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==International career==
==International career==
In 1998 Hasting came to [[London]] to meet Phaidon Press's art director [[Alan Fletcher (graphic designer)|Alan Fletcher]]. She took on the commission to design ''Cream'': an exhibition in a book,<ref>{{cite web|last1=Mendelsohn|first1=Meredith|title=cream: exhibition-in-a-book|url=http://www.artnet.com/magazine_pre2000/news/mendelsohn/mendelsohn10-2-98.asp|website=artnet|publisher=Artnet Worldwide Corporation}}</ref> and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy,<ref>{{cite journal|last1=Lehrer|first1=Jeremy|title=Binding Decisions|journal=Print|date=September 2004|volume=58|issue=5|pages=82–89|quote=In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.}}</ref> setting a new standard in the art publication industry.
In 1998 Hasting came to [[London]] to meet Phaidon Press's art director [[Alan Fletcher (graphic designer)|Alan Fletcher]]. She took on the commission to design ''Cream'': an exhibition in a book,<ref>{{cite web|last1=Mendelsohn|first1=Meredith|title=cream: exhibition-in-a-book|url=http://www.artnet.com/magazine_pre2000/news/mendelsohn/mendelsohn10-2-98.asp|website=artnet|publisher=Artnet Worldwide Corporation}}</ref> and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy,<ref>{{cite journal|last1=Lehrer|first1=Jeremy|title=Binding Decisions|journal=Print|date=September 2004|volume=58|issue=5|pages=82–89|quote=In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.}}</ref> setting a new standard in the art publication industry<ref>{{cite journal|title=Julia Hasting|journal=GRAPHIC|date=2015|issue=35|pages=37-52|quote=I'd like to look at our process as something in-between. We do produce books in large print runs, but we are able to keep their design and production values very high and sophisticated—something you might expect only from small editions or speciality publishing houses. A lot of our mass-produced titles look like limited editions (although they aren't), and that is due to the fact that the design and production control is a high priority for us.\url=http://www.graphicmag.kr/index.php?/issues/35-book-designs-/}}</ref>.


In 2000 Hasting moved to [[New York City]] to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such as ''Blink'', ''The Andy Warhol Catalogue Raisonné'', ''Sample'', and the monograph of the American artist ''[[Gordon Matta-Clark]]''. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.
In 2000 Hasting moved to [[New York City]] to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such as ''Blink'', ''The Andy Warhol Catalogue Raisonné'', ''Sample'', and the monograph of the American artist ''[[Gordon Matta-Clark]]''. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.

Revision as of 16:46, 19 February 2019

Julia Hasting
Born (1970-07-10) July 10, 1970 (age 54)
Bremen, Germany
NationalityGerman
OccupationCreative Director at Phaidon Press
Known forBook design[1]
Websitewww.juliahasting.com

Julia Hasting (born 1970) is a German graphic designer. She is the Creative Director of Phaidon Press, head of the design department. She is known for the many best-selling books she designed such as Andy Warhol Catalogue Raisonné, magnumº, A Day at elBulli, and Bruce Nauman: the True Artist.

Early life

Julia Hasting was born in Bremen, Germany. She attended the Kunsthochschule Kassel, where she and a group of fellow first-year students joined the advanced design class of the poster designer Gunter Rambow.[n 1] A year later, Rambow took on a position at the newly founded Karlsruhe University of Arts and Design, and picked a number of students to apply to the school and make the move with him. As a student Hasting was already working with commercial clients.[2][3] She founded her design practice in 1997, designing corporate identities, posters and books for cultural clients such as FSB Doorhandles,[4] ZKM - Centre for Art and Media, Karlsruhe, and the European Film Institute.[5]

International career

In 1998 Hasting came to London to meet Phaidon Press's art director Alan Fletcher. She took on the commission to design Cream: an exhibition in a book,[6] and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy,[7] setting a new standard in the art publication industry[8].

In 2000 Hasting moved to New York City to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such as Blink, The Andy Warhol Catalogue Raisonné, Sample, and the monograph of the American artist Gordon Matta-Clark. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.

In 2007 she was made the Creative director of Phaidon global, and opened her satellite office in Zürich, Switzerland. Since then she helped creating the Phaidon cookbook program,[9][10] adopting the same design methods of the art publications, and making it one of the leading cookbook publishers in the world.[11]

Hasting taught publication design at the design faculty of the Cooper Union School of Art in New York from 2001 to 2003. Since 2003 she has been contributing illustration work to The New York Times and The New York Times Magazine. In 2000 she became the youngest member of the AGI.[12]

Honors and awards

Selected works

  • Cream (1998)
  • Magnum° (1999)
  • 10x10 (1999)
  • Fresh Cream (2000)
  • The Andy Warhol Catalogue Raisonné (2002)
  • Robert Capa (2002)
  • Blink (2002)
  • Vitamin P (2002)
  • Sample (2005)[19]
  • Vitamin D (2005)
  • Gordon Matta-Clark (2006)
  • Vitamin PH (2006)
  • Unmonumental (2007)
  • Le Corbusier Le Grand (2008)
  • A Day at elBulli (2009)
  • 10X10/3 (2009)
  • The Family Meal (2011)[20]
  • Sottsass (2013)[21][22]
  • Bruce Nauman: The True Artist (2013)
  • WA: The Essence of Japanese Design (2013)
  • Academie X: Lessons in Art + Life (2015)[23]
  • Benu (2014).[24][25]
  • Factory: Andy Warhol (2016)[26]
  • Bread is Gold (2018) [27][28]
  • The Japanese Garden (2017) [29]
  • Japan (2018) [30]

Further reading

  • Ken Cato (2003) First Choice: leading international designers select the best of their own work. Images Publishing Dist Ac Images, Australia ISBN 978-1-87690-796-9
  • (2003) Area. Phaidon Press. pp. 56–59. ISBN 978-0-71484-515-9
  • Majid Abbasi (2004) "Art Director at Thirty". Neshan magazine
  • Alanna Stang (2005) "Materials Migrations". I.D. Magazine. Issue March/April, p65.
  • (November 2005) "Women to Watch". STEP Inside Design Magazine.
  • Ben Bos, Elly Bos (2007) AGI: Graphic Design since 1950. Thames & Hudson ISBN 978-0-50051-342-2.
  • Steven Heller, Mirko Ilic (2009) "Anatomy of Design: Uncovering the Influences and Inspiration in Modern Graphic Design". Rockport Publishers, p. 37 ISBN 978-1-59253-212-4.
  • Ian Albinson, Rob Giampietro (2011) Graphic Design: Now in Production. Walker Art Center, Cooper-Hewitt ISBN 978-0-93564-098-4.
  • Robert Klanten, Matthias Hübner, Andrew Losowsky (2013) Fully Booked: Ink on Paper[permanent dead link]. Gestalten pp. 137, 238, 270, 273. ISBN 978-3-89955-464-9.
  • Robert Hanks (2014) "To have and to hold". First published in Eye no. 88 vol. 22 2014
  • Liv Siddall (February 17, 2015) "Phaidon creative director Julia Hasting on spectacular new book Akademie X". It's Nice That.
  • Katie de Klee (December 11, 2015) "Julia Hasting: The unusual book designer"

Notes

  1. ^ Rambow's website is here.

References

  1. ^ Hraby, Dale (August 2006). "The Book Sculptor". ELLE. XXI (12). New York: 175. ISSN 0888-0808. Revolutionary art-book designs that doubles as art objects themselves.
  2. ^ Rambow, Gunter (1997). Studenten (Hardcover) (in German and English). Ostfildern, Germany: Hatje Cantz Verlag. ISBN 978-3-89322-345-9.
  3. ^ "Das Siebte Buch — "Übergriff"". Form (in German). 143 (III). form Frankfurt a. M.: 38–59 1993. {{cite journal}}: |format= requires |url= (help)
  4. ^ "FSB Brand". FSB.
  5. ^ Sachsse, Rolf (1997). "Mosern Signs: Julia Hasting has created a striking image for the "European Institute of the Cinema Film" in Karlsruhe". Form (in German). 158 (2). form Frankfurt a. M.: 46–50. {{cite journal}}: |format= requires |url= (help)
  6. ^ Mendelsohn, Meredith. "cream: exhibition-in-a-book". artnet. Artnet Worldwide Corporation.
  7. ^ Lehrer, Jeremy (September 2004). "Binding Decisions". Print. 58 (5): 82–89. In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.
  8. ^ "Julia Hasting". GRAPHIC (35): 37–52. 2015. I'd like to look at our process as something in-between. We do produce books in large print runs, but we are able to keep their design and production values very high and sophisticated—something you might expect only from small editions or speciality publishing houses. A lot of our mass-produced titles look like limited editions (although they aren't), and that is due to the fact that the design and production control is a high priority for us.\url=http://www.graphicmag.kr/index.php?/issues/35-book-designs-/
  9. ^ Sinclair, Mark (February 2015). "Thought for Food". Creative Review. 35 (2): 32–39.
  10. ^ Food 52 (July 3, 2015). "Behind The Scenes of the Peru Cover". Food52.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ^ Phaidon Press awarded ‘Best Cookbook Publisher in the World’
  12. ^ AGI Open Biel/Bienne
  13. ^ "Golden Bee 6th Annual Awards". Golden Bee.
  14. ^ "Brand / Series Identity Winner — Phaidon Focus Series / Art Monographs Winner — Bruce Nauman: The True Artist". British Book Design and Production Awards.
  15. ^ "WA: The Essence of Japanese Design". D&AD. 2015.
  16. ^ "Bruce Nauman: The True Artist". D&AD.
  17. ^ "WA: The Essence of Japanese Design at the 94th Art Directors Club Annual". Art Directors Club.
  18. ^ "Ettore Sottsass at the 94th Art Directors Club Annual". Art Directors Club.
  19. ^ Heller, Steven (2005). "White is the New Black". Paper Magazine. designed by the doyenne of high-concept book design, Julie Hasting
  20. ^ Poole, Buzz (October 27, 2011). "Damn Good Design, for Damn Good Food". Print. Credit Adria and his staff for the food, but Julia Hasting, Phaidon's Design Director and the book's designer, certainly deserves high praise for elevating the step-by-step cookbook to a thing of beauty.
  21. ^ Rajagopal, Avinash (June 2014). "Sottsass's Affair With India Is Little-Known, but Vital". Metropolis magazine.
  22. ^ Hanks, Robert (Summer 2014). "To Have and to Hold". Eye Magazine. Even though its weight and £100 price tag scream seriousness, the book is an appropriately playful, colourful survey of the celebrated designer, with an abundance of sketches and holiday snaps. Sottsass is not so much a book as (to borrow a phrase from the text) a 'virtual reliquary'. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  23. ^ Siddall, Liv (February 17, 2015). "Phaidon creative director Julia Hasting on spectacular new book Akademie X". It's Nice That. Spectacular original content aside, what makes this book truly sing is its design.
  24. ^ Charlie Rose (January 5, 2015) "Corey Lee Archived 2015-07-08 at the Wayback Machine". PBS
  25. ^ Kristin Guy (April 21, 2015) "Press Check: Benu"
  26. ^ McGrath, Erica (October 31, 2016). "REVIEW: Factory Andy Warhol by Stephen Shore". Musée.
  27. ^ Galarza, Daniela (November 21, 2017). "How Massimo Bottura Convinced 60 World-Class Chefs to Launch a Soup Kitchen". Eater.
  28. ^ Kimmel, Jimmy (Feb 14, 2018). "Chef Massimo Bottura Cooks Meal with Food from Kimmel Writers' Fridge".
  29. ^ Thorpe, Harriet (January 16, 2018). "A new book unlocks the enigma of the Japanese garden". Wallpaper. Insight into the enigmatic nature of the Japanese garden is revealed beneath a dark green fabric covered book
  30. ^ Cunningham, Kate (July 19, 2018). "'Japan: The Cookbook' Is Everything You Could Possibly Want to Know About Japanese Cooking". Condé Nast Traveler.


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