [[Sumatra]].

== Nomenclature ==
''HokBen'' is a [[portmanteau word]] derived from an early name of the brand, ''Hoka Hoka Bento'', which literally means "steaming {{lang|ja|[[bento]]}} (Japanese-style takeaway served in box)" in [[Japanese language|Japanese]]. It was originally named that way to attract the Japanese expats and the Japanese-enthusiasts in Indonesia.


==History==
==History==
[[File:Mall culture jakarta45.jpg|thumb|right|Hoka Hoka Bento's employee]]


Established on 18 April 1985 in Kebon Kacang, Jakarta, under PT. Eka Bogainti by [[Hendra Arifin]],<ref>{{Cite web |url=http://www.ciputraentrepreneurship.com/makanan/hendra-arifin-sang-pemilik-hokben |title=Ciputra Entrepreneurship Hendra Arifin, Sang Pemilik Hokben |access-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315072324/http://www.ciputraentrepreneurship.com/makanan/hendra-arifin-sang-pemilik-hokben |archive-date=15 March 2014 |url-status=dead }}</ref> HokBen is the largest Japanese fast food chain in Indonesia. Although they serve Japanese fast food, the ownership,<ref>[http://indocashregister.com/2009/05/31/ternyata-hoka-hoka-bento-100-milik-orang-indonesia-toh/ Ternyata Hoka Hoka Bento 100% Milik Orang Indonesia Toh….]</ref> management and cook are entirely Indonesian. There is no Japanese involvement in the business.
Established on 18 April 1985 in [[Kebon Kacang, Tanah Abang|Kebon Kacang]], [[Jakarta]], under PT. Eka Bogainti by Hendra Arifin,<ref>{{Cite web |url=http://www.ciputraentrepreneurship.com/makanan/hendra-arifin-sang-pemilik-hokben |title=Ciputra Entrepreneurship Hendra Arifin, Sang Pemilik Hokben |access-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315072324/http://www.ciputraentrepreneurship.com/makanan/hendra-arifin-sang-pemilik-hokben |archive-date=15 March 2014 |url-status=dead }}</ref> HokBen became the largest Japanese-style fast food chain in Indonesia. Although they serve Japanese-style fast food, the ownership,<ref>{{Cite web |url=http://indocashregister.com/2009/05/31/ternyata-hoka-hoka-bento-100-milik-orang-indonesia-toh/ |title=Ternyata Hoka Hoka Bento 100% Milik Orang Indonesia Toh…. |access-date=7 September 2011 |archive-date=10 August 2011 |archive-url=https://web.archive.org/web/20110810113532/http://indocashregister.com/2009/05/31/ternyata-hoka-hoka-bento-100-milik-orang-indonesia-toh/ |url-status=dead }}</ref> management and cooks are entirely Indonesian.<ref>{{cite news| url = https://coconuts.co/jakarta/news/garuda-indonesia-serving-japanese-fast-food-hokben-in-business-class-sparks-debate-online/| title = Garuda Indonesia serving Japanese fast food HokBen in business class sparks debate online| date = July 5, 2019 | work = Coconuts }}</ref> There is no Japanese involvement in the business.<ref>{{cite news| url = https://www.thejakartapost.com/travel/2018/11/29/garuda-to-serve-hokben-on-limited-domestic-flights.html| title = Garuda to serve HokBen on limited domestic flights| date = November 30, 2018 | work = Jakarta Post }}</ref>


In April 2008, the firm had 98 outlets.<ref>http://www.hokahokabento.co.id/?mod=aboutus&opt=vwSub&cid=2&id=1</ref> As of April 2010, there were around 120 outlets, with expansion planned to other Indonesian cities in Central Java, Yogyakarta and Bali.<ref>{{Cite web |url=http://www.tribunjabar.co.id/read/artikel/18989/hoka-hoka-bento-rambah-pasar-luar-jawa |title=Archived copy |access-date=7 October 2010 |archive-url=https://web.archive.org/web/20100615072851/http://tribunjabar.co.id/read/artikel/18989/hoka-hoka-bento-rambah-pasar-luar-jawa |archive-date=15 June 2010 |url-status=dead }}</ref><ref>{{Cite web |url=http://www.halojepang.com/berita-utama/200-pt-eka-bogainti-resmikan-2-gerai-baru-hoka-hoka-bento-di-bali |title=Halo Jepang |access-date=7 September 2011 |archive-url=https://web.archive.org/web/20120331172737/http://www.halojepang.com/berita-utama/200-pt-eka-bogainti-resmikan-2-gerai-baru-hoka-hoka-bento-di-bali |archive-date=31 March 2012 |url-status=dead }}</ref> Today, Hoka Hoka Bento has 141 restaurant chains in [[Java]] and [[Bali]].
In April 2008, the firm had 98 outlets.<ref>http://www.hokahokabento.co.id/?mod=aboutus&opt=vwSub&cid=2&id=1 {{dl|date=July 2024}}</ref> As of April 2010, there were around 120 outlets, with expansion planned to other Indonesian cities in [[Central Java]], [[Special Region of Yogyakarta|Yogyakarta]] and Bali.<ref>{{Cite web |url=http://www.tribunjabar.co.id/read/artikel/18989/hoka-hoka-bento-rambah-pasar-luar-jawa |title=.:: Hoka Hoka Bento Rambah Pasar Luar Jawa &#124; Tribun Jabar Online :: |access-date=7 October 2010 |archive-url=https://web.archive.org/web/20100615072851/http://tribunjabar.co.id/read/artikel/18989/hoka-hoka-bento-rambah-pasar-luar-jawa |archive-date=15 June 2010 |url-status=dead }}</ref><ref>{{Cite web |url=http://www.halojepang.com/berita-utama/200-pt-eka-bogainti-resmikan-2-gerai-baru-hoka-hoka-bento-di-bali |title=Halo Jepang |access-date=7 September 2011 |archive-url=https://web.archive.org/web/20120331172737/http://www.halojepang.com/berita-utama/200-pt-eka-bogainti-resmikan-2-gerai-baru-hoka-hoka-bento-di-bali |archive-date=31 March 2012 |url-status=dead }}</ref> Today{{when|date=October 2023}}, HokBen has 141 restaurant chains in [[Java]] and [[Bali]].


==Products==
==Products==
[[File:Hoka Hoka Bento Interior.jpg|thumb|right|Restaurant interior]]
[[File:HokBen fX Sudirman.jpg|thumb|right|Restaurant interior]]


HokBen serves various Japanese fast food. However, unlike the common ordering and serving method in most fast food restaurants, HokBen's serving arrangement is set similar to a highschool [[cafeteria]] where customers move along the line with a tray to collect their dishes. Their menu comprises both set meals and [[à la carte]] dishes.<ref>{{Cite web|url=https://www.hokben.co.id/menu|title=HokBen|website=www.hokben.co.id|language=en|access-date=2017-11-06}}</ref> Although they define themselves as a Japanese restaurant, most of the food served have been adapted to suit Indonesians' taste.<ref>{{Cite web|url=https://www.tripadvisor.com.sg/ShowUserReviews-g294229-d6173190-r300197226-Hoka_Hoka_Bento_Gambir-Jakarta_Java.html|title=Japanese Bento with indonesian taste - Review of Hoka Hoka Bento - Gambir, Jakarta, Indonesia - TripAdvisor|website=www.tripadvisor.com.sg|access-date=2017-11-06}}</ref> Examples of the change include stronger flavour compared to authentic Japanese food as well as the addition of [[sambal]] to cater to Indonesians' preference for spicy food.
HokBen serves various Japanese fast food. However, unlike the common ordering and serving method in most fast food restaurants, HokBen's serving arrangement is set similar to a high school [[cafeteria]] where customers move along the line with a tray to collect their dishes. Their menu comprises both set meals and [[à la carte]] dishes.<ref>{{Cite web|url=https://www.hokben.co.id/menu|title=HokBen|website=www.hokben.co.id|language=en|access-date=2017-11-06}}</ref> Although they define themselves as a Japanese restaurant, most of the food served have been adapted to suit Indonesians' taste.<ref>{{Cite web|url=https://www.tripadvisor.com.sg/ShowUserReviews-g294229-d6173190-r300197226-Hoka_Hoka_Bento_Gambir-Jakarta_Java.html|title=Japanese Bento with indonesian taste - Review of Hoka Hoka Bento - Gambir, Jakarta, Indonesia - TripAdvisor|website=www.tripadvisor.com.sg|access-date=2017-11-06}}</ref> Examples of the change include stronger flavor compared to authentic Japanese food as well as the addition of [[sambal]] to cater to Indonesians' preference for spicy food.


[[File:Hoka Hoka Bento Bento Special 4.jpg|thumb|right|Hoka Hoka Bento meal set]]
[[File:Hoka Hoka Bento Bento Special 4.jpg|thumb|right|HokBen set meal]]
HokBen offers a kids' meal package called "Kidzu Bento" which includes toys. They are also able to accommodate for children's birthday parties in their restaurants.<ref>{{Cite web|url=https://www.hokben.co.id/special_offer/detail/kidzu-bento-battle-of-unibot|title=HokBen|website=www.hokben.co.id|language=en|access-date=2017-11-06}}</ref> The logo and toys offered are based on Hoka Hoka Bento characters.
HokBen offers a kids' meal package called "Kidzu Bento" which includes toys. They are also able to accommodate for children's birthday parties in their restaurants.<ref>{{Cite web|url=https://www.hokben.co.id/special_offer/detail/kidzu-bento-battle-of-unibot|title=HokBen|website=www.hokben.co.id|language=en|access-date=2017-11-06}}</ref> The logo and toys offered are based on Hoka Hoka Bento characters.


==Mascot==
==Mascot==
The mascots of HokBen are a pair of adolescent characters named Taro (boy) and Hanako (girl).<ref>{{Cite news|url=http://lifestyle.kompas.com/read/2012/09/04/15333151/~Etalase~Produk%20Baru|title=Paket Baru Bento Anak - Kompas.com|last=Media|first=Kompas Cyber|work=KOMPAS.com|access-date=2017-11-06|language=id}}</ref> Both characters appear in the restaurant's logo.
The mascots of HokBen are a pair of adolescent characters named Taro (boy) and Hanako (girl).<ref>{{Cite news|url=http://lifestyle.kompas.com/read/2012/09/04/15333151/~Etalase~Produk%20Baru|title=Paket Baru Bento Anak - Kompas.com|last=Media|first=Kompas Cyber|work=KOMPAS.com|access-date=2017-11-06|language=id}}</ref> Both characters appear in the restaurant's logo. It is also used in Japan by New Life Hot Food's.

==See also==
* [[List of Japanese restaurants]]


==References==
==References==
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[[Category:Japanese restaurants]]
[[Category:Japanese restaurants]]
[[Category:Fast-food chains of Indonesia]]
[[Category:Fast-food chains of Indonesia]]
⚫
[[Category:Restaurants in Indonesia]]
[[Category:Fast-food franchises]]
[[Category:Fast-food franchises]]
[[Category:Restaurants established in 1985]]
[[Category:Restaurants established in 1985]]
[[Category:1985 establishments in Indonesia]]
[[Category:Indonesian companies established in 1985]]
[[Category:Indonesian brands]]
[[Category:Indonesian brands]]
⚫
[[Category:1985 establishments in Indonesia]]

Latest revision as of 02:10, 19 July 2024

PT Eka Bogainti
HokBen
Company typePrivate
IndustryFoodservice
Founded18 April 1985; 39 years ago (1985-04-18)
HeadquartersJakarta, Indonesia
Key people
Paulus Arifin (CEO)
ProductsJapanese-style fast food
Websitewww.hokben.co.id
HokBen outlet on Jalan Sabang, Jakarta with the old Hoka Hoka Bento logo
HokBen Majapahit Semarang 2, with the new HokBen logo

PT Eka Bogainti, trading as HokBen (formerly known as Hoka Hoka Bento), is an Indonesian chain of restaurants that serves mainly Japanese-style fast food. Headquartered in the Jakarta capital region, the chain of restaurants span nationwide across the Indonesian islands of Java, Bali, Kalimantan, Sulawesi, and Sumatra.

Nomenclature

[edit]

HokBen is a portmanteau word derived from an early name of the brand, Hoka Hoka Bento, which literally means "steaming bento (Japanese-style takeaway served in box)" in Japanese. It was originally named that way to attract the Japanese expats and the Japanese-enthusiasts in Indonesia.

History

[edit]

Established on 18 April 1985 in Kebon Kacang, Jakarta, under PT. Eka Bogainti by Hendra Arifin,[1] HokBen became the largest Japanese-style fast food chain in Indonesia. Although they serve Japanese-style fast food, the ownership,[2] management and cooks are entirely Indonesian.[3] There is no Japanese involvement in the business.[4]

In April 2008, the firm had 98 outlets.[5] As of April 2010, there were around 120 outlets, with expansion planned to other Indonesian cities in Central Java, Yogyakarta and Bali.[6][7] Today[when?], HokBen has 141 restaurant chains in Java and Bali.

Products

[edit]
Restaurant interior

HokBen serves various Japanese fast food. However, unlike the common ordering and serving method in most fast food restaurants, HokBen's serving arrangement is set similar to a high school cafeteria where customers move along the line with a tray to collect their dishes. Their menu comprises both set meals and à la carte dishes.[8] Although they define themselves as a Japanese restaurant, most of the food served have been adapted to suit Indonesians' taste.[9] Examples of the change include stronger flavor compared to authentic Japanese food as well as the addition of sambal to cater to Indonesians' preference for spicy food.

HokBen set meal

HokBen offers a kids' meal package called "Kidzu Bento" which includes toys. They are also able to accommodate for children's birthday parties in their restaurants.[10] The logo and toys offered are based on Hoka Hoka Bento characters.

Mascot

[edit]

The mascots of HokBen are a pair of adolescent characters named Taro (boy) and Hanako (girl).[11] Both characters appear in the restaurant's logo. It is also used in Japan by New Life Hot Food's.

References

[edit]
  1. ^ "Ciputra Entrepreneurship Hendra Arifin, Sang Pemilik Hokben". Archived from the original on 15 March 2014. Retrieved 15 March 2014.
  2. ^ "Ternyata Hoka Hoka Bento 100% Milik Orang Indonesia Toh…". Archived from the original on 10 August 2011. Retrieved 7 September 2011.
  3. ^ "Garuda Indonesia serving Japanese fast food HokBen in business class sparks debate online". Coconuts. 5 July 2019.
  4. ^ "Garuda to serve HokBen on limited domestic flights". Jakarta Post. 30 November 2018.
  5. ^ http://www.hokahokabento.co.id/?mod=aboutus&opt=vwSub&cid=2&id=1 [dead link]
  6. ^ ".:: Hoka Hoka Bento Rambah Pasar Luar Jawa | Tribun Jabar Online ::". Archived from the original on 15 June 2010. Retrieved 7 October 2010.
  7. ^ "Halo Jepang". Archived from the original on 31 March 2012. Retrieved 7 September 2011.
  8. ^ "HokBen". www.hokben.co.id. Retrieved 6 November 2017.
  9. ^ "Japanese Bento with indonesian taste - Review of Hoka Hoka Bento - Gambir, Jakarta, Indonesia - TripAdvisor". www.tripadvisor.com.sg. Retrieved 6 November 2017.
  10. ^ "HokBen". www.hokben.co.id. Retrieved 6 November 2017.
  11. ^ Media, Kompas Cyber. "Paket Baru Bento Anak - Kompas.com". KOMPAS.com (in Indonesian). Retrieved 6 November 2017.
[edit]
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