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Revision as of 08:05, 21 May 2009
E-TEN is an electronics manufacturing company based in Taiwan, specializing in sophisticated handheld devices such as smartphones.
Founded in 1985 in Taipei, E-TEN initially became known for its Chinese language input system for DOS based computers. The company went on to introduce various computer products, both computer hardware and software, building on its experience in rendering Chinese characters. Market offerings included a publishing application, a laser printer, and a Microsoft Windows-based input system.
E-TEN turned to handheld devices in 1997, with the introduction of a real-time stock trading "financial pager" that became quite popular in the financial community of Taiwan. Nowadays, the company focuses on manufacturing advanced communicators (both branded and ODM) based on the Microsoft Windows Mobile, as well as DAB receivers.
In 2006 E-TEN introduced new brand name: Glofiish and 2 new models of PDA-Phones: X500 and M700. Both models featured GSM, Bluetooth, Wi-Fi and GPS. First Glofiish Model with 3G support is the X800, which is released Q3 2007, followed by the M800 with a sliding qwerty-keyboard released shortly after.
E-TEN was awarded the Best Choice of Computex Award 2008 for its Glofiish DX900 – the first dual-SIM Windows Mobile handset to support HSDPA and EDGE. The DX900 was showcased at the E-TEN booth along with three more Pocket PC phones - the V900, the X900, and the X610.
In March, 2008 Acer announced that it intends to acquire E-TEN for $290 million. The acquisition, if approved, plans to be completed in Q3 of 2008. Acer chairmen J.T. Wang stated that the "acquisition of E-TEN increases Acer's global footprint by giving us a strong and highly credible presence in the mobility segment."
Russia is the most successful market for E-TEN products. The company has significant market share there - up to 20,52% (Q1 2008). Russia is the only country where HTC lost its leadership of Windows Mobile segment to another brand - to E-TEN in Q1 2008. [1]. Though E-TEN started losing its positions on Russian market after acquisition with Acer was announced and after decision to change local team.[2]
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External links
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