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{{short description|Brand of popcorn}}
'''Butterkist''' is the [[United Kingdom]]'s best-selling brand of [[popcorn]],<ref>[http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article3021302.ece Cadbury pops out of Butterkist] The Sunday Times - 9 December 2007</ref> with around 40% of the £90 million market.<ref name="TGT1">[http://www.grocerytrader.co.uk/News/May_2006/G_Butterkist.html The Interview - Butterkist popcorn - a great taste of Americana, made in Great Britain] The Grocery Trader - May 2006</ref>
{{Use dmy dates|date=February 2019}}
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[[Image:Butterkist fp edit.png|thumb|]]


{{Infobox company
⚫
| logo = Butterkist fp edit.png
| image = Butterkist "Tasty Sweet Popcorn".jpg
| former_name = Butter-Kist
| industry = Food
| founded = 1914
| founder = Fred Hoke and James Holcomb
| hq_location = [[Pontefract]], [[England]], [[United Kingdom]]
| owner = [[KP Snacks]]
}}

'''Butterkist''' is a brand of [[popcorn]] owned by [[KP Snacks]]. It is the [[United Kingdom]]'s best-selling brand of popcorn.<ref>{{cite web |title=Sales value of leading popcorn brands in the United Kingdom (UK) in 2016 |url=https://www.statista.com/statistics/614695/sales-value-of-popcorn-brands-uk/ |website=statista.com |access-date=8 April 2023}}</ref>
==History==
==History==
In 1914, Fred Hoke and James Holcomb begin to sell popcorn machines in [[Kentucky]], [[United States]] under the brand of '''Butter-Kist.''' As their business developed, vendors began buying popcorn machines and the brand began to spread.<ref name="History">[http://www.butterkist.co.uk/EN/Butterkist/History/ Butterkist history]</ref> In 1938 Butter-Kist machines made their way to the UK via an unknown route, developing the brand as in the United States through sales to [[movie theater|cinema]] audiences. During [[World War II]], the brand developed quickly, thanks to the many [[United States Army]] personnel stationed in the UK ready for the invasion of Europe.
In 1914, Fred Hoke and James Holcomb began to sell popcorn machines in [[Kentucky]], [[United States]] under the brand of '''Butter-Kist.''' As their business developed, vendors began buying popcorn machines and the brand began to spread.<ref name="History">{{Cite web |url=http://www.butterkist.co.uk/EN/Butterkist/History/ |title=Butterkist history |access-date=9 December 2007 |archive-date=18 December 2007 |archive-url=https://web.archive.org/web/20071218112121/http://www.butterkist.co.uk/en/Butterkist/History |url-status=dead }}</ref> In 1938 Butter-Kist machines made their way to the UK via an unknown route, developing the brand as in the United States through sales to [[movie theater|cinema]] audiences. During [[World War II]], the brand developed quickly, thanks to the many [[United States Army]] personnel stationed in the UK ready for the invasion of Europe.

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After the Second World War, Craven Keiller developed a factory in [[York]] to sell '''Butterkist''' branded popcorn direct to cinema chains. As many items were rationed in the UK post the Second World War, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950s and 1980s, by 1998 sales were on another downturn and Craven Keiller sold the brand to [[Cadbury Trebor Bassett]], which in 2000 merged the brand into its [[Monkhill Confectionery]] subsidiary and moved production to [[Pontefract]], [[West Yorkshire]].<ref>[http://findarticles.com/p/articles/mi_m0DQA/is_2001_Nov_8/ai_80300952 Monkhill assumes Butterkist role] Eurofood - November 8, 2001</ref>

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As part of its development strategy selling off non-core brands, from April 2006 [[Cadbury Schweppes]] put Monkhill into a group of non-core brands it would review putting up for sale,<ref>[http://news.bbc.co.uk/1/hi/business/4888618.stm Cadbury seeks a Butterkist buyer] BBC News - 7 April 2006</ref> and from June 2007 appointed investment bankers [[Investec]] to review the sale of Monkhill Confectionery, and its best selling brand Butterkist.<ref>[http://www.thisismoney.co.uk/investing-and-markets/article.html?in_article_id=421159&in_page_id=3 Cadbury to sell its Butterkist popcorn] Daily Mail, Financial - 10 June 2007</ref>

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Butterkist, along with other Monkhill brands, was sold to [[Tangerine Confectionery]] in February 2008 <ref>[http://www.cadburyschweppes.com/EN/MediaCentre/PressReleases/COMPLETION_OF_SALE_OF_MONKHILL_BUSINESS.htm Completion of sale of Monkhill Business] {{webarchive|url=https://web.archive.org/web/20080319000829/http://www.cadburyschweppes.com/EN/MediaCentre/PressReleases/COMPLETION_OF_SALE_OF_MONKHILL_BUSINESS.htm |date=2008-03-19 }}</ref>


⚫
After the Second World War, Craven Keiller developed a factory in [[York]] to sell '''Butterkist''' branded popcorn direct to cinema chains. As many items were rationed in the UK post the Second World War, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950s and 1980s, by 1998 sales were on another downturn and Craven Keiller sold the brand to [[Cadbury Trebor Bassett]], which in 2000 merged the brand into its [[Monkhill Confectionery]] subsidiary and moved production to [[Pontefract]], [[West Yorkshire]].<ref>[http://findarticles.com/p/articles/mi_m0DQA/is_2001_Nov_8/ai_80300952 Monkhill assumes Butterkist role] Eurofood - 8 November 2001</ref>
==Marketing==
After being dropped by various cinema brands in the 1990s, the brand was realigned to the growing home cinema market, with a 350g family sized tub launched with a link to family cinema review site [http://www.popcorn.co.uk popcorn.co.uk] in 2000 in a program run by advertising agency Market Tiers 4DC,<ref>[http://findarticles.com/p/articles/mi_hb5245/is_200008/ai_n19884813 Butterkist out, you in.(positioning Butterkist popcorn] The Grocer - August, 2000</ref><ref name="MM1">[http://www.chinwag.com/blogs/sam-michel/marketingmonitor-butterkist-case-study marketingmonitor: butterkist case study] Marketing Monitor - 12 June 2000</ref> before the brand was completely relaunched in 2005, using a heart logo to (quote) "symbolise Britain's love of the Butterkist brand."<ref name="History"/>


⚫
As part of its development strategy selling off non-core brands, from April 2006 [[Cadbury Schweppes]] put Monkhill into a group of non-core brands it would review putting up for sale,<ref>[http://news.bbc.co.uk/1/hi/business/4888618.stm Cadbury seeks a Butterkist buyer] BBC News - 7 April 2006</ref> and from June 2007 appointed investment bankers [[Investec]] to review the sale of Monkhill Confectionery, and its best selling brand Butterkist.{{cn|date=September 2020}}
Having for many years used the [[chant]] logo "Butterkist, Butterkist, Ra ra ra!"<ref name="MM1"/> the brand is currently marketed under a [[comedy|comedic]] slant of "Butterkist: the fun's never done..."<ref>[http://www.visit4info.com/details.cfm?adid=4825&version=6 Butterkist Toffee Popcorn]</ref> and tying up with cartoon family [[The Simpsons]] from mid-2006.<ref name="TGT1"/>


⚫
Butterkist, along with other Monkhill brands, was sold to [[Tangerine Confectionery]] in February 2008. <ref>[http://www.cadburyschweppes.com/EN/MediaCentre/PressReleases/COMPLETION_OF_SALE_OF_MONKHILL_BUSINESS.htm Completion of sale of Monkhill Business] {{webarchive|url=https://web.archive.org/web/20080319000829/http://www.cadburyschweppes.com/EN/MediaCentre/PressReleases/COMPLETION_OF_SALE_OF_MONKHILL_BUSINESS.htm |date=19 March 2008 }}</ref> The Butterkist brand was sold once again on 17 July 2017 to [[KP Snacks]]. <ref> [http://www.kpsnacks.com/our-news/2017/07/17/kp-snacks-buys-butterkist-from-tangerine-confectionery/] KP Snacks - 17 July 2018</ref>
Presently, approximately 5,000 tonnes of Butterkist are produced each year.<ref name="AoBCS">[http://www.cadburyschweppes.com/EN/Brands/About/Confectionery/factsheet_butterkist.htm About our brands: Butterkist] {{webarchive|url=https://web.archive.org/web/20071209164446/http://www.cadburyschweppes.com/EN/Brands/About/Confectionery/factsheet_butterkist.htm |date=2007-12-09 }} Cadbury Schweppes</ref> The red Butterkist bag is sold exclusively in the UK, and is available to buy in cinemas as well as supermarkets and independent retailers. The Butterkist range includes 25g, 50g, 100g, and 200g (the most popular item in the range), individual bags, a 350g plastic tub, and a 6 x 30g multipack for the toffee variant, and 120g bags and 250g tubs for the Cinema sweet and 80g Salted bag. Butterkist Toffee popcorn is suitable for [[vegetarian]]s (but not [[vegan]]s), while Butterkist Cinema sweet popcorn and Salted popcorn is suitable for both vegetarians and vegans.<ref name="AoBCS"/> Butterkist is also available as take home, microwave packs in Salted, sweet and butter variants.


==Varieties==
According to The Grocer Magazine, there were plans for a chocolate popcorn to be launched sometime in September 2010{{cn|date=January 2016}}.
As of 2023, the following varieties were available:<ref>{{cite web |title=Butterkist products |url=https://www.butterkist.co.uk/products/ |website=butterkist.co.uk |access-date=8 April 2023}}</ref>
* Salted
* Microwavable Salted
* Sweet
* Microwavable Sweet
* Sweet and Salty
* Microwavable Sweet and Salty
* Toffee
* Orange Chocolate Toffee


==See also==
==See also==
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[[Category:Cadbury-Schweppes brands]]
[[Category:Cadbury-Schweppes brands]]
[[Category:Foods featuring butter]]
[[Category:Foods featuring butter]]
[[Category:Popcorn]]

Latest revision as of 17:08, 24 August 2024

Butterkist
FormerlyButter-Kist
IndustryFood
Founded1914
FounderFred Hoke and James Holcomb
HeadquartersPontefract, England, United Kingdom
OwnerKP Snacks

Butterkist is a brand of popcorn owned by KP Snacks. It is the United Kingdom's best-selling brand of popcorn.[1]

History

[edit]

In 1914, Fred Hoke and James Holcomb began to sell popcorn machines in Kentucky, United States under the brand of Butter-Kist. As their business developed, vendors began buying popcorn machines and the brand began to spread.[2] In 1938 Butter-Kist machines made their way to the UK via an unknown route, developing the brand as in the United States through sales to cinema audiences. During World War II, the brand developed quickly, thanks to the many United States Army personnel stationed in the UK ready for the invasion of Europe.

After the Second World War, Craven Keiller developed a factory in York to sell Butterkist branded popcorn direct to cinema chains. As many items were rationed in the UK post the Second World War, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950s and 1980s, by 1998 sales were on another downturn and Craven Keiller sold the brand to Cadbury Trebor Bassett, which in 2000 merged the brand into its Monkhill Confectionery subsidiary and moved production to Pontefract, West Yorkshire.[3]

As part of its development strategy selling off non-core brands, from April 2006 Cadbury Schweppes put Monkhill into a group of non-core brands it would review putting up for sale,[4] and from June 2007 appointed investment bankers Investec to review the sale of Monkhill Confectionery, and its best selling brand Butterkist.[citation needed]

Butterkist, along with other Monkhill brands, was sold to Tangerine Confectionery in February 2008. [5] The Butterkist brand was sold once again on 17 July 2017 to KP Snacks. [6]

Varieties

[edit]

As of 2023, the following varieties were available:[7]

  • Salted
  • Microwavable Salted
  • Sweet
  • Microwavable Sweet
  • Sweet and Salty
  • Microwavable Sweet and Salty
  • Toffee
  • Orange Chocolate Toffee

See also

[edit]

References

[edit]
  1. ^ "Sales value of leading popcorn brands in the United Kingdom (UK) in 2016". statista.com. Retrieved 8 April 2023.
  2. ^ "Butterkist history". Archived from the original on 18 December 2007. Retrieved 9 December 2007.
  3. ^ Monkhill assumes Butterkist role Eurofood - 8 November 2001
  4. ^ Cadbury seeks a Butterkist buyer BBC News - 7 April 2006
  5. ^ Completion of sale of Monkhill Business Archived 19 March 2008 at the Wayback Machine
  6. ^ [1] KP Snacks - 17 July 2018
  7. ^ "Butterkist products". butterkist.co.uk. Retrieved 8 April 2023.
[edit]
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